I’m a human-centered designer who thrives at the intersection of experience, product, and technology. I care deeply about industries and individuals who drive change, and I love design thinking, collaborative problem solving, and creating lovable experiences. I’ve built and led UX teams across healthcare, fintech, and SaaS, blending research, strategy, and hands-on design to elevate mobile and web products. I have 10 year plus experience in UX and Service Design. I bridge UX strategy with execution—crafting design systems, wireframes, prototypes, and tests, and partnering with engineers, product owners, and stakeholders to ship meaningful solutions. My work emphasizes accessible, user-friendly experiences and measurable impact, with a track record of turning complex roadblocks into intuitive journeys.…

Sally Kim

I’m a human-centered designer who thrives at the intersection of experience, product, and technology. I care deeply about industries and individuals who drive change, and I love design thinking, collaborative problem solving, and creating lovable experiences. I’ve built and led UX teams across healthcare, fintech, and SaaS, blending research, strategy, and hands-on design to elevate mobile and web products. I have 10 year plus experience in UX and Service Design. I bridge UX strategy with execution—crafting design systems, wireframes, prototypes, and tests, and partnering with engineers, product owners, and stakeholders to ship meaningful solutions. My work emphasizes accessible, user-friendly experiences and measurable impact, with a track record of turning complex roadblocks into intuitive journeys.…

Available to hire

I’m a human-centered designer who thrives at the intersection of experience, product, and technology. I care deeply about industries and individuals who drive change, and I love design thinking, collaborative problem solving, and creating lovable experiences. I’ve built and led UX teams across healthcare, fintech, and SaaS, blending research, strategy, and hands-on design to elevate mobile and web products. I have 10 year plus experience in UX and Service Design.

I bridge UX strategy with execution—crafting design systems, wireframes, prototypes, and tests, and partnering with engineers, product owners, and stakeholders to ship meaningful solutions. My work emphasizes accessible, user-friendly experiences and measurable impact, with a track record of turning complex roadblocks into intuitive journeys.

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Language

English
Fluent

Work Experience

Lead UX Designer at Herbert Digital
February 28, 2023 - February 28, 2023
In collaboration with the Founder, assessed end-to-end customer experiences and provided recommendations to enhance and evolve clients' digital products. Hosted UX workshops with clients, gathered requirements to optimize workflow, and developed user-friendly solutions across web, desktop, and mobile platforms. Created wireframes, prototypes, and testing features (card sorting, first-click testing); maintained design guidelines and UI library; collaborated with engineering teams to ensure feasible implementations. Clients included Endeavour Group for Jimmy Brings and Macquarie Bank's internal brokerage systems.
Experience Designer at Media Monks
October 1, 2022 - October 1, 2022
Led and supported UX design initiatives across multiple clients, delivering end-to-end UX architecture, research-driven recommendations, and component design. Drove rapid prototyping, (A/B) testing, and UX workshops, contributing to brand and product strategy across finance, healthcare, and SaaS domains. Engaged with cross-functional teams to translate insights into scalable UX solutions.
Onboarding Specialist / Design Lead at Health Care Innovate
September 1, 2019 - September 1, 2019
Onboarded doctors and medical staff, organized logistics for trainings, and created event content and app guides. Led the design team to evolve Clinivida, a doctor-to-doctor communications app; conducted user research, wireframes, rapid prototyping and A/B testing to refine the product; facilitated cross-disciplinary meetings and defined UX flows.
Founder at Parkaroo
January 1, 2013 - October 28, 2025
Founded and led a venture focused on product concepts, customer journeys, and digital design. Collaborated with designers and developers to drive brand identity, service design, and product development.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Healthcare, Financial Services, Software & Internet