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Hi, I’m Stephen Bayless, a creative and analytic content creator with over 10 years of experience turning complex technical and marketing concepts into accessible, engaging multimedia stories. I thrive on turning ideas into multimedia that educates and inspires communities. I blend video production, web technology fluency, and content strategy to educate, inspire, and grow communities. I’m passionate about translating developer-focused topics into human-centered storytelling that connects product innovation with audience understanding.…Hi, I’m Stephen Bayless, a creative and analytic content creator with over 10 years of experience turning complex technical and marketing concepts into accessible, engaging multimedia stories. I thrive on turning ideas into multimedia that educates and inspires communities. I blend video production, web technology fluency, and content strategy to educate, inspire, and grow communities. I’m passionate about translating developer-focused topics into human-centered storytelling that connects product innovation with audience understanding.

Stephen Bayless

Content Creator, Graphic Designer, Video Editor, +2

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Hi, I’m Stephen Bayless, a creative and analytic content creator with over 10 years of experience turning complex technical and marketing concepts into accessible, engaging multimedia stories. I thrive on turning ideas into multimedia that educates and inspires communities. I blend video production, web technology fluency, and content strategy to educate, inspire, and grow communities. I’m passionate about translating developer-focused topics into human-centered storytelling that connects product innovation with audience understanding.…Hi, I’m Stephen Bayless, a creative and analytic content creator with over 10 years of experience turning complex technical and marketing concepts into accessible, engaging multimedia stories. I thrive on turning ideas into multimedia that educates and inspires communities. I blend video production, web technology fluency, and content strategy to educate, inspire, and grow communities. I’m passionate about translating developer-focused topics into human-centered storytelling that connects product innovation with audience understanding.

Available to hire

Hi, I’m Stephen Bayless, a creative and analytic content creator with over 10 years of experience turning complex technical and marketing concepts into accessible, engaging multimedia stories. I thrive on turning ideas into multimedia that educates and inspires communities.

I blend video production, web technology fluency, and content strategy to educate, inspire, and grow communities. I’m passionate about translating developer-focused topics into human-centered storytelling that connects product innovation with audience understanding.

Skills

Adobe After Effects

Adobe Photoshop

DaVinci Resolve Studio

Web Design

Adobe Premiere Pro

Experience Level

Adobe After Effects

Expert

Adobe Photoshop

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Why Main Street

December 1, 2025 - Present

Led a comprehensive Shopify website optimization, reducing operating costs by over $140 per month through app consolidation and improved site performance. Managed Google Ads campaigns, lowering CPA by 6% and cutting ad spend by $2k while maintaining lead quality and ROI. Developed influencer and affiliate marketing initiatives driving over 60k new leads and generating an additional $46k in revenue through targeted outreach and partnerships. Spearheaded a social media advertising strategy on Facebook and Instagram, resulting in a 30% increase in sales and enhanced brand engagement. Designed and implemented a dynamic upsell feature at checkout, boosting average order value by 17% through personalized recommendations and tailored offers.

Graphic Designer at Dynamic Brands

November 1, 2016 - February 1, 2021

Led branding and design initiatives, contributing to brand overhaul and product launches. Streamlined product photography workflow by designing custom Photoshop templates, saving $1,100 annually and improving in-house editing. Created engaging motion graphics and video content for digital campaigns, enhancing customer engagement and storytelling. Played a pivotal role in rebranding and product launch execution to ensure cohesive brand identity and market positioning.

Content Creator at YouTube, Instagram

May 1, 2018 - Present

Grew a YouTube channel to over 4k subscribers and accumulated more than 540k views by focusing on engaging, high-quality content within the gaming and hobby niche. Expanded Instagram to over 1,200 followers with 300k Reels views, leveraging platform algorithms to grow brand presence. Achieved #1 ranking on Google Search within a competitive niche without paid search investment, demonstrating expertise in organic SEO and content marketing strategies.

Footwear Sales Lead at Dick's Sporting Goods

September 1, 2011 - November 1, 2016

Supervised and trained a team of 12 sales associates, ensuring high-level customer service and product knowledge. Developed and implemented a loss prevention training program, reducing fraud through efficient staff training and the creation of operational guides. Led sales initiatives such as the Nike + GameOn World campaign, driving customer engagement through in-store promotions and product demonstrations.

Assistant Editor at Blackbird Online Literary Journal

August 1, 2010 - November 1, 2011

Led the editorial process for contributor photos and art submissions, ensuring high-quality visuals by optimizing images for web use and maintaining house style. Trained and supervised a team of associate photo editors, oversaw the editorial workflow, and managed content publication to the website via FTP, ensuring timely and accurate content delivery.

Marketing Manager at Links Choice

February 1, 2021 - Present

Led a comprehensive Shopify site optimization project, reducing operating costs by over $140/month through app consolidation and improving site performance. Managed Google Ads campaigns, lowering CPA and reducing ad spend while maintaining lead quality and ROI.

Content Creator at YouTube & Instagram

May 1, 2018 - Present

Grew a YouTube channel to over 4k subscribers and 540k total views by delivering engaging, high-quality content in gaming and hobby niches. Expanded Instagram to over 1,200 followers with viral Reels, leveraging platform algorithms to grow brand presence. Achieved top Google search ranking in a competitive niche via organic SEO and content marketing.