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Growth-focused marketing lead with 8+ years scaling revenue through paid acquisition, funnel optimization, and AI automation. Successfully reduced CAC by 97% and achieved sub-$1 CPL globally across SaaS and B2C markets. Expert in full-funnel growth, CAC:LTV optimization, and leading international performance marketing with a strong focus on data-driven reporting, retargeting/remarketing, and AI-powered content & ad prediction automation.…Growth-focused marketing lead with 8+ years scaling revenue through paid acquisition, funnel optimization, and AI automation. Successfully reduced CAC by 97% and achieved sub-$1 CPL globally across SaaS and B2C markets. Expert in full-funnel growth, CAC:LTV optimization, and leading international performance marketing with a strong focus on data-driven reporting, retargeting/remarketing, and AI-powered content & ad prediction automation.

Himansu Sisodia

Marketing Automation Specialist, Performance Marketer, Digital Marketer, +3

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Growth-focused marketing lead with 8+ years scaling revenue through paid acquisition, funnel optimization, and AI automation. Successfully reduced CAC by 97% and achieved sub-$1 CPL globally across SaaS and B2C markets. Expert in full-funnel growth, CAC:LTV optimization, and leading international performance marketing with a strong focus on data-driven reporting, retargeting/remarketing, and AI-powered content & ad prediction automation.…Growth-focused marketing lead with 8+ years scaling revenue through paid acquisition, funnel optimization, and AI automation. Successfully reduced CAC by 97% and achieved sub-$1 CPL globally across SaaS and B2C markets. Expert in full-funnel growth, CAC:LTV optimization, and leading international performance marketing with a strong focus on data-driven reporting, retargeting/remarketing, and AI-powered content & ad prediction automation.

Available to hire

Growth-focused marketing lead with 8+ years scaling revenue through paid acquisition, funnel optimization, and AI automation. Successfully reduced CAC by 97% and achieved sub-$1 CPL globally across SaaS and B2C markets.

Expert in full-funnel growth, CAC:LTV optimization, and leading international performance marketing with a strong focus on data-driven reporting, retargeting/remarketing, and AI-powered content & ad prediction automation.

Skills

Experience Level

Expert

Expert

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Expert

Expert

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Expert

Intermediate

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Intermediate

Work Experience

Digital Marketing Specialist at TERN Group

July 1, 2025 - Present

Reduced CAC by 97% via Google Ads and Meta Ads, from ~$1,000 to ~$23 per acquisition. Achieved < $1 CPL lead generation across international markets. Improved website CTR from 0.7% to 3.0% and increased organic traffic by 56%, with 273% visibility uplift across global/German/UAE websites through technical and on-page SEO. Built real-time performance reporting dashboards for paid and organic channels to support data-driven decisions. Designed and implemented AI-powered content agents for automated creative generation and AI ad prediction/forecasting agents. Deployed WhatsApp automation sequences for lead nurturing, contributing to a 27% uplift in post-enquiry conversion rates. Mapped end-to-end customer journeys and optimized each touchpoint from ad click through CRM entry to reduce funnel drop-offs.

Digital Marketing Specialist at Grow Indigo Pvt. Ltd.

October 1, 2024 - July 1, 2025

Created a digital learning and lead generation system for biological products and a YouTube Carbon Series; achieved 7M+ video views at ₹0.09/view and added 24K subscribers. Reduced CPL from ₹280 to ₹125 through iterative paid campaign optimization across Meta and Google Ads. Ran LinkedIn Ads targeting European countries for carbon credit brand awareness, reducing CPC by 23%. Managed a team of 15 callers for lead follow-up, nurturing, and market research coordination.

Marketing Operations Manager at GroCurve Private Limited

July 1, 2020 - October 1, 2024

Reduced lead cost by 53% through Google Ads optimization of bids, audiences, and ad copy to consistently improve ROI and lead quality. Increased customer retention by 12% and client LTV by 20% through proactive engagement and performance consulting. Architected and managed an omni-channel communication system integrating WhatsApp bots and a CRM (internal SaaS marketing-tech platform). Consulted 1,500+ clients startups, MSMEs, and MNCs on performance marketing and digital growth strategy, managing accounts up to ₹5 Cr ticket size.

Marketing Operations Manager at GroCurv Private Limited

July 1, 2020 - October 1, 2024

Reduced lead cost by 53% by optimizing Google Ads bids, audiences, and ad copy to consistently improve ROI and lead quality. Increased customer retention by 12% and client LTV by 20% through proactive engagement and performance consulting. Architected and managed an omni-channel communications system integrating WhatsApp bots and CRM (internal SaaS MarK-Tech platform). Consulted 1,500+ clients startups, SMEs, and MNCs on performance marketing and digital growth strategy, managing accounts up to ₹5 Cr ticket size.

Associate - Franchisee Marketing at Vestige Marketing Pvt Ltd

August 1, 2016 - July 1, 2018

Developed and executed growth strategies including a non-channel strategy for e-commerce, contributing to a 40% increase in total monthly sales. Earned the Best Branch Award in 2017 and 2018, establishing the branch as the highest revenue-generating branch (1.5 Cr monthly).

Associate - Franchisee Marketing at Vestige Marketing Pvt. Ltd

August 1, 2016 - July 1, 2018

Developed and executed growth strategies including an omni-channel strategy for e-commerce, contributing to a 40% increase in total monthly sales. Earned the Best Branch Award in 2017 and 2018, establishing the branch as the highest revenue-generating location with ~1.5 Cr monthly revenue.