Hi, I’m Stephanie Russell—a multifaceted digital storyteller weaving strategy, creativity, and care into every post. As a Social Media Manager and Content Creator, I help wellness and lifestyle brands grow engaged communities with short-form video, compelling captions, and audience-centered storytelling. I’m also a licensed mental health therapist and health coach, bringing a behavior-change mindset and empathetic communication to every project. My background spans national media, wellness coaching, and data-informed content planning. I pair strategy with hands-on production—filming, editing, and optimizing content for TikTok and Instagram—while keeping mental health awareness at the core of my digital health experiences. I collaborate across brand partnerships, drive engagement, and translate analytics into strategy that resonates with diverse communities.

Stephanie Russell

Hi, I’m Stephanie Russell—a multifaceted digital storyteller weaving strategy, creativity, and care into every post. As a Social Media Manager and Content Creator, I help wellness and lifestyle brands grow engaged communities with short-form video, compelling captions, and audience-centered storytelling. I’m also a licensed mental health therapist and health coach, bringing a behavior-change mindset and empathetic communication to every project. My background spans national media, wellness coaching, and data-informed content planning. I pair strategy with hands-on production—filming, editing, and optimizing content for TikTok and Instagram—while keeping mental health awareness at the core of my digital health experiences. I collaborate across brand partnerships, drive engagement, and translate analytics into strategy that resonates with diverse communities.

Available to hire

Hi, I’m Stephanie Russell—a multifaceted digital storyteller weaving strategy, creativity, and care into every post. As a Social Media Manager and Content Creator, I help wellness and lifestyle brands grow engaged communities with short-form video, compelling captions, and audience-centered storytelling. I’m also a licensed mental health therapist and health coach, bringing a behavior-change mindset and empathetic communication to every project.

My background spans national media, wellness coaching, and data-informed content planning. I pair strategy with hands-on production—filming, editing, and optimizing content for TikTok and Instagram—while keeping mental health awareness at the core of my digital health experiences. I collaborate across brand partnerships, drive engagement, and translate analytics into strategy that resonates with diverse communities.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Content Creator & Social Media Specialist at Freelance
May 1, 2025 - Present
Produce and edit short-form video content for TikTok and Instagram Reels aligned with trends and brand goals; Manage daily community engagement through comments, DMs, and audience interaction; Collaborate with wellness, lifestyle, and pet brands through TikTok Shop and direct partnerships; Write captions, hooks, and calls-to-action supporting engagement and conversions; Review performance metrics (views, engagement, watch time) to refine content strategy.
PHP Therapist (formerly EAP Therapist) at Texas Health Resources
December 1, 2024 - November 1, 2025
Delivered group and individual therapy in high-volume clinical environments; Supported clients navigating mental health challenges with evidence-based interventions; Communicated complex mental health concepts clearly and compassionately; Maintained professional documentation and communication standards.
Content Creator & Social Media Specialist Freelance at Freelance
May 1, 2025 - Present
Produce and edit short-form video content for TikTok and Instagram Reels aligned with trends and brand goals; Manage daily community engagement through comments, DMs, and audience interaction; Collaborate with wellness, lifestyle, and pet brands through TikTok Shop and direct partnerships; Write captions, hooks, and calls-to-action supporting engagement and conversions; Review performance metrics (views, engagement, watch time) to refine content strategy.

Education

Bachelor of Science at Texas State University
August 10, 1998 - May 12, 2003
BS major in family & consumer sciences with business administration minor
Master of Science at University of Texas at Arlington
August 2, 2010 - June 11, 2012
MS in Social Work

Qualifications

Licensed Therapist
January 11, 2030 - April 9, 2026
Health Coach Certification
January 11, 2030 - April 9, 2026

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Software & Internet
    paper Real Dog Mom Story: Feeding Challenges & Solutions for Flat-faced Breeds

    This video demonstrates how I create authentic, emotionally engaging content by sharing real experiences as a dog mom navigating feeding challenges with my Frenchie. My content focuses on relatable storytelling, practical solutions, and building trust with my audience.

    #ugc #dogcontent #petcontent #dogmom #storytelling #relatablecontent #lifestylecontent #shortformvideo

    paper Side Sleeper Pillow Test (Night 1 Results)

    Relatable UGC centered around side sleeper struggles, featuring hands-on testing and next day voiceover review to create authenticity, engagement, and trust.

    paper Beauty UGC I Hair Product Demo and Review

    This video features voiceover style demonstrating use of product and natural storytelling.

    paper Lifestyle / Couple UGC

    Relatable, personality-driven UGC featuring product integration in a natural lifestyle setting. This video leverages humor, couples dynamics, and authentic reactions to build trust and engagement while highlighting product benefits.

    paper UCG Creator Product Demo & Review

    This video demonstrates quality lighting with honest reaction.

    paper Pet Product UGC I Dog mom lifestyle

    Dog mom lifestyle product recommendation.

    paper Tech / Creator Tools UGC

    Conversion-focused UGC demonstrating creator tools through real-life comparison and problem-solution storytelling. This video highlights lighting transformation, positioning the product as an essential upgrade for content quality.

    paper Lifestyle / Personal Brand Content + Product Integration

    Emotional lifestyle content with soft product integration.

    paper Trend-Based / Viral UGC

    POV-style viral UGC with transformation and product demo.

    paper UGC Testimonial I Educational Wellness Content + Product Integration

    Emotional, authority-led UGC combining wellness coaching insights with product storytelling.

    paper UGC Beauty Demo I Soft Glam + Application Shots

    Relatable GRWM-style content blending beauty routine and lifestyle storytelling.

    #GRWM
    #UGCcreator
    #Beautyroutine
    #lifestyleUGC
    #RelatableContent

    paper UGC Skincare I Step-by-Step Demo + Results Focus

    Step-by-Step skincare routine designed for engagement and conversion.