I’m an experienced freelance and full-time content writer, editor, and strategist who creates content that captures attention and inspires action. My work expands your reach, drives traffic to your website, and increases your value to your clientele. I specialize in SEO-friendly long-form and web content, developmental and line editing, and editorial strategy. I also build content frameworks, lead content teams, manage style standards, and optimize performance through keyword research and on-page improvements.

Skylar Barsanti

I’m an experienced freelance and full-time content writer, editor, and strategist who creates content that captures attention and inspires action. My work expands your reach, drives traffic to your website, and increases your value to your clientele. I specialize in SEO-friendly long-form and web content, developmental and line editing, and editorial strategy. I also build content frameworks, lead content teams, manage style standards, and optimize performance through keyword research and on-page improvements.

Available to hire

I’m an experienced freelance and full-time content writer, editor, and strategist who creates content that captures attention and inspires action. My work expands your reach, drives traffic to your website, and increases your value to your clientele.

I specialize in SEO-friendly long-form and web content, developmental and line editing, and editorial strategy. I also build content frameworks, lead content teams, manage style standards, and optimize performance through keyword research and on-page improvements.

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Work Experience

Contract Content Editor at Kalkomey
January 1, 2026 - Present
Reviewed and edited AIO-optimized blog content for grammar, clarity, tone, and voice; accuracy and authenticity; brand consistency and formatting; and alignment with content briefs (keywords, structure, key points). Performed light SEO optimization (headers, readability, keyword usage). Provided clear, actionable editorial feedback; identified and escalated major content gaps or factual inaccuracies; and ensured consistency and quality across published blog content. Maintained timely turnaround for edits and revisions and reduced editorial workload for internal team members.
Freelance Web Content Writer at Fisk Brand and Copy
January 1, 2025 - Present
Revised website content for businesses and community leaders across industries. Wrote website content from the ground up to meet each client’s brand voice and objectives. Created brand messaging frameworks.
Freelance Web Manager & Content Writer at Circus Vision
January 1, 2024 - January 1, 2026
Wrote, edited, and optimized new and existing website content. Strategized and designed social media content and drafted customer marketing and subscriber emails. Maintained style sheets for consistent branding. Conducted local keyword research and optimized content accordingly. Co-managed a fundraising campaign via web and social media assets that generated $14,000 in donations in weeks.
Senior Content Editor at TechnologyAdvice
January 1, 2024 - January 1, 2026
Served as editor-in-chief to ensure each piece of content provides the best answer for small business readers. Acted as developmental editor across topics in the TechnologyAdvice family of brands, including SellingSignals, FitSmallBusiness, TheRestaurantHQ, and TechRepublic. Co-developed and co-authored a 3x weekly newsletter for 60,000 sales and marketing professionals, achieving an average 27% open rate and 1%+ click-through rate. Revived a dedicated sales and marketing website, increasing total sessions by 79.42%, engaged sessions by 46.55%, email sessions by 661.97%, and direct sessions by 79.66% QoQ. Edited 65 long-form, SEO-optimized articles in six months for clarity, accuracy, and expertise; performed final accuracy checks on 154 long-form articles in six months. Managed style standards and iterated SEO guidelines; hired, onboarded, trained, and managed US-based and international staff writers, freelancers, and editors.
Freelance Content Writer at Sprig Communications
January 1, 2024 - Present
Drafted long-form blogs focused on the value of nonprofit storytelling and content marketing. Drafted long-form blogs for SaaS clients in the healthcare sector. Created lead-generation assets such as in-depth checklists. Conducted preliminary SEO research and provided content consulting for Sprig’s new clients.
Marketing Content Manager at Webgility, Inc.
January 1, 2022 - January 1, 2024
Increased traffic to long-form informational content by 1,435% YoY by leading creation and publishing of relevant, original, high-quality digital content. Increased traffic to core transactional content by 229% YoY by executing an editorial plan aligned to in-house marketing objectives and audience segments. Increased organic LinkedIn impressions by 1,274% YoY by ensuring all content was on-brand and consistent in style, quality, and tone. Executed SEO initiatives including keyword research and on-page optimization to increase rankings and organic traffic. Led the content development team to create high-quality, engaging content across platforms. Practiced end-to-end content strategy by developing an editorial calendar, delivering content, and measuring content performance.
Senior Content Strategist at Kount (an Equifax company)
January 1, 2020 - January 1, 2022
Increased organic traffic and non-brand key phrases in positions 1-3 by 1,370%, 4-10 by 276%, and 11-20 by 231% through a sitewide content audit that earned a company Innovation Award. Earned over 168,000 impressions and 194 new leads with an average conversion rate of 42% through an ebook-driven lead generation campaign. Acquired 21 new leads through a gated paid ad campaign and increased site traffic via a top-of-funnel blog that ranked for 11 non-branded key phrases. Wrote, designed, and launched quarterly consumer surveys to support brand messaging and value propositions. Translated business goals into content initiatives leveraging a single asset in multiple formats while ensuring SEO-friendliness. Drafted original, compelling, highly researched long-form copy with an understanding of SEO and how it performs.
Content Editor at Intuit QuickBooks
January 1, 2018 - January 1, 2020
Web Content Editor at TSheets
January 1, 2016 - January 1, 2018
Marketing Copywriter, Copyeditor at The Newsletter Pro
January 1, 2014 - January 1, 2016

Education

Bachelor of Arts (English Literature, Journalism) at The College of Idaho
January 1, 2014 - August 15, 2026

Qualifications

HubSpot Academy - Content Marketing
January 1, 2023 - August 15, 2026
HubSpot Academy - CMS for Marketers
January 1, 2023 - August 15, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Software & Internet, Professional Services, Healthcare, Financial Services