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I’m Srija Sinha, a marketing and growth professional who builds brand and demand across digital channels. With hands-on experience leading lead generation, branding, performance marketing, SEO/SEM, and social media, I help teams find the right audience and turn campaigns into measurable outcomes. I’ve worked across regions (including the Gulf, Middle East, and Germany) and supported B2B and B2C marketing initiatives using tools like Google Ads, Google Analytics, HubSpot/CRM workflows, and ad testing through A/B experiments. I enjoy collaborating with cross-functional teams, optimizing budgets and campaigns, and creating content and creative concepts that drive ROI and ROAS.…I’m Srija Sinha, a marketing and growth professional who builds brand and demand across digital channels. With hands-on experience leading lead generation, branding, performance marketing, SEO/SEM, and social media, I help teams find the right audience and turn campaigns into measurable outcomes. I’ve worked across regions (including the Gulf, Middle East, and Germany) and supported B2B and B2C marketing initiatives using tools like Google Ads, Google Analytics, HubSpot/CRM workflows, and ad testing through A/B experiments. I enjoy collaborating with cross-functional teams, optimizing budgets and campaigns, and creating content and creative concepts that drive ROI and ROAS.

Srija Sinha

Project Manager, Performance Marketer, Marketing Strategist, +5

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I’m Srija Sinha, a marketing and growth professional who builds brand and demand across digital channels. With hands-on experience leading lead generation, branding, performance marketing, SEO/SEM, and social media, I help teams find the right audience and turn campaigns into measurable outcomes. I’ve worked across regions (including the Gulf, Middle East, and Germany) and supported B2B and B2C marketing initiatives using tools like Google Ads, Google Analytics, HubSpot/CRM workflows, and ad testing through A/B experiments. I enjoy collaborating with cross-functional teams, optimizing budgets and campaigns, and creating content and creative concepts that drive ROI and ROAS.…I’m Srija Sinha, a marketing and growth professional who builds brand and demand across digital channels. With hands-on experience leading lead generation, branding, performance marketing, SEO/SEM, and social media, I help teams find the right audience and turn campaigns into measurable outcomes. I’ve worked across regions (including the Gulf, Middle East, and Germany) and supported B2B and B2C marketing initiatives using tools like Google Ads, Google Analytics, HubSpot/CRM workflows, and ad testing through A/B experiments. I enjoy collaborating with cross-functional teams, optimizing budgets and campaigns, and creating content and creative concepts that drive ROI and ROAS.

Available to hire

I’m Srija Sinha, a marketing and growth professional who builds brand and demand across digital channels. With hands-on experience leading lead generation, branding, performance marketing, SEO/SEM, and social media, I help teams find the right audience and turn campaigns into measurable outcomes.

I’ve worked across regions (including the Gulf, Middle East, and Germany) and supported B2B and B2C marketing initiatives using tools like Google Ads, Google Analytics, HubSpot/CRM workflows, and ad testing through A/B experiments. I enjoy collaborating with cross-functional teams, optimizing budgets and campaigns, and creating content and creative concepts that drive ROI and ROAS.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Account Manager / Team Lead at SRV Media

January 1, 2025 - Present

Led all digital marketing activities including performance marketing, SEO, and social media. Strategized with PPC teams for campaign planning, budget allocation, and execution. Managed collaborations with education portals (CollegeSearch, CollegeApply) and digital news platforms (ABP Live, Aaj Tak, TOI) for lead generation. Handled a 3-member team to ensure timely execution and continuous optimization. Drove innovation through CGI videos and creative concepts aligned with current market trends.

Account Manager Team Lead at SRV Media, Pune

January 1, 2025 - Present

Leading all digital marketing activities including performance marketing, SEO, and social media. Strategizing with the PPC team for campaign planning, budget allocation, and execution. Managing collaborations with education portals (CollegeSearch, KollegeApply) and digital news platforms (ABP Live, Aaj Tak, TOI) for lead generation. Handling a 3-member team to ensure timely execution and optimization. Driving innovation through CGI videos and creative concepts based on current market trends.

Performance and Growth Specialist (Head of Growth Marketing Team) at ABC Group, Dubai, UAE

January 1, 2025 - August 5, 2025

Developed and executed lead generation campaigns and marketing strategies using market research, keyword research, and target audience analysis. Managed branding and social media and implemented retention strategies. Executed SEO and SEM strategies using tools like Ubersuggest, SEMrush, Google Ads Editor, and Google Keyword Planner. Worked across seven countries in the Gulf, Middle East, and Germany utilizing various ad platforms. Conducted marketing campaigns across platforms and performed A/B testing, leveraging all social media channels. Used Hootsuite, HubSpot CRM, Google Analytics, and other tools to measure metrics such as ROI and ROAS.

Performance and Growth Specialist (Head of Growth Marketing Team) at ABC Group Dubai, UAE

January 1, 2022 - January 1, 2025

Developed and executed lead generation campaigns and marketing strategies using market research, keyword research, and targeted audience analysis. Managed branding and social media and implemented retention strategies. Executed SEO and SEM strategies using tools such as UberSuggest, SEMrush, Google Ads editor, and Google Keyword Planner, operating across the Gulf, Middle East, and Germany with multiple ad platforms. Conducted cross-platform marketing campaigns and performed A/B testing leveraging social media channels. Measured outcomes using Hootsuite, HubSpot CRM, Google Analytics, and reporting metrics like ROI and ROAS.

Marketing & E-commerce Offer Manager at Welspun Global Brands Limited, Mumbai

December 31, 2021 - August 5, 2025

Managed product branding and marketing on an e-commerce website. Developed, managed, and executed social media strategy and content. Planned and executed lead generation campaigns. Handled digital marketing campaigns for B2B clients in the USA and Europe including Macy's, Sheridan, Tommy Hilfiger, and JYSK. Conducted PPC advertising on Google and Meta (Facebook and Instagram). Awarded 'Shining Star' for securing $4M in yearly business via marketing activities.

Marketing & E-commerce Offer Manager at Welspun Global Brands Limited

January 1, 2021 - January 1, 2022

Managed product branding and marketing for an e-commerce website. Developed, managed, and executed social media strategy and content. Planned and executed lead generation campaigns and handled digital marketing campaigns for B2B clients in the USA and Europe (e.g., Macy's, Sheridan, Tommy Hilfiger, JYSK). Conducted PPC advertising on Google and Meta (Facebook and Instagram). Received the 'Shining Star' award for securing $4M in new business via different marketing activities.

Marketing Manager at Arvind Lifestyle Limited, Gujarat

January 1, 2021 - August 5, 2025

Developed and maintained strong relationships with partners, agencies, and vendors to support marketing initiatives. Monitored and maintained brand consistency across all marketing channels and materials. Managed key B2B clients including Adidas, Asics, Marks & Spencer, driving sales and revenue. Handled SEO, Google Ads, Meta Ads, content marketing, and social media accounts while executing various online campaigns.

Marketing Manager at Arvind Lifestyle Limited

January 1, 2018 - January 1, 2021

Developed and maintained relationships with partners, agencies, and vendors to support marketing initiatives. Ensured brand consistency across marketing channels and materials. Managed key B2B clients (Adidas, Asics, Marks & Spencer), supporting sales and revenue growth. Handled SEO, Google Ads, Meta Ads, content marketing, and social media accounts; executed multiple online campaigns.

Merchandising Officer at Welspun India Limited, Gujarat

January 1, 2018 - August 5, 2025

Secured B2B partnerships with Sheridan and Tommy Hilfiger, increasing revenue. Pitched products internationally, generating new business opportunities. Managed order execution ensuring timely delivery and customer satisfaction.

Merchandising Officer at Welspun India Limited

January 1, 2017 - January 1, 2018

Secured B2B partnerships with Sheridan and Tommy Hilfiger, increasing revenue. Pitched products internationally to generate new business opportunities. Managed order execution to ensure timely delivery and customer satisfaction.