I’m a Milan-based marketing and social media professional with a track record of helping brands through creative development and integrated digital campaigns. Looking also for clients in Switzerland and remotely. I’m specialized in digital communications strategy, content production, and social media activationz. I enjoy designing strategies that blend creativity with measurable results and collaborating with talents and agencies to bring bold ideas to life. I started my career at Havas Milano and Sky Italia, coordinating project management and external agency relations. Over the years I’ve worked with global and Italian brands, crafting authentic narratives and coordinating cross-functional teams to deliver compelling campaigns across social and digital touchpoints.

Smeralda Cama

I’m a Milan-based marketing and social media professional with a track record of helping brands through creative development and integrated digital campaigns. Looking also for clients in Switzerland and remotely. I’m specialized in digital communications strategy, content production, and social media activationz. I enjoy designing strategies that blend creativity with measurable results and collaborating with talents and agencies to bring bold ideas to life. I started my career at Havas Milano and Sky Italia, coordinating project management and external agency relations. Over the years I’ve worked with global and Italian brands, crafting authentic narratives and coordinating cross-functional teams to deliver compelling campaigns across social and digital touchpoints.

Available to hire

I’m a Milan-based marketing and social media professional with a track record of helping brands through creative development and integrated digital campaigns. Looking also for clients in Switzerland and remotely.
I’m specialized in digital communications strategy, content production, and social media activationz. I enjoy designing strategies that blend creativity with measurable results and collaborating with talents and agencies to bring bold ideas to life.

I started my career at Havas Milano and Sky Italia, coordinating project management and external agency relations. Over the years I’ve worked with global and Italian brands, crafting authentic narratives and coordinating cross-functional teams to deliver compelling campaigns across social and digital touchpoints.

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Language

Italian
Fluent
English
Advanced

Work Experience

Junior Project Manager at Havas Milano
July 1, 2017 - March 31, 2018
Coordinated online communications activities; managed client Mondelez (Oro Saiwa, Fonzie’s) and liaised with external agencies and internal teams.
Digital Communication & Marketing Specialist at Sky Italia
November 1, 2018 - May 1, 2019
Supervised and coordinated creative development, production and delivery of online communications through external agencies in coordination with internal structures.
Digital Copywriter at Leo Burnett Milano
May 1, 2020 - March 31, 2021
Copywriting activities; definition of the strategic and creative concepts for social and digital activation campaigns; content production in collaboration with the art director. Clients: FCA, Mondelēz, DiaSorin, Reale Mutua.
Digital Copywriter at Wunderman Thompson Milano
May 1, 2020 - March 31, 2021
Copywriting activities; definition of the strategic and creative concepts for social and digital activation campaigns; content production in collaboration with the art director. Clients: Wind, Whirlpool EMEA.
Senior Social Media Manager at Veralab (Freelance)
June 1, 2023 - January 1, 2026
Ideation and development of BTL communication campaigns; definition and implementation of integrated social media strategies (Meta, TikTok, LinkedIn, YouTube, X) for Italy and Spain; management of agencies and external suppliers; organization of photo and video shoots; collaboration with talents and UGC creators; advanced analysis and social listening with monthly reporting.
Marketing & Social Media Manager (Freelance) at Freelance
June 1, 2023 - January 1, 2026
Definition and implementation of digital marketing strategy; launch plans for new products and brands; management of communication activities and campaign monitoring.

Education

Laurea in Lettere Moderne at Università degli Studi di Bologna
January 1, 2010 - January 1, 2015
Master in Marketing e Comunicazione at Università Commerciale Luigi Bocconi
January 1, 2016 - January 1, 2017

Qualifications

Master in Content Strategy
May 1, 2023 - July 31, 2023

Industry Experience

Media & Entertainment