Senior visual designer specializing in brand identity and branding, combining creative vision with technical rigor to build strong visual identities and optimize WordPress websites. Results-driven, I turn client needs into high-impact design solutions, backed by digital marketing expertise to maximize brand reach.…

Khouloud Ben Smida

Senior visual designer specializing in brand identity and branding, combining creative vision with technical rigor to build strong visual identities and optimize WordPress websites. Results-driven, I turn client needs into high-impact design solutions, backed by digital marketing expertise to maximize brand reach.…

Available to hire

Senior visual designer specializing in brand identity and branding, combining creative vision with technical rigor to build strong visual identities and optimize WordPress websites. Results-driven, I turn client needs into high-impact design solutions, backed by digital marketing expertise to maximize brand reach.

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Language

Arabic
Fluent
English
Advanced
French
Fluent

Work Experience

Branding & Web Specialist at Fedia Fashion
January 1, 2024 - January 1, 2026
Led brand identity and web design initiatives for a fashion-sector client, aligning visual output with brand strategy. Managed creative direction and delivery across identity and web presence, with emphasis on coherent brand visuals and optimized online experience using WordPress.
Telemarketing Operator at Eracall
January 1, 2021 - January 1, 2021
Developed client communication and customer-facing skills in a fast-paced remote support environment, supporting customer interactions and responses.
Graphic Designer at La Plume Graphique
January 1, 2021 - January 1, 2023
Designed visual identities, print collateral, and marketing materials for a range of clients. Delivered advertising and brand-related assets while supporting campaign needs through consistent typography, layout, and image quality.
Graphic Designer / Screen-Printing Development Lead at Sartex
January 1, 2019 - January 1, 2019
Designed graphic assets and led screen-printing (serigraphy) development processes. Coordinated creation-to-production workflow to ensure print-ready designs and consistent output.
Final-Year Project Intern at Sublitunis
February 1, 2018 - April 1, 2018
Thesis project: "Futuristic Reflections" — created a community-driven design concept for a sportswear collection.
Final-Year Project Intern at Sartex
January 1, 2018 - January 1, 2018
Final-year project based on a floral design concept; created a double-reading fashion collection.
Technical Intern at Star Sérigraphie Plus
January 1, 2017 - January 1, 2017
Hands-on training in screen-printing techniques and production processes.
Factory Intern at SMACHTE / Nouveau Monde de Confection
January 1, 2016 - January 1, 2017
Early hands-on experience in garment production processes.

Education

Professional Master's in Textile Creation at Higher Institute of Fashion Professions, Monastir
January 1, 2019 - January 1, 2021
Applied Bachelor's Degree in Textile Design at Higher Institute of Fashion Professions, Monastir
January 1, 2015 - January 1, 2018

Qualifications

Baccalauréat, Experimental Sciences
January 1, 2014 - January 1, 2015

Industry Experience

Manufacturing, Media & Entertainment, Retail, Travel & Hospitality
    Aura Riviera | Luxury Hotel & Spa Branding

    Aura Riviera est un concept d’hôtel de luxe et spa situé au cœur de la Méditerranée. Ce projet de branding a été conçu pour incarner l’équilibre parfait entre sérénité, élégance intemporelle et confort haut de gamme. L’identité visuelle puise son inspiration dans les nuances du sable fin, la profondeur des eaux marines et la chaleur d’un soleil méditerranéen. Chaque élément, du logo typographique à l’aménagement des espaces, a été pensé pour offrir une expérience immersive et raffinée aux familles et aux voyageurs en quête de quiétude