Samiha El Hinnawi

I’m a multidisciplinary Brand & Content Designer with 12+ years of experience across branding, social media content, photography and digital content creation. I specialise in developing visual identities, short-form content and modern digital branding for hospitality, lifestyle, technology and contemporary brands.

My work combines branding strategy, visual storytelling and contemporary digital aesthetics to create engaging, commercially aligned and culturally relevant content across multiple platforms. I’m particularly drawn to minimalist design, modern visual culture and digital-first brand experiences that balance creativity, innovation and strong audience connection. Passionate about AI-assisted creative workflows, I use artificial intelligence as a collaborative creative tool to enhance ideation, efficiency and content production while keeping storytelling, emotional impact and strategic thinking at the centre of the creative process.