Hey there, I am Smit, a Senior Graphic Designer & Creative Director with a decade-plus worth of experience working with various companies to establish their premium branding, design and conversion-driven web designs in the UK region. I am running Dezinebox – my own creative studio, having an MA distinction in Graphic Design from UCA. I specialize in brand identity, web designs, marketing and social media creatives – but have a special liking for designing projects with minimalist and luxurious styles.
In the last couple of years, I’ve been associated with several dental clinics, recruitment agencies, law firms, and businesses in the UK region, designing all sorts of marketing materials and social media content, as well as complete web designs that generate sales conversions for them. Feel free to connect me regarding any design task you have in mind at hand.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
View Project: https://www.twine.net/signin
Gedling Dental, a well-established private practice in Nottingham, partnered with Dezinebox for a complete brand transformation — covering visual identity, digital presence, and all print touchpoints. As the practice modernised its services and facilities, the goal was to create a cohesive, premium brand experience that reflects the high standard of care patients receive.
Our approach was holistic and research-driven. We explored the practice’s values, patient demographics, and competitive landscape to deliver a fully integrated solution across branding, website design, print, photography, and social media.
Brand Identity & Logo
We reimagined Gedling Dental’s brand from the ground up, developing a refined colour palette, modern typography, and a clean design system that conveys trust, professionalism, and warmth. The redesigned logo features clean lines and balanced proportions, creating a contemporary, patient-focused identity that feels both approachable and premium.
Website Design & Development
A fully responsive, SEO-optimised website was created as the digital hub of the practice. Built with user experience at its core, the site features intuitive navigation, clear service pages, and a streamlined appointment booking system. High-quality imagery from a bespoke photoshoot enhances authenticity and helps patients connect with the practice before visiting.
Print & Marketing Collateral
To ensure consistency across all touchpoints, we designed a complete suite of print materials, including brochures, marketing mailers, promotional flyers, and stationery such as business cards, letterheads, and appointment cards — all aligned with the new brand identity.
The Result
The transformation elevated Gedling Dental’s presence within the Nottingham market. The new website significantly improved patient enquiries and bookings, while the cohesive branding strengthened trust and recognition. Social media engagement increased steadily, boosting awareness across Carlton and surrounding areas. Overall, the refreshed identity successfully reflects the practice’s modern approach and long-standing commitment to high-quality care.
Hire a Graphic Designer
We have the best graphic designer experts on Twine. Hire a graphic designer in Loughborough today.