I am a dynamic and results-driven Digital Content Creator and Production Manager with 9 years of international experience in filmmaking and post-production. My passion lies in delivering impactful visual storytelling while leading cross-functional teams to bring creative visions to life. Based in the UK, I am eager to leverage my extensive expertise in video production to take on new challenges in Team Lead, Production Manager, or Senior Video Creator roles. My commitment to excellence and innovation drives my approach to every project I undertake.…

MUHAMMAD RAZI AFZAL

I am a dynamic and results-driven Digital Content Creator and Production Manager with 9 years of international experience in filmmaking and post-production. My passion lies in delivering impactful visual storytelling while leading cross-functional teams to bring creative visions to life. Based in the UK, I am eager to leverage my extensive expertise in video production to take on new challenges in Team Lead, Production Manager, or Senior Video Creator roles. My commitment to excellence and innovation drives my approach to every project I undertake.…

Available to hire

I am a dynamic and results-driven Digital Content Creator and Production Manager with 9 years of international experience in filmmaking and post-production. My passion lies in delivering impactful visual storytelling while leading cross-functional teams to bring creative visions to life.

Based in the UK, I am eager to leverage my extensive expertise in video production to take on new challenges in Team Lead, Production Manager, or Senior Video Creator roles. My commitment to excellence and innovation drives my approach to every project I undertake.

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Language

English
Intermediate
Urdu
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Digital Content Creator & Team Lead at MPSP
December 1, 2024 - April 1, 2026
Conceptualized, directed, and executed end-to-end multimedia content strategies across digital platforms, driving a 64% increase in brand engagement. Spearheaded collaboration between marketing, design, and external production teams to deliver unified visual campaigns aligned with core brand objectives. Analyzed audience metrics to pivot content strategy in real-time, resulting in a 180% boost in viewer retention rates.
Production Manager at Caravan Films PK
January 1, 2020 - November 1, 2024
Orchestrated full-scale production logistics, crew scheduling, and site management for complex commercial and narrative film projects. Developed structured project workflows that optimized equipment utilization and reduced budgetary waste by 45. Served as the primary client liaison for corporate accounts.
Lead Video Editor at Graana.com
April 1, 2023 - November 1, 2024
Headed the post-production department, supervising video creation pipelines for marketing campaigns, high-end property showcases, and corporate features. Standardized post-production workflows, successfully reducing average project turnaround time while ensuring zero compromise on quality.
Video Editor & Production Executive at Blue Group of Companies
May 1, 2020 - March 1, 2023
Controlled the full-cycle video production pipeline, guiding multiple concurrent projects from pre-production planning through to final sign-off. Produced an extensive portfolio of high-quality promotional ads and corporate features.
Video Editor at Guddu Shani
June 1, 2019 - March 1, 2020
Edited high-concept fashion films and luxury brand campaigns, maintaining the studio's elite visual aesthetic. Collaborated with Creative Directors and Cinematographers to establish seamless visual narratives.
Freelance Filmmaker & Videographer
January 1, 2016 - Present
Independently pitched, directed, shot, and edited high-end short films and commercial photography for an international client base. Delivered content for premier brands and directed behind-the-scenes production for major feature films.

Education

Bachelor of Arts (Hons) at University of Lahore
January 1, 2015 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services
    Technical Competencies & Leadership Stack

    Production Management & Leadership: Experienced team lead capable of managing multi-disciplinary creative crews on-location, directing talent, coordinating multi-site logistics, and enforcing strict post-production delivery timelines.

    Cinematography & Field Operations: Expert in advanced cinema camera configurations, precision interior/studio lighting setups, multi-channel field audio recording, and certified operations for DJI Mavic drone systems.

    Post-Production Expertise: Master-level pacing and sequence structuring within Adobe Premiere Pro, complex kinetic typography and motion design via After Effects, surgical color matching, and sound design.