Sharae Hines

Lead global CMF strategy across complex, multi-million-dollar portfolios, aligning innovation with commercialization milestones and cost targets. Manage and mentor four developers while implementing scalable SOPs and approval systems that improve speed and clarity. Oversee advanced finishes and global factory execution across Asia and North America to ensure production readiness.

Directed seasonal CMF calendars across hard and soft goods categories, ensuring GTM alignment and commercialization readiness. Spearheaded material and coating innovation while balancing design intent with manufacturability and margin goals. Strengthened global vendor communication and reduced development iterations through structured review processes.

Managed end-to-end color, print, and finish execution from concept through bulk production. Maintained lab dip standards and testing protocols to ensure regulatory compliance and color accuracy across factories. Partnered cross-functionally to balance aesthetic vision with cost, feasibility, and supply chain constraints.