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I'm the Head of Creative Agency at LUX Agency, based in Bandung. My design-thinking is rooted in empathy, and I focus on creating concepts and content that flip the narrative and see things from the user's perspective, which has driven work for major tech giants in B2B, travel, real estate and hospitality over more than 15 years. Beyond design, I also run a home-based F&B business in Bandung, including a halal Chinese preorder brand 'Sweet Peach' that expanded into catering and events within a month. I love growing teams, pitching new clients, and shaping brand experiences. You can check my portfolio at _Website not available. Sign in: https://www.twine.net/signup_…I'm the Head of Creative Agency at LUX Agency, based in Bandung. My design-thinking is rooted in empathy, and I focus on creating concepts and content that flip the narrative and see things from the user's perspective, which has driven work for major tech giants in B2B, travel, real estate and hospitality over more than 15 years. Beyond design, I also run a home-based F&B business in Bandung, including a halal Chinese preorder brand 'Sweet Peach' that expanded into catering and events within a month. I love growing teams, pitching new clients, and shaping brand experiences. You can check my portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Siska Laurentia

Creative Director, Graphic Designer, Brand Designer, +3

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I'm the Head of Creative Agency at LUX Agency, based in Bandung. My design-thinking is rooted in empathy, and I focus on creating concepts and content that flip the narrative and see things from the user's perspective, which has driven work for major tech giants in B2B, travel, real estate and hospitality over more than 15 years. Beyond design, I also run a home-based F&B business in Bandung, including a halal Chinese preorder brand 'Sweet Peach' that expanded into catering and events within a month. I love growing teams, pitching new clients, and shaping brand experiences. You can check my portfolio at _Website not available. Sign in: https://www.twine.net/signup_…I'm the Head of Creative Agency at LUX Agency, based in Bandung. My design-thinking is rooted in empathy, and I focus on creating concepts and content that flip the narrative and see things from the user's perspective, which has driven work for major tech giants in B2B, travel, real estate and hospitality over more than 15 years. Beyond design, I also run a home-based F&B business in Bandung, including a halal Chinese preorder brand 'Sweet Peach' that expanded into catering and events within a month. I love growing teams, pitching new clients, and shaping brand experiences. You can check my portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m the Head of Creative Agency at LUX Agency, based in Bandung. My design-thinking is rooted in empathy, and I focus on creating concepts and content that flip the narrative and see things from the user’s perspective, which has driven work for major tech giants in B2B, travel, real estate and hospitality over more than 15 years.

Beyond design, I also run a home-based F&B business in Bandung, including a halal Chinese preorder brand ‘Sweet Peach’ that expanded into catering and events within a month. I love growing teams, pitching new clients, and shaping brand experiences. You can check my portfolio at Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Head of Creative Agency at LUX Agency

June 1, 2022 - Present

Leading a team of 6 (junior/senior designers, videographer, content writer, account executive) and coordinating freelancers/outsourcing. Responsible for new client pitching, project planning, marketing strategy, and expanding brand portfolios, including real estate and international projects; overseeing storyboard and video production for events.

Freelance at Mc Corkell

June 1, 2022 - June 1, 2023

Expanded portfolio & project scope for a US logistics client, managed Asia-Pacific collateral deliverables, and coordinated with Singapore/Australia teams for pitches and design mocks; produced corporate communications, event collaterals, landing pages, banners and infographics.

Senior Designer at FINN Partners

December 1, 2021 - September 10, 2025

Produced a wide range of corporate identity, communications, event collaterals, adverts, packaging, website design and digital assets; collaborated with Account Executives on pitches and proposals; led design concepts for B2B clients in Singapore.

Senior Designer at Food Artiste

January 4, 2010 - December 31, 2014

• Grew and led a design team of 3, overseeing their day to day to ensure work quality was of the highest standard • Develop corporate identity, brand collaterals & marketing collaterals, website, company profiles for eCommerce baby needs, organic foods. • Setting up and conduct product photo shoot for catalogue and ads. • Conceptualized photoshoots, events, and handling vendors. • Managing event collaterals, such as advertising, booth stand, product catalogues, stand up banners, and goodies bag. • Write briefs to work with outsource vendors and printing house for websites, photographer photo shooting and all marketing productions. • Pitching and proposal for new upcoming product catalogue and marketing needs.

Freelancer at PT. Bentara Sinarprima

December 31, 2014 - September 10, 2025

Created conceptual artwork for retail textile clients; wrote briefs for designers and external vendors; produced brand identity and marketing collaterals.

Intern at Anamics Creative Group

August 1, 2008 - September 10, 2025

Created conceptual artwork for hospitality industries and non-profit organizations; supported design team on projects.