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Passionate strategic marketing leader with over 14 years of experience dedicated to fostering business growth through innovative media and creative strategies for renowned brands like Days Inn Canada, CIBC, and OLG. I take pride in managing multimillion-dollar portfolios that have generated over $2M in incremental revenue and led to award-winning campaigns. My expertise in paid social and cross-channel strategy allows me to transform data insights into impactful creative solutions that enhance ROI and nurture lasting client relationships. I thrive in leading high-performing teams and collaborating with senior stakeholders to promote operational excellence in dynamic environments.…Passionate strategic marketing leader with over 14 years of experience dedicated to fostering business growth through innovative media and creative strategies for renowned brands like Days Inn Canada, CIBC, and OLG. I take pride in managing multimillion-dollar portfolios that have generated over $2M in incremental revenue and led to award-winning campaigns. My expertise in paid social and cross-channel strategy allows me to transform data insights into impactful creative solutions that enhance ROI and nurture lasting client relationships. I thrive in leading high-performing teams and collaborating with senior stakeholders to promote operational excellence in dynamic environments.

Lindsey Sjouwerman

Marketing Strategist, Growth Marketer, Content Creator, +2

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Passionate strategic marketing leader with over 14 years of experience dedicated to fostering business growth through innovative media and creative strategies for renowned brands like Days Inn Canada, CIBC, and OLG. I take pride in managing multimillion-dollar portfolios that have generated over $2M in incremental revenue and led to award-winning campaigns. My expertise in paid social and cross-channel strategy allows me to transform data insights into impactful creative solutions that enhance ROI and nurture lasting client relationships. I thrive in leading high-performing teams and collaborating with senior stakeholders to promote operational excellence in dynamic environments.…Passionate strategic marketing leader with over 14 years of experience dedicated to fostering business growth through innovative media and creative strategies for renowned brands like Days Inn Canada, CIBC, and OLG. I take pride in managing multimillion-dollar portfolios that have generated over $2M in incremental revenue and led to award-winning campaigns. My expertise in paid social and cross-channel strategy allows me to transform data insights into impactful creative solutions that enhance ROI and nurture lasting client relationships. I thrive in leading high-performing teams and collaborating with senior stakeholders to promote operational excellence in dynamic environments.

Available to hire

Passionate strategic marketing leader with over 14 years of experience dedicated to fostering business growth through innovative media and creative strategies for renowned brands like Days Inn Canada, CIBC, and OLG. I take pride in managing multimillion-dollar portfolios that have generated over $2M in incremental revenue and led to award-winning campaigns. My expertise in paid social and cross-channel strategy allows me to transform data insights into impactful creative solutions that enhance ROI and nurture lasting client relationships. I thrive in leading high-performing teams and collaborating with senior stakeholders to promote operational excellence in dynamic environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director, Social at KINESSO

July 1, 2025 - Present

Align creative and media strategies with client performance marketing goals across paid digital channels (Meta, TikTok, YouTube); leverage platform innovations and beta opportunities to maximize impact; collaborate with executive leadership to establish growth roadmaps and scalable team structures; champion cross-functional collaboration with analytics, strategy, and activation; oversee performance media strategy for portfolios with annual spend over $1M; mentor a high-performing team of paid media specialists through structured feedback and tailored training.

Associate Director, Paid Social at KINESSO

June 1, 2022 - June 1, 2025

Retained 100% of high-value clients through data-backed strategic guidance and strategically aligned creative delivery; streamlined tagging, trafficking, and tracking processes; oversaw multimillion-dollar paid social budgets with consistent double-digit ROI; introduced performance frameworks, scoping templates, and improved SLAs/SOWs; led team development and optimized organizational structures; partnered with clients to scale investment through performance-driven creative insights, driving $2M in incremental revenue and the highest-grossing campaigns.

Supervisor, Paid Social at KLICK

April 1, 2021 - June 1, 2022

Delivered high-impact performance insights to senior leadership, driving improvements in conversion rates and CPA; conducted rigorous in-platform QA and leveraged optimization best practices to improve ROAS and reduce delivery inefficiencies; partnered with analytics and search teams to elevate attribution accuracy and cross-channel integration.

Lead, Paid Social at OMG – Omnicom Media Group

October 1, 2018 - April 1, 2021

Led integrated paid social programs across major clients, unifying media, creative, and analytics to exceed performance benchmarks; maintained business continuity during agency transitions; delivered innovative problem-solving and operational excellence enabling seamless collaboration; provided performance reporting, insights, and optimization strategies to senior stakeholders.

Regional Market Manager at Go Auto

January 1, 2018 - August 1, 2019

Directed omnichannel campaigns to increase dealership visibility and accelerate sales pipeline performance; designed strategies aligned to KPIs using Search, SEM, Social, and Traditional Media; built and strengthened partnerships with vendors, agencies, and internal leadership teams.

Manager, Paid Social at PHD – Omnicom Media Group

January 1, 2016 - September 1, 2017

Developed onboarding and educational programs for internal teams and external clients; established streamlined communication processes across creative, client, and internal craft teams; achieved a 150% ROI increase through award-winning paid social strategies; authored POVs and delivered quarterly reporting on beta opportunities across Meta, Snap, Reddit, and Pinterest; consistently surpassed profitability goals.

Associate Account Manager, Paid Social at Mediacom – WPP

June 1, 2014 - January 1, 2016

Designed and executed award-winning integrated campaigns (OOH, Search, TV, Social); contributed to the CIBC Pan Am Games campaign, earning Gold at Media Innovation Awards; drove 75% of total credit card sign-ups with 5% of budget through optimized social activation; enhanced collaboration across agencies and vendors to improve campaign quality.