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I’m Paul Ramsiamliana, a performance video editor and creative strategist focused on turning cold traffic into buyers. I build direct-response creative where every edit starts with one question: why would a stranger stop scrolling? My workflow is hook-first, retention-focused, and CTA-driven—so the final video is engineered for conversion, not just aesthetics. Over the last 4+ years, I’ve produced UGC-style content, talking-head and testimonial assets, and brand campaigns for DTC brands, startups, and agencies. From scripting and hook testing to editing, motion graphics, and platform-specific optimization for Meta and TikTok, I work fast, iterate based on results, and use AI as production leverage while keeping creative judgment at the center.…I’m Paul Ramsiamliana, a performance video editor and creative strategist focused on turning cold traffic into buyers. I build direct-response creative where every edit starts with one question: why would a stranger stop scrolling? My workflow is hook-first, retention-focused, and CTA-driven—so the final video is engineered for conversion, not just aesthetics. Over the last 4+ years, I’ve produced UGC-style content, talking-head and testimonial assets, and brand campaigns for DTC brands, startups, and agencies. From scripting and hook testing to editing, motion graphics, and platform-specific optimization for Meta and TikTok, I work fast, iterate based on results, and use AI as production leverage while keeping creative judgment at the center.

PAUL RAMSIAMLIANA

Video Editor, Content Creator, Cinematographer, +7

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I’m Paul Ramsiamliana, a performance video editor and creative strategist focused on turning cold traffic into buyers. I build direct-response creative where every edit starts with one question: why would a stranger stop scrolling? My workflow is hook-first, retention-focused, and CTA-driven—so the final video is engineered for conversion, not just aesthetics. Over the last 4+ years, I’ve produced UGC-style content, talking-head and testimonial assets, and brand campaigns for DTC brands, startups, and agencies. From scripting and hook testing to editing, motion graphics, and platform-specific optimization for Meta and TikTok, I work fast, iterate based on results, and use AI as production leverage while keeping creative judgment at the center.…I’m Paul Ramsiamliana, a performance video editor and creative strategist focused on turning cold traffic into buyers. I build direct-response creative where every edit starts with one question: why would a stranger stop scrolling? My workflow is hook-first, retention-focused, and CTA-driven—so the final video is engineered for conversion, not just aesthetics. Over the last 4+ years, I’ve produced UGC-style content, talking-head and testimonial assets, and brand campaigns for DTC brands, startups, and agencies. From scripting and hook testing to editing, motion graphics, and platform-specific optimization for Meta and TikTok, I work fast, iterate based on results, and use AI as production leverage while keeping creative judgment at the center.

Available to hire

I’m Paul Ramsiamliana, a performance video editor and creative strategist focused on turning cold traffic into buyers. I build direct-response creative where every edit starts with one question: why would a stranger stop scrolling? My workflow is hook-first, retention-focused, and CTA-driven—so the final video is engineered for conversion, not just aesthetics.

Over the last 4+ years, I’ve produced UGC-style content, talking-head and testimonial assets, and brand campaigns for DTC brands, startups, and agencies. From scripting and hook testing to editing, motion graphics, and platform-specific optimization for Meta and TikTok, I work fast, iterate based on results, and use AI as production leverage while keeping creative judgment at the center.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Japanese

Beginner

Hindi

Intermediate

Work Experience

UGC Content Editor at ZOOZ Drinks

December 1, 2025 - Present

Create and edit high-performing UGC-style content to drive engagement and conversions across paid and organic social. Apply direct-response structure to functional beverage content using problem-first hooks, retention-focused pacing, and conversion CTAs. Produce multiple creative variations per brief to increase Meta and TikTok testing velocity.

Creative Designer at The Aegency

August 1, 2025 - September 30, 2025

Apprenticeship in a model management agency setting, gaining hands-on experience with video and photo editing in Photoshop. Support creative production of visual assets and social media content aligned with premium brand positioning.

Creative Designer (Apprenticeship) at The Aegency

August 1, 2025 - September 30, 2025

Gained hands-on experience in video and photo editing using Photoshop within an international model management agency. Supported creative production and visual asset work aligned with premium brand positioning and social content.

Video Editor at Absurd Media

March 1, 2025 - February 28, 2026

Edited UGC, brand campaign content, paid social ads, social media videos, and YouTube videos across multiple client accounts. Collaborated with creative/production teams to deliver consistent, high-quality outputs. Built skills in fast-turnaround editing and multi-format production with brand consistency.

Content Strategist; Video Editor; Social Media Manager

March 1, 2025 - February 28, 2026

Content Strategist, Video Editor and Social Media Manager (Freelance); remote work from March 2025 to February 2026, handling strategy, video editing and social media management across brand campaigns.

Content Strategist & Video Editor

March 1, 2025 - February 1, 2026

Content Strategist & Video Editor focusing on Instagram, TikTok, and YouTube (Reels, Shorts, Paid Social). Built platform-ready videos and managed content calendars, posting schedules, and optimization. Collaborated with creatives and strategists to translate concepts into effective video content; applied packaging, transitions, sound design, and visual flow to boost engagement.

Content Editor at Tharthilthlentu — TiLi

May 1, 2024 - March 31, 2025

Managed end-to-end content production across platforms, including video editing, motion graphics, graphic design, thumbnails, and social visuals. Maintained consistent visual brand identity across digital touchpoints and delivered final assets for multiple social channels.

Content Editor at TiLi

May 1, 2024 - March 31, 2025

On-site content editing for TiLi with a focus on paid ads, brand campaigns, social media videos, and YouTube content. Creates performance-focused short-form edits with clear messaging and strong structure; collaborates with creatives and strategists to translate concepts into platform-ready videos; applies pacing, transitions, sound design, and visual flow.

Content Strategist | Video Editor | SMM (Freelance) at Insider

November 1, 2021 - Present

Freelance role producing high-performing videos for startup brands and influencer accounts, covering end-to-end production: scripting, filming direction, editing, motion graphics, and platform optimization. Also handle content strategy and social media management across Instagram, TikTok, Facebook, and YouTube, with an emphasis on paid traffic and cold-audience conversion.

Content Strategist | Video Editor | SMM at Insider (Freelance)

November 1, 2021 - Present

Create high-performing videos for startup brands and influencer accounts, covering scripting, filming direction, editing, and platform optimization. Manage social media strategy and production end-to-end across Instagram, TikTok, Facebook, and YouTube. Focus on paid-traffic performance creative where cold audience conversion is the primary objective.

Content Strategist | Video Editor | Social Media Manager at Freelance

November 1, 2020 - Present

Remote freelance content strategy, video editing, and social media management for multiple brands, focusing on short-form content, hooks, and viewer engagement; develops content calendars, posting schedules, and platform-optimized videos.

Content Editor at TiLi

November 1, 2020 - Present

Edited a wide range of content including paid ads, brand campaigns, social media videos, and YouTube content. Created performance-focused short-form edits with clear messaging and strong structure. Collaborated with creatives and strategists to translate concepts into platform-ready videos. Applied packaging, transitions, sound design, and visual flow to enhance clarity and engagement. Worked in fast-paced environments while maintaining consistency and quality.