Creative Director and Brand Leader with 15+ years of experience building luxury, beauty and fashion brands through visual identity, content strategy, campaign development and omnichannel customer experiences. Proven expertise leading international creative teams, producing global campaigns and driving brand consistency across digital, retail, e-commerce and social channels. Experienced in AI-powered creative workflows, content production and creative operations.…

Yoanna

Creative Director and Brand Leader with 15+ years of experience building luxury, beauty and fashion brands through visual identity, content strategy, campaign development and omnichannel customer experiences. Proven expertise leading international creative teams, producing global campaigns and driving brand consistency across digital, retail, e-commerce and social channels. Experienced in AI-powered creative workflows, content production and creative operations.…

Available to hire

Creative Director and Brand Leader with 15+ years of experience building luxury, beauty and fashion brands through visual identity, content strategy, campaign development and omnichannel customer experiences. Proven expertise leading international creative teams, producing global campaigns and driving brand consistency across digital, retail, e-commerce and social channels. Experienced in AI-powered creative workflows, content production and creative operations.

See more

Skills

Experience Level

Language

English
Fluent
French
Fluent
Spanish; Castilian
Advanced
Italian
Advanced
Polish
Intermediate

Work Experience

Creative Director at Yoanna Finaud Studio
January 1, 2022 - Present
Creation of photo & video campaigns, development of digital content, 360° guidelines, visual identity, trend books, competitive intelligence. Clients: Sephora, Hennessy, Moet & Hennessy, L’Oréal, La Roche Posay, Yves Rocher.
Global Head of Content at ROXY
June 1, 2021 - January 1, 2022
création de toute l’image de marque (digital, print, in & out of store) • création et réalisation des campagnes photo et vidéo (voyages + studio) • recherche de mannequins, photographes, vidéastes, pré + post-production
Head of Image at UNIQLO
September 1, 2019 - March 1, 2020
Coordinated overall communication for France (digital, print, in-store & out-of-store). Led a team of 6 / Reported directly to the CEO of Uniqlo France.
Art Director at CLINIQUE • Estée Lauder Companies
July 1, 2016 - July 1, 2019
Collaborated with the Creative Director on communication tools. Designed POS displays, event stands, window displays, and EMEA regional guidelines. Created local campaigns and managed a team of 3.
VISUAL IDENTITY MANAGER at KENZO (LVMH)
August 15, 2011 - August 2, 2016
◦ Developed global visual identity assets and 360° brand guidelines for international markets ◦ Conceived and produced advertising campaigns, retail experiences, event scenography and POS tools ◦ Managed suppliers, production partners and implementation across multiple touchpoints
Designer at CARRÉ BASSET
August 1, 2011 - May 1, 2016
Art direction and product design, visual identity, POS displays, window design. Clients: Hermès, Chloé, Balenciaga, Heidsieck, Kilian, Lancôme, Givenchy.
Event Design / Project Manager at TRIVIAL MASS PRODUCTION
April 1, 2009 - June 1, 2009
Created and supervised production of scenography and events
Intern at Ready Made Projects Studio Stephen Burks / New-York
January 1, 2007 - January 1, 2007
Intern at Jorg Hysek / Geneva
January 1, 2006 - January 1, 2006
Intern at Electrolux / Sydney
January 1, 2004 - January 1, 2004

Education

Product Design Bachelor at ECAL (Switzerland)
January 11, 2030 - January 1, 2008
French Science Baccalauréat at French School of Sydney
January 11, 2030 - January 1, 2004

Qualifications

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Education

Skills

Experience Level