Hi, I’m Dan Schmidt, a Creative Designer with a passion for storytelling through visuals. I’ve spent over a decade shaping brand experiences for family entertainment and hospitality brands like Great Wolf Resorts, Disney, Ripley’s, Six Flags, and more, blending print, digital, signage, and environmental graphics to create immersive guest journeys. I love collaborating with multidisciplinary teams, mentoring designers, and turning concepts into polished campaigns.

Dan Schmidt

Hi, I’m Dan Schmidt, a Creative Designer with a passion for storytelling through visuals. I’ve spent over a decade shaping brand experiences for family entertainment and hospitality brands like Great Wolf Resorts, Disney, Ripley’s, Six Flags, and more, blending print, digital, signage, and environmental graphics to create immersive guest journeys. I love collaborating with multidisciplinary teams, mentoring designers, and turning concepts into polished campaigns.

Available to hire

Hi, I’m Dan Schmidt, a Creative Designer with a passion for storytelling through visuals. I’ve spent over a decade shaping brand experiences for family entertainment and hospitality brands like Great Wolf Resorts, Disney, Ripley’s, Six Flags, and more, blending print, digital, signage, and environmental graphics to create immersive guest journeys.

I love collaborating with multidisciplinary teams, mentoring designers, and turning concepts into polished campaigns.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at The Villages
January 1, 2023 - January 1, 2025
Senior Graphic Designer responsible for collaborating with designers, Creative Directors, and Account Managers to define assets, information, and copy for finished pieces; provided direction and mentoring to intermediate and junior designers; led projects when warranted and supported Marketing initiatives through cross-functional tasks.
Senior Graphic Designer at Six Flags Entertainment
January 1, 2021 - January 1, 2023
Led art direction, brand consistency, and standards for all marketing materials; managed revisions, approvals, and information accuracy to ensure on-brand communications.
Senior Graphic Designer at Disney Parks Live Entertainment
January 1, 2020 - January 1, 2021
Ensured design intent in the development of themed environments through leadership and collaboration with Art Directors, Show Directors, Technical Directors, Technical Designers, Producers, WDI and marketing partners.
Designer, Design & Development at Ripley Entertainment
January 1, 2019 - January 1, 2020
Executed in-house design and production of corporate and property signage, environmental graphics, digital and operational items; developed new and creative ideas for show graphics, photo ops, exhibit displays, and interactives.
Director of Creative Services at Great Wolf Resorts
January 1, 2008 - January 1, 2012
Managed in-house team of production artists, graphic and web designers; led creative conceptualizing and review for online advertising, website development, and print design; partnered with marketing to develop Great Wolf Kids brand and led talent photography initiatives including art direction and on-site shoots.
Design Director at Great Wolf Resorts
January 1, 2012 - January 1, 2018
Guided the overall visual appearance of the Great Wolf Resorts brand; ideated and executed environmental and dimensional design through theming and architecture; led creative direction for internal brands, themed suites and attractions, and resort programs including Snowland, Howl-O-Ween, and Storytime.

Education

Bachelor of Arts in Communications at Illinois College
January 11, 2030 - April 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality