Creative Director & Brand Manager at Blake’s Family of Companies (Blake Farms, Blake’s Hard Cider, Blake’s Beverage Company)

Led creative direction and brand strategy across a multi-brand CPG beverage portfolio. Owned end-to-end packaging development for 30+ SKUs annually, from concept through print production and final approval. Directed go-to-market creative for product launches and seasonal campaigns to support retail sell-in and digital consumer engagement. Developed and implemented brand guidelines and visual systems, managed external agencies, budgets, and timelines, art directed product photography and campaign shoots, and created high-performing email and trade/sales assets for national distribution. Partnered cross-functionally with marketing, product, sales, and operations to execute integrated brand strategies in fast-paced retail timelines, including competitive analysis and performance tracking to guide optimization. Mentored and supported the growth of five designers.

Store Graphic Designer at Whole Foods Market

Designed and produced large-scale in-store signage systems for high-volume retail environments, maintaining brand consistency across store-wide visual merchandising. Supported new store openings (MI & IN), delivering all signage under tight deadlines. Planned and executed handcrafted visual displays aligned with corporate marketing initiatives, utilizing sculpture, upcycling, graphic design, and illustration skills.