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I’ve always believed the strongest marketing strategies begin with understanding the business. For over 20 years, I’ve partnered with leaders across sales, product, finance, operations, communications, technology, and executive leadership to align people and priorities to measurable business outcomes. As a hands-on fractional marketing leader, I bring together diverse business lines to create a unified view of the customer, the brand, and the business. I earn trust by listening first, learning quickly, and connecting ideas across functions—moving organizations from fragmented initiatives to enterprise alignment where business strategy, customer insight, communications, marketing, and data work together.…I’ve always believed the strongest marketing strategies begin with understanding the business. For over 20 years, I’ve partnered with leaders across sales, product, finance, operations, communications, technology, and executive leadership to align people and priorities to measurable business outcomes. As a hands-on fractional marketing leader, I bring together diverse business lines to create a unified view of the customer, the brand, and the business. I earn trust by listening first, learning quickly, and connecting ideas across functions—moving organizations from fragmented initiatives to enterprise alignment where business strategy, customer insight, communications, marketing, and data work together.

LYNN WALKER

Fractional CMO, Marketing Consultant, Brand Strategist, +2

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I’ve always believed the strongest marketing strategies begin with understanding the business. For over 20 years, I’ve partnered with leaders across sales, product, finance, operations, communications, technology, and executive leadership to align people and priorities to measurable business outcomes. As a hands-on fractional marketing leader, I bring together diverse business lines to create a unified view of the customer, the brand, and the business. I earn trust by listening first, learning quickly, and connecting ideas across functions—moving organizations from fragmented initiatives to enterprise alignment where business strategy, customer insight, communications, marketing, and data work together.…I’ve always believed the strongest marketing strategies begin with understanding the business. For over 20 years, I’ve partnered with leaders across sales, product, finance, operations, communications, technology, and executive leadership to align people and priorities to measurable business outcomes. As a hands-on fractional marketing leader, I bring together diverse business lines to create a unified view of the customer, the brand, and the business. I earn trust by listening first, learning quickly, and connecting ideas across functions—moving organizations from fragmented initiatives to enterprise alignment where business strategy, customer insight, communications, marketing, and data work together.

Available to hire

I’ve always believed the strongest marketing strategies begin with understanding the business. For over 20 years, I’ve partnered with leaders across sales, product, finance, operations, communications, technology, and executive leadership to align people and priorities to measurable business outcomes.

As a hands-on fractional marketing leader, I bring together diverse business lines to create a unified view of the customer, the brand, and the business. I earn trust by listening first, learning quickly, and connecting ideas across functions—moving organizations from fragmented initiatives to enterprise alignment where business strategy, customer insight, communications, marketing, and data work together.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

VP, Marketing & Communications at U.S. Bank

May 1, 2021 - October 1, 2025

Partnered with executive leaders across Commercial Banking, Corporate Banking, Treasury Payments, Healthcare, Product, Sales, Finance, Risk, Compliance, and Communications to strengthen an enterprise view of the brand and align marketing strategy to measurable business outcomes. Led enterprise healthcare strategy with a $2M marketing investment contributing to 45% pipeline growth and enterprise client wins. Developed enterprise KPI frameworks and executive reporting to improve visibility into marketing performance. Built integrated go-to-market approaches connecting brand, customer experience, thought leadership, demand generation, and sales enablement. Guided marketing integration during the Union Bank acquisition by aligning messaging, communications, customer engagement, and growth initiatives across organizations.

VP, Global Marketing at Ontrack, KLDiscovery

October 1, 2018 - February 1, 2021

Unified global marketing strategy, analytics, and demand generation across 21 countries to improve growth, measurement, and executive visibility. Owned demand generation across paid search, display, programmatic, SEO, and field marketing, partnering with Sales on pipeline and revenue goals. Increased organic search traffic by 53% through a content/SEO infrastructure and improved website conversion performance through a multi-country transformation. Implemented AI and automation to achieve a 45% marketing performance improvement and faster iteration. Managed a $2.5M global budget and an agency ecosystem with outcome-based accountability tied to pipeline contribution.

Director of Marketing at myON EdTech SaaS

May 1, 2010 - October 1, 2018

Built marketing foundation to help an education technology company scale into a global SaaS growth story serving customers in more than 100 countries. Single-handedly ran the marketing function for the first 18 months, establishing category positioning, content infrastructure, CRM adoption, and demand programs from zero. Designed and launched a free summer reading program as a structured trial model, converting 45% of participating schools to paid adoption and enabling several to expand to district-wide implementation. Scaled ARR from $0 to $30M across 100 countries using disciplined content-led demand strategy and global GTM execution. Led marketing through acquisition to maintain brand and pipeline momentum and build team capability.