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Data & Marketing Analyst specializing in CRM reporting, pricing analytics, and KPI-driven decision support. I build automated dashboards and deliver clear executive insights that help teams align on performance, governance, and profitability. As an independent analyst working with international clients, I turn complex operational and marketing data into reliable “single source of truth” reporting, using Power BI, Looker Studio, SQL, and Python to model trends, validate tracking accuracy, and improve ongoing processes.…Data & Marketing Analyst specializing in CRM reporting, pricing analytics, and KPI-driven decision support. I build automated dashboards and deliver clear executive insights that help teams align on performance, governance, and profitability. As an independent analyst working with international clients, I turn complex operational and marketing data into reliable “single source of truth” reporting, using Power BI, Looker Studio, SQL, and Python to model trends, validate tracking accuracy, and improve ongoing processes.

Sirine Ben Mansour

Marketing Consultant, Marketing Strategist, Marketing Automation Specialist, +2

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Data & Marketing Analyst specializing in CRM reporting, pricing analytics, and KPI-driven decision support. I build automated dashboards and deliver clear executive insights that help teams align on performance, governance, and profitability. As an independent analyst working with international clients, I turn complex operational and marketing data into reliable “single source of truth” reporting, using Power BI, Looker Studio, SQL, and Python to model trends, validate tracking accuracy, and improve ongoing processes.…Data & Marketing Analyst specializing in CRM reporting, pricing analytics, and KPI-driven decision support. I build automated dashboards and deliver clear executive insights that help teams align on performance, governance, and profitability. As an independent analyst working with international clients, I turn complex operational and marketing data into reliable “single source of truth” reporting, using Power BI, Looker Studio, SQL, and Python to model trends, validate tracking accuracy, and improve ongoing processes.

Available to hire

Data & Marketing Analyst specializing in CRM reporting, pricing analytics, and KPI-driven decision support. I build automated dashboards and deliver clear executive insights that help teams align on performance, governance, and profitability.

As an independent analyst working with international clients, I turn complex operational and marketing data into reliable “single source of truth” reporting, using Power BI, Looker Studio, SQL, and Python to model trends, validate tracking accuracy, and improve ongoing processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

French

Advanced

German

Beginner

Work Experience

Performance Marketing Data Analyst at The Nutriment Company

August 1, 2025 - July 31, 2026

Analyzed performance and customer experience data across brands to deliver data-driven recommendations supporting business strategy and campaign execution. Designed and maintained interactive dashboards consolidating core performance metrics for real-time cross-functional visibility into KPIs. Performed sentiment and usage analysis on customer feedback to identify emerging trends, pain points, and shifts in brand performance. Converted qualitative insights into structured quantitative reporting linking user feedback to measurable outcomes.

Marketing & Pricing Analysis (Case Study) at Tower Hills Capital

July 1, 2025 - Present

Evaluated marketplace channel performance and applied financial trade-off frameworks to deliver pricing efficiency and concrete budget allocation recommendations under a tight deadline. Produced analytical inputs to support marketing budget decisions based on channel performance and ROI trade-offs.

Marketing & Data Analytics Specialist at CABA Design

October 1, 2024 - June 30, 2025

Evaluated CAC and LTV metrics to improve marketing budget allocation efficiency and support strategic pricing goals. Monitored performance data across online and offline channels to ensure data integrity, governance, and alignment with overarching profitability objectives. Built visualizations and analytical reports informing executive leadership on channel performance, financial efficiency, and investment planning.

Business Analyst – Data & Modeling Project at AccessToEBusiness

February 1, 2024 - May 31, 2024

Cleaned, transformed, and validated large datasets using Python and Excel to support accurate analytical models. Produced visual reports translating findings into actionable recommendations for client stakeholders during planning sessions. Supported end-to-end project workflows by evaluating dataset trends and ensuring alignment with operational requirements.

Data & Marketing Analyst (Independent Contractor) at Upwork (via Upwork)

December 1, 2023 - Present

Built and maintained automated Power BI and Looker Studio dashboards to provide a single source of truth for commercial and performance data across regional stakeholders. Translated complex operational/channel analytics into clear reports and quarterly presentations to guide investment and budget decisions. Conducted quantitative modeling and trend analysis to evaluate business performance and ensure accurate data tracking and alignment across systems. Maintained 100% job success and Top Rated status across 780+ hours.