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Hi, I’m Sasha Kandrach—a digital content creator, curator, storyteller, and social media strategist. I’ve constructed editorial and social programs for sports teams and brands, delivering engaging content, branded campaigns, community initiatives, and collaborating with talent across websites, social channels, and live events. I thrive in dynamic environments, where collaboration with stakeholders like; marketing, media relations, legal and analytics teams is crucial to amplify individual brands' exposure, support business efforts, and foster meaningful connections with respective audiences.…Hi, I’m Sasha Kandrach—a digital content creator, curator, storyteller, and social media strategist. I’ve constructed editorial and social programs for sports teams and brands, delivering engaging content, branded campaigns, community initiatives, and collaborating with talent across websites, social channels, and live events. I thrive in dynamic environments, where collaboration with stakeholders like; marketing, media relations, legal and analytics teams is crucial to amplify individual brands' exposure, support business efforts, and foster meaningful connections with respective audiences.

Sasha Kandrach

Content Creator, Social Media Manager, Content Producer, +2

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Hi, I’m Sasha Kandrach—a digital content creator, curator, storyteller, and social media strategist. I’ve constructed editorial and social programs for sports teams and brands, delivering engaging content, branded campaigns, community initiatives, and collaborating with talent across websites, social channels, and live events. I thrive in dynamic environments, where collaboration with stakeholders like; marketing, media relations, legal and analytics teams is crucial to amplify individual brands' exposure, support business efforts, and foster meaningful connections with respective audiences.…Hi, I’m Sasha Kandrach—a digital content creator, curator, storyteller, and social media strategist. I’ve constructed editorial and social programs for sports teams and brands, delivering engaging content, branded campaigns, community initiatives, and collaborating with talent across websites, social channels, and live events. I thrive in dynamic environments, where collaboration with stakeholders like; marketing, media relations, legal and analytics teams is crucial to amplify individual brands' exposure, support business efforts, and foster meaningful connections with respective audiences.

Available to hire

Hi, I’m Sasha Kandrach—a digital content creator, curator, storyteller, and social media strategist. I’ve constructed editorial and social programs for sports teams and brands, delivering engaging content, branded campaigns, community initiatives, and collaborating with talent across websites, social channels, and live events.

I thrive in dynamic environments, where collaboration with stakeholders like; marketing, media relations, legal and analytics teams is crucial to amplify individual brands’ exposure, support business efforts, and foster meaningful connections with respective audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Content Manager at Colorado Avalanche

April 1, 2022 - June 1, 2023

Created content for coloradoavalanche.com; managed site output and layout; oversaw editorial calendars; led milestone tracker for player, coaching staff, management and alumni achievements; served as lead producer for Peak Access: behind-the-scenes digital show; supervised PR interns with the Director of Media Relations; guided day-to-day team narrative across editorial and social coverage; covered community events; supported players and broadcasters on growing their personal brands and charities; produced featured content for in-game programs and community initiatives; led digital planning for the 2022 Stanley Cup hometown tour.

Digital Content Manager at New York Rangers

June 1, 2023 - March 1, 2025

Created content for newyorkrangers.com and social media channels; oversaw featured content, prospect content and alumni content; conducted interviews for Rangers TV; provided editorial and social coverage for community events; created graphics for social channels, editorial pieces and player milestones; produced weekly prospect stats graphics; managed website and landing pages.

Digital Content Coordinator at New York Islanders

March 1, 2019 - April 1, 2022

Created content for newyorkislanders.com and social media channels; oversaw editorial content for features, prospects, and alumni; conducted interviews for Isles TV; provided editorial and social coverage for community events; created graphics for editorial pieces and player milestones; produced weekly prospect stats graphics; managed site and landing pages; supported PR and media relations activities.

Staff Writer Intern at Pittsburgh Penguins

August 1, 2018 - December 1, 2018

Conducted interviews with players, coaches, and staff for Pens TV; produced featured content for in-game programs and pittsburghpenguins.com; covered club events, games, practices, and morning skates; transcribed player and coaching staff audio.

Social Media/Publicity Manager (Contract) at Two Circles

April 1, 2025 - Present

Supported client areas by managing social media accounts, creating content and graphics; developed strategies, pitched stories and appearances, managed content calendars and media monitoring; identified influencer talent and maintained relationships; reported performance data and clips to the client; optimized practices using data-driven insights.

Digital Media Coordinator at New York Islanders

March 1, 2019 - April 30, 2022

Created content for newyorkislanders.com and social media channels; oversaw featured content, prospect content and alumni content; conducted interviews for Isles TV; provided editorial and social coverage for community events; created graphics for social channels and editorial pieces; produced weekly prospect stats graphics; managed website and landing pages; supported lead narrative for team coverage and led the 2022 Stanley Cup hometown tour planning.

Digital Content Specialist at Colorado Avalanche

April 1, 2022 - June 30, 2023

Managed digital content strategy and execution; led feature storytelling content around roster, coaches, prospects, alumni and off-ice initiatives; coordinated with the analytics team to optimize content performance; managed social and digital team and trainee associates; produced weekly content plans for management approval; tracked player milestones and appearances; oversaw sponsored content development and deployment; contributed to brand identity transitions post-2023.

Social Media/ Publicity Manager (Contract) at Two Circles

April 1, 2025 - Present

Supported client social media accounts with content creation, graphic design, and strategic planning; pitched stories and opportunities, managed calendars, and monitored media coverage; built and maintained influencer relationships; provided data-driven insights to optimize campaigns.