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Social media and content marketing professional with 6+ years of hands-on experience building brand presence across Instagram, TikTok, Facebook, and short-form video. I specialize in wellness, beauty, personal care, and consumer brands—turning product details and customer pain points into clear, engaging stories that drive awareness, trust, and leads. I lead end-to-end creative and performance: content strategy and calendars, brand voice and caption writing, community engagement, UGC/creator coordination, and visual production. I use analytics to refine hooks, messaging, and publishing decisions, and I collaborate closely with clients and creative teams to keep projects on-brand and results-focused.…Social media and content marketing professional with 6+ years of hands-on experience building brand presence across Instagram, TikTok, Facebook, and short-form video. I specialize in wellness, beauty, personal care, and consumer brands—turning product details and customer pain points into clear, engaging stories that drive awareness, trust, and leads. I lead end-to-end creative and performance: content strategy and calendars, brand voice and caption writing, community engagement, UGC/creator coordination, and visual production. I use analytics to refine hooks, messaging, and publishing decisions, and I collaborate closely with clients and creative teams to keep projects on-brand and results-focused.

RYAN SANTOY

Social Media Manager, Content Producer, Videographer, +4

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Social media and content marketing professional with 6+ years of hands-on experience building brand presence across Instagram, TikTok, Facebook, and short-form video. I specialize in wellness, beauty, personal care, and consumer brands—turning product details and customer pain points into clear, engaging stories that drive awareness, trust, and leads. I lead end-to-end creative and performance: content strategy and calendars, brand voice and caption writing, community engagement, UGC/creator coordination, and visual production. I use analytics to refine hooks, messaging, and publishing decisions, and I collaborate closely with clients and creative teams to keep projects on-brand and results-focused.…Social media and content marketing professional with 6+ years of hands-on experience building brand presence across Instagram, TikTok, Facebook, and short-form video. I specialize in wellness, beauty, personal care, and consumer brands—turning product details and customer pain points into clear, engaging stories that drive awareness, trust, and leads. I lead end-to-end creative and performance: content strategy and calendars, brand voice and caption writing, community engagement, UGC/creator coordination, and visual production. I use analytics to refine hooks, messaging, and publishing decisions, and I collaborate closely with clients and creative teams to keep projects on-brand and results-focused.

Available to hire

Social media and content marketing professional with 6+ years of hands-on experience building brand presence across Instagram, TikTok, Facebook, and short-form video. I specialize in wellness, beauty, personal care, and consumer brands—turning product details and customer pain points into clear, engaging stories that drive awareness, trust, and leads.

I lead end-to-end creative and performance: content strategy and calendars, brand voice and caption writing, community engagement, UGC/creator coordination, and visual production. I use analytics to refine hooks, messaging, and publishing decisions, and I collaborate closely with clients and creative teams to keep projects on-brand and results-focused.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media & Content Strategy Support at Skye Consulting

January 1, 2024 - April 1, 2025

Helped shift a service brand’s Instagram toward useful educational content, motivational storytelling, and personality-driven posts to increase relatability and trust. Supported hooks, captions, short-form video concepts, editing direction, and lead generation content during a growth period of roughly 20,000 followers and ~30% increase in lead list. Used direct customer conversations and recurring questions to identify content themes, objections, and messaging opportunities to improve audience relevance and response.

Videographer / Content Producer at Just Bona Fide Media

January 1, 2023 - December 1, 2024

Planned, filmed, and edited social, promotional, and brand content for Instagram Reels, TikTok, YouTube Shorts, websites, and digital campaigns. Managed visual storytelling, hooks, pacing, captions, platform formatting, revisions, production schedules, and final delivery using Adobe Premiere Pro, Photoshop, CapCut, and Canva. Collaborated with clients and creative teams to maintain consistent brand voice, visual quality, messaging, and campaign objectives across multiple projects.

E Commerce Manager / Web Designer / Media Buyer at Freelance

January 1, 2020 - January 1, 2026

Worked across skincare, beauty, hair care, wellness, women’s personal care, lifestyle, and other consumer categories supporting organic content, paid acquisition, product positioning, customer journey strategy, and conversion improvements. Produced and tested 50+ additional video ads and creative variations including UGC concepts, product demonstrations, problem-solution content, hooks, captions, and platform-specific edits. Achieved approximately 2x–3.5x ROAS on winning products and improved conversion performance by about 20% through creative testing, offer optimization, and landing page improvements.

Founder & Marketing Director at BlinkThru

January 1, 2020 - Present

Owned social media strategy and execution for client/brand accounts across Instagram, TikTok, and Facebook, including content calendars, brand voice, captions, publishing, community engagement, and performance review. Produced and edited 40+ short-form videos and ad creatives for social and paid campaigns using audience research, trend monitoring, hooks, and platform-specific storytelling. Sourced, briefed, and coordinated UGC creators, reviewed deliverables, and managed revisions while aligning content with brand standards and campaign goals. Used engagement, traffic, leads, and conversion data to refine content topics, creative direction, messaging, and publishing decisions. Managed client communication from strategy through reporting and recommendations, translating marketing and product details into customer-friendly messaging.