Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Siria Lerma, a product designer with 6+ years of remote experience. I’ve partnered with teams across GE, Ralph Lauren, the Aspen Institute, and the Me Too Movement to design user-centered digital products, from LMS and e-commerce to SaaS dashboards and marketing sites. I focus on accessible, delightful experiences and measurable impact. I thrive in cross-functional settings, use research and data to guide decisions, and aim to build scalable design systems that improve consistency, usability, and business outcomes. I’m passionate about bridging strategy and aesthetics to deliver products that users love and teams are proud of.…Hi, I’m Siria Lerma, a product designer with 6+ years of remote experience. I’ve partnered with teams across GE, Ralph Lauren, the Aspen Institute, and the Me Too Movement to design user-centered digital products, from LMS and e-commerce to SaaS dashboards and marketing sites. I focus on accessible, delightful experiences and measurable impact. I thrive in cross-functional settings, use research and data to guide decisions, and aim to build scalable design systems that improve consistency, usability, and business outcomes. I’m passionate about bridging strategy and aesthetics to deliver products that users love and teams are proud of.

Siria Lerma

Product Designer, UX Designer, UI Designer, +2





Hi, I’m Siria Lerma, a product designer with 6+ years of remote experience. I’ve partnered with teams across GE, Ralph Lauren, the Aspen Institute, and the Me Too Movement to design user-centered digital products, from LMS and e-commerce to SaaS dashboards and marketing sites. I focus on accessible, delightful experiences and measurable impact. I thrive in cross-functional settings, use research and data to guide decisions, and aim to build scalable design systems that improve consistency, usability, and business outcomes. I’m passionate about bridging strategy and aesthetics to deliver products that users love and teams are proud of.…Hi, I’m Siria Lerma, a product designer with 6+ years of remote experience. I’ve partnered with teams across GE, Ralph Lauren, the Aspen Institute, and the Me Too Movement to design user-centered digital products, from LMS and e-commerce to SaaS dashboards and marketing sites. I focus on accessible, delightful experiences and measurable impact. I thrive in cross-functional settings, use research and data to guide decisions, and aim to build scalable design systems that improve consistency, usability, and business outcomes. I’m passionate about bridging strategy and aesthetics to deliver products that users love and teams are proud of.

Available to hire

Hi, I’m Siria Lerma, a product designer with 6+ years of remote experience. I’ve partnered with teams across GE, Ralph Lauren, the Aspen Institute, and the Me Too Movement to design user-centered digital products, from LMS and e-commerce to SaaS dashboards and marketing sites. I focus on accessible, delightful experiences and measurable impact.

I thrive in cross-functional settings, use research and data to guide decisions, and aim to build scalable design systems that improve consistency, usability, and business outcomes. I’m passionate about bridging strategy and aesthetics to deliver products that users love and teams are proud of.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Product Design Lead at Rewav

April 1, 2022 - November 1, 2025

Designed and delivered end-to-end digital products, including LMS platforms, e-commerce sites, SaaS dashboards, and marketing landing pages, from discovery to QA and post-launch analytics. Conducted usability testing, workshops & accessibility audits to ensure WCAG and functional compliance, improving overall product solutions, quality and inclusivity. Elevated user experience through strategic sitemaps, intuitive navigation flows, and engaging animations, driving a 10% boost in task completion and retention. Led end-to-end product design lifecycle, from user research and wireframing to prototyping and visual design, reducing post-launch usability issues by 5% through data-driven insights. Collaborated cross-functionally with engineers, product managers, and stakeholders in agile sprints, optimizing design-to-development workflows and cutting delivery time by 15%. Developed scalable design systems and brand-aligned UI assets, improving visual consistency and contributing to a 10% growt

Product Designer at Nolte

April 1, 2022 - April 1, 2022

Joined as an intern and quickly grew into the second designer on the team, contributing to key product initiatives across client platforms. Optimized navigation flows and information architecture to streamline key user tasks and enhance usability. Helped build and maintain component libraries to ensure visual consistency and smoother developer hand off. Created interactive prototypes in Figma to validate design decisions and communicate ideas to stakeholders. Collaborated closely with engineers to refine UI details and interactions, reducing design-to-dev back-and-forth.