LYNN WALKER

Partnered with executive leaders across Commercial Banking, Corporate Banking, Treasury Payments, Healthcare, Product, Sales, Finance, Risk, Compliance, and Communications to strengthen an enterprise view of the brand and align marketing strategy to measurable business outcomes. Led enterprise healthcare strategy with a $2M marketing investment contributing to 45% pipeline growth and enterprise client wins. Developed enterprise KPI frameworks and executive reporting to improve visibility into marketing performance. Built integrated go-to-market approaches connecting brand, customer experience, thought leadership, demand generation, and sales enablement. Guided marketing integration during the Union Bank acquisition by aligning messaging, communications, customer engagement, and growth initiatives across organizations.

Unified global marketing strategy, analytics, and demand generation across 21 countries to improve growth, measurement, and executive visibility. Owned demand generation across paid search, display, programmatic, SEO, and field marketing, partnering with Sales on pipeline and revenue goals. Increased organic search traffic by 53% through a content/SEO infrastructure and improved website conversion performance through a multi-country transformation. Implemented AI and automation to achieve a 45% marketing performance improvement and faster iteration. Managed a $2.5M global budget and an agency ecosystem with outcome-based accountability tied to pipeline contribution.

Built marketing foundation to help an education technology company scale into a global SaaS growth story serving customers in more than 100 countries. Single-handedly ran the marketing function for the first 18 months, establishing category positioning, content infrastructure, CRM adoption, and demand programs from zero. Designed and launched a free summer reading program as a structured trial model, converting 45% of participating schools to paid adoption and enabling several to expand to district-wide implementation. Scaled ARR from $0 to $30M across 100 countries using disciplined content-led demand strategy and global GTM execution. Led marketing through acquisition to maintain brand and pipeline momentum and build team capability.