Creative content creator with 2 years of hands-on experience shooting and editing short-form video and photos for client accounts, including home renovation and interior design brands. I turn raw footage into scroll-stopping content people actually want to watch using CapCut Pro and Premiere Pro. I’m comfortable being on-site because the best shots come from direct presence. I’m a quick learner and self-starter who tracks trends across TikTok and Instagram and adapts fast when what’s planned stops working.

Poornima Singhania

Creative content creator with 2 years of hands-on experience shooting and editing short-form video and photos for client accounts, including home renovation and interior design brands. I turn raw footage into scroll-stopping content people actually want to watch using CapCut Pro and Premiere Pro. I’m comfortable being on-site because the best shots come from direct presence. I’m a quick learner and self-starter who tracks trends across TikTok and Instagram and adapts fast when what’s planned stops working.

Available to hire

Creative content creator with 2 years of hands-on experience shooting and editing short-form video and photos for client accounts, including home renovation and interior design brands. I turn raw footage into scroll-stopping content people actually want to watch using CapCut Pro and Premiere Pro.

I’m comfortable being on-site because the best shots come from direct presence. I’m a quick learner and self-starter who tracks trends across TikTok and Instagram and adapts fast when what’s planned stops working.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Social Media Specialist (Contract) at Askania Media
May 1, 2026 - July 31, 2026
Coordinated shot lists and storyboards for 5–6 client shoots, including sourcing props and materials to keep production organized from planning through execution. Filmed and edited 8–10 short-form videos for Instagram Reels using CapCut’s AI features to speed up turnaround on tight deadlines.
Marketing Content Creator (Co-op) at HRXconnect
July 1, 2024 - December 31, 2024
Built and maintained content calendars for 3 client accounts across LinkedIn, Instagram, and TikTok while keeping a consistent brand voice. Improved engagement from 2.6% to 5.8% over four months through testing formats and removing underperforming approaches. Monitored and responded to ~10 comments/messages weekly while maintaining an on-brand community tone. Translated Google Analytics 4 and Meta Business Suite performance data into actionable reports, contributing to a 21% lift in marketing qualified leads. Coordinated weekly client approvals using a shared Excel tracker to secure sign-off before publishing.
Digital Marketing Executive at Inovaticus Marketing Solutions
September 1, 2021 - September 1, 2023
Managed social media for a home renovation and interior design client, handling daily content creation and community management. Edited on-location testimonial videos to produce polished assets ready for use. Edited video content in CapCut and Premiere Pro and adapted formats for Instagram, TikTok, and LinkedIn. Managed content calendars for multiple client accounts, growing followers by 25% and increasing engagement by 35% across managed accounts. Improved organic search visibility by 25% using keyword research, on-page SEO updates, and internal linking improvements.

Education

Postgraduate Certificate, UX Design at Humber College
January 1, 2024 - January 1, 2025
Postgraduate Certificate, Marketing Management and Digital Media at George Brown College
January 1, 2023 - January 1, 2024
Bachelor of Commerce (Hons), Marketing and Sales Management at University of Calcutta
January 1, 2018 - January 1, 2021

Qualifications

Facebook Blueprint Certification
January 11, 2030 - August 26, 2026
Google Analytics 4
January 11, 2030 - August 26, 2026
Google Ads Search Certification
January 11, 2030 - August 26, 2026
HubSpot Content Marketing Certification
January 11, 2030 - August 26, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Real Estate & Construction