Personal online portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I’m Siyi Xie, a multidisciplinary design lead with 9+ years of experience turning user needs into polished, user-centered digital products, websites, and brand systems. I combine strong UI/UX strategy and visual design with hands-on front-end development, SEO, and digital marketing support—so ideas move smoothly from concept and research through launch and iteration. I’ve led website projects end-to-end, from information architecture and wireframes to production-ready interfaces, testing, and deployment. I also create integrated marketing content across landing pages, email, social, and sales materials, while maintaining design consistency across product and brand touchpoints—plus I’ve supported motion and video assets when needed.

Siyi Xie

Pro

Personal online portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I’m Siyi Xie, a multidisciplinary design lead with 9+ years of experience turning user needs into polished, user-centered digital products, websites, and brand systems. I combine strong UI/UX strategy and visual design with hands-on front-end development, SEO, and digital marketing support—so ideas move smoothly from concept and research through launch and iteration. I’ve led website projects end-to-end, from information architecture and wireframes to production-ready interfaces, testing, and deployment. I also create integrated marketing content across landing pages, email, social, and sales materials, while maintaining design consistency across product and brand touchpoints—plus I’ve supported motion and video assets when needed.

Available to hire

Personal online portfolio: Website not available. Sign in: https://www.twine.net/signup

I’m Siyi Xie, a multidisciplinary design lead with 9+ years of experience turning user needs into polished, user-centered digital products, websites, and brand systems. I combine strong UI/UX strategy and visual design with hands-on front-end development, SEO, and digital marketing support—so ideas move smoothly from concept and research through launch and iteration.

I’ve led website projects end-to-end, from information architecture and wireframes to production-ready interfaces, testing, and deployment. I also create integrated marketing content across landing pages, email, social, and sales materials, while maintaining design consistency across product and brand touchpoints—plus I’ve supported motion and video assets when needed.

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Language

English
Fluent
Chinese
Fluent
Japanese
Beginner

Work Experience

Design Lead at Techmate Consulting
December 31, 2021 - Present
Led UI/UX and visual design for responsive digital products and tools, translating business needs into clear user flows. Owned website projects from information architecture and visual design through front-end implementation, testing, and launch. Created integrated marketing content across landing pages, email, and social channels while supporting SEO via on-page optimization and ongoing website improvements.
Designer at Mister Social
January 1, 2020 - January 1, 2022
Designed and built client websites from sitemaps and mockups through responsive implementation and launch. Developed brand identities and produced marketing assets across websites, social campaigns, email, print collateral, and advertising. Contributed to digital marketing strategy and SEO, aligning design and content with campaign objectives. Edited promotional video and motion content while managing multiple projects and maintaining a consistent visual style.
Designer at The Chinese Journal
December 31, 2017 - December 31, 2019
Redesigned and maintained the publication’s website, mobile platform, and e-paper to strengthen its digital presence. Managed page composition and production details using Adobe InDesign, Illustrator, and Photoshop, including image preparation and editorial layout. Produced promotional video/motion content and created print-ready graphics, ads, and illustrations in collaboration with clients and internal teams.

Education

Master of Design in Industrial Design at University of Alberta
September 1, 2015 - September 1, 2017
Bachelor of Arts in Product Design at Shanghai Second Polytechnic University
September 1, 2010 - June 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education