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I am Sirat Panesar, a digital marketing professional with proven experience in social media strategy, content creation, paid advertising, email marketing, and e-commerce operations. I have successfully developed and executed end-to-end campaigns, leveraging data insights to drive audience engagement, qualified leads, and measurable conversions. What sets me apart is my ability to combine creative strategy with data-driven decision-making, ensuring campaigns are not only innovative but also highly effective. With strong communication, organisational, and analytical skills, I deliver marketing initiatives that strengthen brand presence and achieve impactful results.…I am Sirat Panesar, a digital marketing professional with proven experience in social media strategy, content creation, paid advertising, email marketing, and e-commerce operations. I have successfully developed and executed end-to-end campaigns, leveraging data insights to drive audience engagement, qualified leads, and measurable conversions. What sets me apart is my ability to combine creative strategy with data-driven decision-making, ensuring campaigns are not only innovative but also highly effective. With strong communication, organisational, and analytical skills, I deliver marketing initiatives that strengthen brand presence and achieve impactful results.

Sirat Panesar

Digital Marketer, Content Creator, Marketing Strategist, +6

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I am Sirat Panesar, a digital marketing professional with proven experience in social media strategy, content creation, paid advertising, email marketing, and e-commerce operations. I have successfully developed and executed end-to-end campaigns, leveraging data insights to drive audience engagement, qualified leads, and measurable conversions. What sets me apart is my ability to combine creative strategy with data-driven decision-making, ensuring campaigns are not only innovative but also highly effective. With strong communication, organisational, and analytical skills, I deliver marketing initiatives that strengthen brand presence and achieve impactful results.…I am Sirat Panesar, a digital marketing professional with proven experience in social media strategy, content creation, paid advertising, email marketing, and e-commerce operations. I have successfully developed and executed end-to-end campaigns, leveraging data insights to drive audience engagement, qualified leads, and measurable conversions. What sets me apart is my ability to combine creative strategy with data-driven decision-making, ensuring campaigns are not only innovative but also highly effective. With strong communication, organisational, and analytical skills, I deliver marketing initiatives that strengthen brand presence and achieve impactful results.

Available to hire

I am Sirat Panesar, a digital marketing professional with proven experience in social media strategy, content creation, paid advertising, email marketing, and e-commerce operations. I have successfully developed and executed end-to-end campaigns, leveraging data insights to drive audience engagement, qualified leads, and measurable conversions.
What sets me apart is my ability to combine creative strategy with data-driven decision-making, ensuring campaigns are not only innovative but also highly effective. With strong communication, organisational, and analytical skills, I deliver marketing initiatives that strengthen brand presence and achieve impactful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Front Desk Administrative Coordinator at Paladin Security Group Ltd.

August 1, 2023 - Present

Client Site - Transalta. Managed client and front desk communications, including answering calls, responding to emails, scheduling, and mail handling to ensure smooth interactions. Supported team coordination through office supply management, meeting preparation, documentation, and follow-ups in a fast-paced environment. Coordinated multiple tasks across projects, including proofreading documents, filing, and managing keycard/access requests to improve team efficiency.

Senior Digital Marketing Specialist at Madbow Ventures Ltd.

November 1, 2017 - March 1, 2022

Developed end-to-end marketing strategies to strengthen brand visibility, audience engagement, and campaign performance across digital platforms. Designed, implemented, and optimized paid advertising programs on Meta (Facebook & Instagram Ads), controlling budgets, creatives, targeting, and performance to drive engagement and conversions. Managed social media across content planning, scheduling, publishing, and community engagement. Managed email marketing campaigns, including drafting emails, audience segmentation, list growth, and performance tracking. Oversaw in-store operations and led participation in exhibitions, promoting products and supporting sales growth. Analyzed campaign performance using Google Analytics and platform insights to track KPIs and optimize content. Analyzed market trends and competitor activity to identify opportunities. Supported Shopify e-commerce operations: product uploads, pricing, inventory management, and site content maintenance.