I am a Creative Director and Senior Art Director with 14+ years of experience blending hands-on creative execution with strategic direction across automotive, hospitality, lifestyle, and tech brands. I lead multi-disciplinary teams to craft high-impact visuals, campaigns, and brand systems that work across video, web, and packaging, often under tight 24-hour turnaround deadlines. Currently I run Zetagé as founder and freelance for Truvolv/TrueCoach, turning complex product training into clear visual stories, building scalable workflows, and collaborating closely with founders and marketing teams to ensure consistent messaging and measurable outcomes.

Simon Zouain

I am a Creative Director and Senior Art Director with 14+ years of experience blending hands-on creative execution with strategic direction across automotive, hospitality, lifestyle, and tech brands. I lead multi-disciplinary teams to craft high-impact visuals, campaigns, and brand systems that work across video, web, and packaging, often under tight 24-hour turnaround deadlines. Currently I run Zetagé as founder and freelance for Truvolv/TrueCoach, turning complex product training into clear visual stories, building scalable workflows, and collaborating closely with founders and marketing teams to ensure consistent messaging and measurable outcomes.

Available to hire

I am a Creative Director and Senior Art Director with 14+ years of experience blending hands-on creative execution with strategic direction across automotive, hospitality, lifestyle, and tech brands. I lead multi-disciplinary teams to craft high-impact visuals, campaigns, and brand systems that work across video, web, and packaging, often under tight 24-hour turnaround deadlines.

Currently I run Zetagé as founder and freelance for Truvolv/TrueCoach, turning complex product training into clear visual stories, building scalable workflows, and collaborating closely with founders and marketing teams to ensure consistent messaging and measurable outcomes.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Director at Truvolv
September 1, 2024 - November 6, 2025
Lead all creative execution for TrueCoach, Truvolv’s e-learning platform, producing and editing video lessons, branded reels, and promotional content optimized for web and social. Translate complex product and training materials into clear, engaging visual stories that elevate the learning experience and strengthen user retention. Develop brand assets and visual systems, ensuring a cohesive identity across video, web, email, and digital touchpoints. Design and deliver marketing campaigns, thumbnails, landing visuals, and motion graphics for product launches and partnerships. Collaborate with founders, marketing leads, and product teams to define creative direction and messaging consistency. Maintain a scalable creative workflow from pre-production through editing, color grading, and delivery, ensuring high-quality output across channels.
Art Director at FusionZONE Automotive
May 1, 2024 - May 1, 2024
Built a creative department from scratch to handle premium automotive accounts with customized branding and campaign needs. Directed a team of 16+ designers and content creators across multiple U.S. states, overseeing design quality, deadlines, and client satisfaction. Managed daily 24-hour turnaround requests for graphics, web banners, and marketing assets while maintaining creative quality under pressure. Created visual and email marketing campaigns that supported national automotive dealerships across 4,000+ websites. Designed and maintained corporate and client-facing branding materials — from product catalogs and certificates to trade show displays. Introduced new creative workflows that improved delivery times, reduced revision rounds, and boosted overall client satisfaction.
Graphic Designer / Media Producer at Pontificia Universidad Católica Madre y Maestra
January 1, 2017 - January 1, 2017
Rebranded the corporate identity through updated templates, brochures, and digital assets. Created and executed digital display campaigns within the hotel network, reducing paper usage and streamlining communication. Collaborated on social responsibility initiatives that boosted online engagement and brand visibility.
Marketing Designer at Hodelpa Hotels & Resorts
January 1, 2014 - January 1, 2014
Built digital display campaigns, updated templates, brochures, and digital assets; collaborated on social responsibility initiatives that boosted online engagement and brand visibility.
Founder / Creative Director at Zetagé
January 1, 2011 - November 6, 2025
Founder and Creative Director of Zetagé; multidisciplinary visual artist with 14+ years of experience leading creative strategy, design, and production for automotive, hospitality, lifestyle, and tech brands. Built and led creative teams, launched new departments, and drove brand growth through innovative storytelling and fast, consistent output. Directed shoots, designed campaigns, and managed full-scale digital content from ideation to execution.

Education

B.A. in Hospitality & Tourism Management (Marketing & Advertising) at Pontificia Universidad Católica Madre y Maestra (PUCMM)
January 1, 2006 - January 1, 2013
High School Diploma, Technology in Computer Science at Leonardo Da Vinci High School
January 11, 2030 - November 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Professional Services, Manufacturing, Other