Hi, I’m Thaisa, a marketing, design, and branding professional with eight years of hands-on experience helping companies grow through smart branding and results-driven strategies. I thrive at the intersection of creative work and data, translating brand goals into campaigns, visuals, and experiences that customers remember. I specialize in brand restructuring, end-to-end strategy, and aligning commercial processes with marketing funnels. My track record includes improving Google rankings, boosting sales, and delivering professional materials that elevate client trust across online and offline touchpoints.

Thaísa Siqueira Smokowicz

Hi, I’m Thaisa, a marketing, design, and branding professional with eight years of hands-on experience helping companies grow through smart branding and results-driven strategies. I thrive at the intersection of creative work and data, translating brand goals into campaigns, visuals, and experiences that customers remember. I specialize in brand restructuring, end-to-end strategy, and aligning commercial processes with marketing funnels. My track record includes improving Google rankings, boosting sales, and delivering professional materials that elevate client trust across online and offline touchpoints.

Available to hire

Hi, I’m Thaisa, a marketing, design, and branding professional with eight years of hands-on experience helping companies grow through smart branding and results-driven strategies. I thrive at the intersection of creative work and data, translating brand goals into campaigns, visuals, and experiences that customers remember.

I specialize in brand restructuring, end-to-end strategy, and aligning commercial processes with marketing funnels. My track record includes improving Google rankings, boosting sales, and delivering professional materials that elevate client trust across online and offline touchpoints.

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Language

English
Advanced
Portuguese
Fluent

Work Experience

Marketing Analyst at Flow Contabilidade Digital (antiga Orconsil)
August 1, 2024 - Present
Plan and define marketing strategies across all touchpoints, monitor KPIs, coordinate paid traffic with external agencies, implement branding strategies, and analyze market dynamics. Contributed to commercial structuring, sales funnel development, and the creation of branded materials. Result: improved professional perception among final clients, first-page Google ranking within months, and increased sales due to more professional proposals and promotional materials.
Marketing Assistant at Flow Contabilidade Digital (antiga Orconsil)
July 1, 2023 - August 1, 2024
Led brand redesign across all touchpoints, created a new website, defined tone of voice, and executed online and offline branding. Produced social media content for Flow group companies, developed internal and commercial materials, shot and edited videos, supported HR endomarketing campaigns, and authored SEO-focused blog posts to improve Google ranking.
Communications Coordinator at Alcance Social
July 1, 2022 - July 1, 2024
Launched branding initiatives to strengthen the organization among volunteers and donors. Led a multidisciplinary team of about 15 volunteers to execute projects, achieving six-figure revenue and expanding the team from 3 to 13 employees within a year, along with new projects.
Graphic Designer at Alcance Social
June 1, 2021 - July 1, 2022
Created and maintained the brand identity online and offline, consolidated projects and events, produced internal and commercial materials, defined tone of voice, promoted events, developed social media content, and produced videos.
Marketing Assistant at Koube Química do Brasil
June 1, 2020 - June 1, 2021
Managed the visual identity on social media and supported commercial and events with online and offline materials (catalogs, presentations, video shoots, banners, flyers, billboards, giveaways, HTML pieces). Engaged in extensive image manipulation and product staging to shift brand perception toward a more professional and reliable image.

Education

Graphic Design Technology at Unicuritiba
January 1, 2018 - January 1, 2020
High School Diploma at Escola Estadual Dep. Vespertino F. Pimpão
January 1, 2017 - January 1, 2017
English Language Course at Wizard
January 1, 2016 - December 31, 2016

Qualifications

Branding: From Basics to Advanced
January 1, 2024 - January 1, 2024
The ABCs of Branding
January 1, 2020 - January 1, 2020
Facebook Ads and Instagram Ads Course
January 1, 2024 - January 1, 2024
Exponential Social Media Course
January 1, 2020 - January 1, 2020
Visual Identity from Concept to Practice & Event Design
January 1, 2019 - January 1, 2019
English Language Course
January 1, 2016 - December 31, 2016
Visual Identity from Concept to Practice & Event Design
January 1, 2019 - January 31, 2019
Branding: From Basics to Advanced
January 1, 2024 - January 31, 2024
Facebook Ads and Instagram Ads Course
January 1, 2024 - January 31, 2024
Digital Marketing Course
January 1, 2023 - January 31, 2023
Emotional Intelligence Course
January 1, 2021 - January 31, 2021
Consumer Behavior in Brazil Course
January 1, 2021 - January 31, 2021
Persona Development Course
January 1, 2020 - January 31, 2020
The ABCs of Branding Course
January 1, 2020 - January 31, 2020
BrandsterExponential Social Media Course
January 1, 2020 - December 31, 2020
Sustainable Design Course
January 1, 2020 - January 31, 2020
Marketing Digital
January 1, 2023 - December 18, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail, Non-Profit Organization