As the Country Business Manager for Logitech, my expertise in business development and e-commerce has been pivotal in establishing Logitech as the market leader in personal workspace solutions and gaming gear in Southeast Asia. Our team's strategic planning and digital marketing acumen have driven remarkable market expansion and customer engagement. Our initiatives, from Esports to community engagement, have not only elevated our brand presence but also aligned seamlessly with Logitech's objectives. This synergy has catalyzed substantial business growth, fortifying our position at the forefront of the industry. With each strategy, our collective goal is to innovate and uphold Logitech's legacy of market leadership.

Siranee Vuthipadadorn

As the Country Business Manager for Logitech, my expertise in business development and e-commerce has been pivotal in establishing Logitech as the market leader in personal workspace solutions and gaming gear in Southeast Asia. Our team's strategic planning and digital marketing acumen have driven remarkable market expansion and customer engagement. Our initiatives, from Esports to community engagement, have not only elevated our brand presence but also aligned seamlessly with Logitech's objectives. This synergy has catalyzed substantial business growth, fortifying our position at the forefront of the industry. With each strategy, our collective goal is to innovate and uphold Logitech's legacy of market leadership.

Available to hire

As the Country Business Manager for Logitech, my expertise in business development and e-commerce has been pivotal in establishing Logitech as the market leader in personal workspace solutions and gaming gear in Southeast Asia.

Our team’s strategic planning and digital marketing acumen have driven remarkable market expansion and customer engagement. Our initiatives, from Esports to community engagement, have not only elevated our brand presence but also aligned seamlessly with Logitech’s objectives. This synergy has catalyzed substantial business growth, fortifying our position at the forefront of the industry. With each strategy, our collective goal is to innovate and uphold Logitech’s legacy of market leadership.

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Language

English
Fluent
Thai
Advanced

Work Experience

Country Business Manager - Myanmar and Cambodia at Logitech Singapore Pte Ltd - Thailand Representative Office
January 1, 2019 - April 1, 2023
Contributed to Logitech's success by solidifying its leadership in Cambodia and Myanmar; drove business development and captured the highest possible market share in these emerging markets; expanded business categories including Personal Workspace solutions and gaming gear; developed and executed high-impact strategic plans covering branding, digital marketing, Esports development, and community engagement; formulated and executed long- and short-term sales and marketing plans aligned with company objectives; monitored performance and sought opportunities for further growth in Personal Workspace and Logitech G segments.
Country Business Manager: Thailand at Logitech Singapore Pte Ltd - Thailand Representative Office
August 1, 2012 - December 1, 2018
Achieved 30% year-over-year growth; established Logitech products as the number one market share and brand in Thailand; led sales, marketing, client relationship management, and HR for the Thailand office; developed and executed comprehensive business plans including sales forecasting, pricing, branding, and product programs; facilitated regular regional and head-office communications to align with strategic direction; fostered a collaborative, positive culture and executed branding, digital marketing, and community-building initiatives.
Country Manager at Seagate Singapore International HQ Pte Ltd
March 1, 2010 - June 1, 2012
Collaborated with distribution and retail clients across Thailand and coordinated with US-based regional/head offices to ensure smooth operations; achieved 120% of sales targets through strategic planning and strong client relationships; devised targeted campaigns to accelerate sell-in and sell-out; selected suitable products and packages to fit local market preferences and enhanced brand messaging and exposure.
Mobile Phone Product Manager at Thai Samsung Electronics Company Limited
January 1, 2009 - February 1, 2010
Evaluated competitors to identify products meeting market needs; collaborated with sales to identify distribution channels; formulated and executed marketing strategies to increase brand awareness and market share; monitored market trends and customer preferences to inform product development and marketing decisions.
Account Management Manager at AsusTek (Thailand) Company Limited
January 1, 2004 - December 1, 2008
Implemented effective sales strategies, consistently achieving 100-120% of targets; developed and executed marketing initiatives to raise brand awareness; launched new product planning initiatives focusing on retail marketing, PR, and end-user programs.
Senior Online Business Consultant (Internet and Online) at MWEB (Thailand) Company Limited
December 1, 2002 - December 1, 2003
Acted as the central point of contact for projects, led project management efforts; demonstrated analytical acumen and kept up-to-date with sales and marketing trends and technology; collaborated with multinational clients to manage needs and improve revenue.
Senior Account Executive at Internet Knowledge Service Center Company Limited (Internet KSC)
November 1, 1999 - November 1, 2002
Developed and implemented marketing and sales strategies to build brand image; built and maintained strong client relationships; conducted market research and provided management with performance reports to guide strategy.
Country Business Manager - Myanmar and Cambodia at Logitech
January 1, 2019 - April 30, 2023
Led Logitech's efforts to become the leading brand in Myanmar and Cambodia by driving business development, expanding product categories (personal workspace and gaming gear), and delivering high-impact branding, digital marketing, Esports development, and community engagement. Formulated long-term and short-term sales and marketing plans, monitored performance, and pursued growth opportunities in key segments.
Country Business Manager - Thailand at Logitech
August 1, 2012 - December 31, 2018
Achieved 30% year-over-year growth, established Logitech as the top brand and leading gaming gear in Thailand, and led sales, marketing, CRM, and HR for the Thai office. Developed and executed comprehensive business plans, including branding, digital marketing, Esports, and community-building initiatives to sustain growth.
Country Manager at Seagate Technology
March 1, 2010 - June 30, 2012
Collaborated with distribution and retail partners across Thailand, coordinated with U.S. regional and head offices to ensure smooth operations; achieved 120% of sales targets through strategic planning and strong client relationships; expanded brand presence and delivered product training to sales teams.
Mobile Phone Product Manager at Samsung Electronics Southeast Asia & Oceania
January 1, 2009 - February 28, 2010
Evaluated market needs, identified suitable mobile phone products, defined distribution channels, and formulated marketing strategies to grow brand presence and market share; monitored trends and competitors to inform product and marketing decisions; implemented customer retention initiatives.
Manager Account Management at ASUS
January 1, 2004 - December 31, 2008
Implemented sales strategies, exceeded annual targets, and built brand awareness in the Thai market; led sales, marketing, client relationship management, and HR for the Thailand office; launched product programs and end-user marketing initiatives; fostered cross-functional collaboration with regional teams.
Senior Online Business Consultant at MWEB (Thailand) Company Limited
December 1, 2002 - December 31, 2003
Acted as project lead for online initiatives, managed timelines, and collaborated with multinational clients to grow revenue; demonstrated analytical and development capabilities across sales and marketing trends.
Senior Account Executive at KSC Commercial Internet
November 1, 1999 - November 30, 2002
Developed marketing and sales strategies, managed the Web Hosting team, built and maintained client relationships, conducted market research, and provided performance reports to management.
Manager, Account Management at ASUS
January 1, 2004 - December 1, 2008
Implemented effective sales strategies; consistently exceeded organizational targets (100-120%); built brand awareness in the Thai market; led sales, marketing, client relationships, and HR for the office; trained staff.

Education

Master of Arts at Apply Communications Media & Culture, Coventry University, Coventry, UK
January 1, 1999 - January 1, 1999
Diploma in Marketing Communications at Bournemouth University, Bournemouth, UK
January 1, 1998 - January 1, 1998
Certificate of Art & Design at Central Saint Martin, University of London, London, UK
January 1, 1997 - January 1, 1997
Bachelor of Arts: Mass Communications at Bangkok University – Bangkok, Thailand
January 1, 1996 - January 1, 1996
Master's degree, Applied Communication at Coventry University
January 1, 1998 - December 31, 1999
Diploma of Education, Marketing Communications at Bournemouth University
January 1, 1997 - December 31, 1998
Certification of Art & Design, Art & Design at Central Saint Martins, University of The Arts London
January 1, 1996 - December 31, 1997
Bachelor's degree, Mass Communications at Bangkok University
January 1, 1993 - December 31, 1996
Master's degree at Coventry University
January 1, 1998 - December 31, 1999
Diploma of Education, Marketing Communications at Bournemouth University
January 1, 1997 - December 31, 1998
Certification of Art & Design, Art & Design at Central Saint Martins, University of The Arts London
January 1, 1996 - December 31, 1997
Bachelor's degree, Mass Communications at Bangkok University
January 1, 1993 - December 31, 1996
High School at Saint Joseph Convent School
January 1, 1981 - December 31, 1993
Secondary Education at Saint Joseph Convent School
January 1, 1981 - January 1, 1993
Bachelor's degree at Bangkok University
January 1, 1993 - January 1, 1996
Certification of Art & Design at Central Saint Martins, University of The Arts London
January 1, 1996 - January 1, 1997
Master's degree at Coventry University
January 1, 1998 - January 1, 1999

Qualifications

Best Sales Award (World) - Mouse & Keyboard
January 1, 2012 - December 31, 2012
Power Presentation course
January 1, 2017 - January 1, 2017
Genius Maker Program
January 1, 2016 - January 1, 2016
Leadership Course
January 1, 2014 - January 1, 2014
Sales & Product Training with ASUSTek Inc.
January 1, 2006 - January 1, 2006
Use AI as a Creative or Expert Partner
January 11, 2030 - February 3, 2026
Google Prompting Essentials
January 11, 2030 - February 3, 2026
Google AI Essentials Stay Ahead of the AI Curve
January 11, 2030 - February 3, 2026
Design Prompts for Everyday Work Tasks
January 11, 2030 - February 3, 2026
Best Sales Award 2012 for highest sales growth in Mouse&Keyboard Products in the world
January 11, 2030 - February 3, 2026
Google Prompting Essentials
January 11, 2030 - February 3, 2026
Google AI Essentials
January 11, 2030 - February 3, 2026
Stay Ahead of the AI Curve
January 11, 2030 - February 3, 2026
Design Prompts for Everyday Work Tasks
January 11, 2030 - February 3, 2026
Google Prompting Essentials
January 11, 2030 - February 3, 2026
Google AI Essentials
January 11, 2030 - February 3, 2026
Stay Ahead of the AI Curve
January 11, 2030 - February 3, 2026
Design Prompts for Everyday Work Tasks
January 11, 2030 - February 3, 2026
Best Sales Award 2012 for highest sales growth in Mouse&Keyboard Products in the world
January 1, 2012 - February 3, 2026

Industry Experience

Software & Internet, Gaming, Retail, Telecommunications, Professional Services, Media & Entertainment, Computers & Electronics, Consumer Goods, Manufacturing