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I’m Sirisha Kalepu, a B2B digital and regional marketing professional with 15+ years of experience across APAC and India, focused on demand generation, inbound digital campaigns, and lead lifecycle optimization. I enjoy turning business priorities into integrated, multi-channel programs—email, webinars, social, landing pages, SEO and paid media coordination—while keeping the customer journey smooth from awareness through conversion and loyalty. I’ve worked extensively with marketing automation and CRM data governance, including Eloqua and Microsoft Dynamics CRM (with HubSpot/SFMC exposure), using segmentation, personalization, and A/B testing to improve MQLs and pipeline support. My background also includes building dashboards and SOPs, collaborating across Sales, Product Marketing, Creative, and global teams, and delivering measurable improvements in engagement, reporting efficiency, and campaign performance—especially in life sciences marketing for scientific product portfolios.…I’m Sirisha Kalepu, a B2B digital and regional marketing professional with 15+ years of experience across APAC and India, focused on demand generation, inbound digital campaigns, and lead lifecycle optimization. I enjoy turning business priorities into integrated, multi-channel programs—email, webinars, social, landing pages, SEO and paid media coordination—while keeping the customer journey smooth from awareness through conversion and loyalty. I’ve worked extensively with marketing automation and CRM data governance, including Eloqua and Microsoft Dynamics CRM (with HubSpot/SFMC exposure), using segmentation, personalization, and A/B testing to improve MQLs and pipeline support. My background also includes building dashboards and SOPs, collaborating across Sales, Product Marketing, Creative, and global teams, and delivering measurable improvements in engagement, reporting efficiency, and campaign performance—especially in life sciences marketing for scientific product portfolios.

Sirisha A

Copywriter, Content Producer, Marketing Strategist, +7

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I’m Sirisha Kalepu, a B2B digital and regional marketing professional with 15+ years of experience across APAC and India, focused on demand generation, inbound digital campaigns, and lead lifecycle optimization. I enjoy turning business priorities into integrated, multi-channel programs—email, webinars, social, landing pages, SEO and paid media coordination—while keeping the customer journey smooth from awareness through conversion and loyalty. I’ve worked extensively with marketing automation and CRM data governance, including Eloqua and Microsoft Dynamics CRM (with HubSpot/SFMC exposure), using segmentation, personalization, and A/B testing to improve MQLs and pipeline support. My background also includes building dashboards and SOPs, collaborating across Sales, Product Marketing, Creative, and global teams, and delivering measurable improvements in engagement, reporting efficiency, and campaign performance—especially in life sciences marketing for scientific product portfolios.…I’m Sirisha Kalepu, a B2B digital and regional marketing professional with 15+ years of experience across APAC and India, focused on demand generation, inbound digital campaigns, and lead lifecycle optimization. I enjoy turning business priorities into integrated, multi-channel programs—email, webinars, social, landing pages, SEO and paid media coordination—while keeping the customer journey smooth from awareness through conversion and loyalty. I’ve worked extensively with marketing automation and CRM data governance, including Eloqua and Microsoft Dynamics CRM (with HubSpot/SFMC exposure), using segmentation, personalization, and A/B testing to improve MQLs and pipeline support. My background also includes building dashboards and SOPs, collaborating across Sales, Product Marketing, Creative, and global teams, and delivering measurable improvements in engagement, reporting efficiency, and campaign performance—especially in life sciences marketing for scientific product portfolios.

Available to hire

I’m Sirisha Kalepu, a B2B digital and regional marketing professional with 15+ years of experience across APAC and India, focused on demand generation, inbound digital campaigns, and lead lifecycle optimization. I enjoy turning business priorities into integrated, multi-channel programs—email, webinars, social, landing pages, SEO and paid media coordination—while keeping the customer journey smooth from awareness through conversion and loyalty.

I’ve worked extensively with marketing automation and CRM data governance, including Eloqua and Microsoft Dynamics CRM (with HubSpot/SFMC exposure), using segmentation, personalization, and A/B testing to improve MQLs and pipeline support. My background also includes building dashboards and SOPs, collaborating across Sales, Product Marketing, Creative, and global teams, and delivering measurable improvements in engagement, reporting efficiency, and campaign performance—especially in life sciences marketing for scientific product portfolios.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Work Experience

Senior Regional Marketing Specialist - Asia Pacific at Phenomenex India Pvt Ltd - Danaher Corporation

January 1, 2025 - Present

Led multi-channel demand generation campaigns across APAC, driving growth in customer engagement through email, webinars, and digital marketing initiatives. Partnered with Commercial, Product, Creative, and Global teams to deliver integrated campaigns, improving qualified lead conversion through segmentation and personalized messaging. Optimized customer journeys using CRM insights and A/B testing, contributing to increased MQLs and stronger pipeline performance. Managed regional marketing programs/resources, built executive dashboards, and improved reporting turnaround time. Leveraged AI, marketing automation, and analytics to increase campaign efficiency and email engagement.

Regional Marketing Specialist - India at Phenomenex India Pvt Ltd.

January 1, 2025 - July 24, 2025

Created and executed targeted email campaigns scheduled through Eloqua. Tracked and analyzed campaign performance to improve customer engagement and conversion. Utilized email performance optimization tools to refine messaging, increase open rates and conversions.

Senior Regional Marketing Specialist - Asia Pacific at Phenomenex India Pvt Ltd.

January 1, 2025 - Present

Partnered with the commercial team to enhance regional customer experience awareness. Led execution of localized multi-channel marketing campaigns using Eloqua Marketing Automation Platform tailored to Asia Pacific markets. Designed and conducted A/B tests on marketing materials, created compelling marketing content, applied basic email CSS and HTML coding. Managed lead capture and coding into Microsoft Dynamics CRM for sales follow-up. Tracked, analyzed, and reported regional marketing KPIs. Conducted region-specific webinars and account-based marketing aligned with strategic initiatives.

Regional Marketing Specialist - India at Phenomenex India Pvt Ltd - Danaher Corporation

January 1, 2024 - January 1, 2025

Owned India-focused demand-generation campaigns in Eloqua using advanced segmentation and personalized messaging to improve audience relevance and increase qualified lead conversion. Coordinated multiple inbound campaign asset types including emails, landing pages, webinars, sales-enablement content, and regional promotional materials. Aligned cross-functional stakeholders (Sales, Product Marketing, Commercial, Creative) on priorities, customer needs, product focus areas, and follow-up actions. Analyzed performance across engagement and lead behaviors to optimize content, audience selection, and nurture workflows, and coordinated website elements (campaign pages, product content, CTAs) to support measurable lead-generation outcomes.

Digital Marketing Specialist at Phenomenex India Pvt Ltd.

January 1, 2024 - July 24, 2025

Developed and executed regional marketing campaigns using Eloqua Marketing Automation tools. Monitored and improved campaigns through A/B testing, segmentation, and engagement tracking. Analyzed customer interactions to refine strategies and measured campaign success. Coordinated with global teams to maintain objective alignment. Conducted industry-specific webinars in India.

Digital Marketing Specialist at Phenomenex India Pvt Ltd - Danaher Corporation

January 1, 2023 - January 1, 2024

Developed multi-channel campaigns across email, social, SEO, paid advertising, webinars, and website content to promote LC/GC columns and related scientific portfolios. Created audience-specific content for scientists, customers, and distributors with technically accurate messaging and conversion-focused calls-to-action. Coordinated across specialist functions to improve reach, discoverability, engagement, and funnel progression. Connected multiple touchpoints into integrated campaign flows (awareness content, landing pages, lead forms, follow-up emails, and sales handoff) and tracked performance across engagement, qualified leads, and ROI. Supported product launches with consistent campaign messaging across APAC markets.

Marketing Specialist at Phenomenex India Pvt Ltd.

January 1, 2023 - July 24, 2025

Developed and executed marketing plans and campaigns across digital channels using Eloqua. Communicated progress and results to stakeholders, tracked campaign ROI, and optimized strategies based on data feedback. Created market codes in MS Dynamics CRM, collaborated with sales to leverage marketing codes. Supervised lead generation strategies and monitored performance. Led a team of two associates and coordinated cross-department projects for lead handover.

Marketing Specialist at Phenomenex India Pvt Ltd - Danaher Corporation

January 1, 2020 - January 1, 2023

Developed integrated plans across digital, social, email, and events using Eloqua to support lead generation, customer engagement, product awareness, and regional business objectives. Managed operational workstreams including campaign workflows, stakeholder communications, and performance reporting. Used Microsoft Dynamics CRM for market coding, lead management, segmentation, customer mapping, and sales partnership activities, contributing to overachievement of new-account generation goals. Supervised associates, supporting lead generation, performance analysis, process documentation, and Sales/Marketing alignment.

Team Lead - Database Management at Phenomenex India Pvt Ltd.

December 31, 2019 - July 24, 2025

Supervised a team of 13 associates for database management and lead generation projects. Focused on maintaining data quality, team performance, and coordinating with sales and marketing functions to achieve targets.

Team Lead - Database Management at Phenomenex India Pvt Ltd

January 1, 2016 - January 1, 2019

Led a team responsible for lead management, data quality, customer database processes, and marketing operations support. Optimized lead-management stages (capture, qualification, tracking, nurturing, handoff) to improve conversion readiness. Implemented data-governance controls (integrity checks, audits, hygiene, duplicate reduction) to support compliant customer information handling. Developed SOPs and trained Sales and Marketing on database and lead-management best practices; delivered lead-generation improvements including LinkedIn-led efforts.

Data Integrity Specialist at Phenomenex India Pvt Ltd.

December 31, 2015 - July 24, 2025

Oversaw lead management and customer data governance. Ensured data accuracy via audits and hygiene processes, leveraging automation for data cleansing and standardization. Developed SOPs for database workflows and trained teams on best practices, maintaining compliance with GDPR and other data privacy regulations.

Data Integrity Specialist at Phenomenex India Pvt Ltd

January 1, 2013 - January 1, 2015

Developed lead-qualification criteria and supported prospects across funnel motions including qualification, nurturing, and sales handoff with Sales/Marketing partners. Supported lead-generation strategy through engagement channels such as email, social, and phone, while monitoring daily performance. Improved lead-process areas by identifying workflow gaps, applying countermeasures, and supporting data-driven performance reviews.

Lead Team at Phenomenex India Pvt Ltd.

December 31, 2012 - July 24, 2025

Led lead qualification and lead generation projects. Coordinated with sales and marketing to engage prospects via email, social media, and calls to qualify leads and gather information. Focused on metrics and target achievement through continual countermeasures.

Lead Data Team at Phenomenex India Pvt Ltd

January 1, 2011 - January 1, 2012

Supported lead qualification and lead generation workstreams in collaboration with Sales and Marketing teams. Engaged prospects across email, social, and phone to qualify leads, gather customer information, and enrich database records.