I’m Shivani, a strategy and communications professional with a proven ability to build brands, craft compelling narratives, and drive engagement at scale. I bring together public policy thinking, social media instincts, and a sharp content strategy lens — spanning brand storytelling, digital communications, and UX — to create work that is as strategic as it is engaging. I have a track record of leading brand collaborations, designing content calendars, and optimizing campaigns through data-driven insights. My experience spans policy discussions, audience growth, and multi-platform storytelling, all geared toward meaningful social impact and measurable results.

I’m Shivani, a strategy and communications professional with a proven ability to build brands, craft compelling narratives, and drive engagement at scale. I bring together public policy thinking, social media instincts, and a sharp content strategy lens — spanning brand storytelling, digital communications, and UX — to create work that is as strategic as it is engaging. I have a track record of leading brand collaborations, designing content calendars, and optimizing campaigns through data-driven insights. My experience spans policy discussions, audience growth, and multi-platform storytelling, all geared toward meaningful social impact and measurable results.

Available to hire

I’m Shivani, a strategy and communications professional with a proven ability to build brands, craft compelling narratives, and drive engagement at scale. I bring together public policy thinking, social media instincts, and a sharp content strategy lens — spanning brand storytelling, digital communications, and UX — to create work that is as strategic as it is engaging.

I have a track record of leading brand collaborations, designing content calendars, and optimizing campaigns through data-driven insights. My experience spans policy discussions, audience growth, and multi-platform storytelling, all geared toward meaningful social impact and measurable results.

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Language

English
Fluent

Work Experience

UGC Creator | Brand Collaborations at Buzz Entertainment
September 1, 2025 - February 1, 2026
Led brand collaborations including Hyphen, Meesho, Giva, MyFitness, Paradyes; generated 1M+ impressions and 400K+ monthly reach; designed audience engagement strategies using platform analytics; developed content calendars and trend-based strategies; produced multiple viral video campaigns surpassing 1M+ views; optimized cost-efficiency with CPV ₹0.05 across paid and organic campaigns.
Social Media Strategist at Buzz Entertainment
September 1, 2025 - February 1, 2026
Created and executed social media strategies; analyzed platform analytics (Instagram Insights, X analytics); drove sustained audience growth through trend-led, platform-native content and data-driven optimization.
Intern - Digital Media & Corporate Communications at Cellular Operators Association of India (COAI)
March 1, 2026 - Present
Contributed to COAI’s AI Summit report by conducting research and synthesizing industry insights; supported digital communication strategy to amplify policy discussions and industry narratives; assisted in media outreach and content dissemination across platforms.

Education

BA (Hons) Geography; Minor in Political Science at Miranda House, University of Delhi
January 1, 2019 - January 1, 2022
PDM, Public Policy, Design & Management (Masters in Public Policy equiv.) at Harris School of Public Policy, University of Chicago
August 1, 2024 - August 1, 2025
Google UX Design Professional Certificate at Google / Online
January 11, 2030 - May 15, 2026

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - May 15, 2026
Certificate in Public Policy & International Development
January 11, 2030 - May 15, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services