Siyi Xie

Available to hire

Personal online portfolio: Website not available.

About

Personal online portfolio: Website not available. Sign in: https://www.twine.net/signup

I’m Siyi Xie, a multidisciplinary design lead with 9+ years of experience turning user needs into polished, user-centered digital products, websites, and brand systems. I combine strong UI/UX strategy and visual design with hands-on front-end development, SEO, and digital marketing support—so ideas move smoothly from concept and research through launch and iteration.

I’ve led website projects end-to-end, from information architecture and wireframes to production-ready interfaces, testing, and deployment. I also create integrated marketing content across landing pages, email, social, and sales materials, while maintaining design consistency across product and brand touchpoints—plus I’ve supported motion and video assets when needed.

  • Joined September 2026

Languages

  • EnglishFluent
  • ChineseFluent
  • JapaneseBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education

More experts in Edmonton, Canada

Projects · 1

Proserva

Proserva is an education platform that helps educators and administrators manage professional growth, observations, evaluations, and licensure. As Design Lead, I worked across branding, graphic design, and UX/UI to create a consistent experience across the product and its marketing materials. I developed visual assets and illustrations alongside user flows, wireframes, Figma prototypes, and interface designs. I also redesigned the observation flow and integrated an editable AI-assisted summary to make feedback easier to prepare and review. Proserva now supports approximately 8,500 users across education programs and districts. Proserva Marketing Site: https://www.twine.net/signin App: https://www.twine.net/signin

  • Brand Designer
  • Front-End Developer
  • UI Designer
  • +2

Work experience

Design Lead · Techmate ConsultingDec 2021 – Present · 5 yrs

Led UI/UX and visual design for responsive digital products and tools, translating business needs into clear user flows. Owned website projects from information architecture and visual design through front-end implementation, testing, and launch. Created integrated marketing content across landing pages, email, and social channels while supporting SEO via on-page optimization and ongoing website improvements.

Designer · Mister SocialJan 2020 – Jan 2022 · 2 yrs 1 mo

Designed and built client websites from sitemaps and mockups through responsive implementation and launch. Developed brand identities and produced marketing assets across websites, social campaigns, email, print collateral, and advertising. Contributed to digital marketing strategy and SEO, aligning design and content with campaign objectives. Edited promotional video and motion content while managing multiple projects and maintaining a consistent visual style.

Designer · The Chinese JournalDec 2017 – Dec 2019 · 2 yrs 1 mo

Redesigned and maintained the publication’s website, mobile platform, and e-paper to strengthen its digital presence. Managed page composition and production details using Adobe InDesign, Illustrator, and Photoshop, including image preparation and editorial layout. Produced promotional video/motion content and created print-ready graphics, ads, and illustrations in collaboration with clients and internal teams.

Education

Master of Design in Industrial Design · University of Alberta2015 – 2017
Bachelor of Arts in Product Design · Shanghai Second Polytechnic University2010 – 2014

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