Owner and Principal at 1821

Principal-led presentation design and brand identity studio for companies from first pitch to IPO. My body of work includes investor pitch decks, conference presentations, CPG packaging, NFP fundraising campaigns, websites and digital systems, and brand identity systems. Biotech, AI and Life Sciences are the studio’s primary verticals, with clients including Amgen, Gilead, Lilly, and dozens of emerging biotechs. Passionate about emerging technologies, I have also worked across mining, B2B SaaS, food and grocery, cybersecurity, management consulting, real estate, cannabis and psychedelics, mental health, legal, tech, international development, consumer hardware, and aviation, including keynote direction for Delta’s CES 2020 main stage. Developed a custom presentation analysis tool that examines new client pitch decks and scores them based on design principles.

Partner and Creative Director at Torera Inc.

Led creative strategy across 13 monthly retainer and project-based clients on presentation design, brand strategy, identity design, websites, pitch decks, roadshow documents, and annual reports. Led brand strategy and communications for a biotech client through their IPO and first year in public markets. Planned and executed Investor Luncheons for biotech, mining, and industrial manufacturing markets. Built investor relations infrastructure including a curated database of over 4,000 investors and fund managers, plus regular news blasts, press releases, and investor updates. Regular C-level engagement on global corporate marketing strategies.

Marketing Director at Marquest Asset Management Inc.

Oversaw integrated sales and marketing campaigns generating over $53M in gross sales of Mutual Fund and Flow-Through investments. Responsible for creative direction, design and copy for our portfolio, including sales presentations for portfolio managers and roadshows. Managed planning and execution of annual sales retreat, company-wide events, and external sales meetings. Developed digital strategy across SEO, PPC, and display, growing website traffic by 50+ percent. Worked with the Chief Compliance Officer to ensure all marketing materials met OSC, NI-101, and securities law requirements.

Art Director at cbm Canada

cbm was the largest NGO provider of services to persons with disabilities worldwide. Responsible for the art direction and design of all fundraising initiatives within cbm Canada, helping to meet fundraising targets of over $29M annually. Oversaw and developed creative for over 144 pieces per year, including acquisition and cultivation direct mail, advertisements, internal collateral, annual reports, major donor packages, and child sponsorship campaigns. Art directed front-end website design, UX design for interactive pieces, broadcast and digital ads, and redesign of interior office space. Supervised production artists, designers, developers, freelance staff, and worked with printers and suppliers. Traveled overseas to our field projects as a photojournalist for resource materials. Provided art direction for integrated, large-scale products and brands within the organization. Ensured all materials met AODA standards.

Creative Director at Pride Toronto

Brand strategy, identity, and event marketing content for the 2008 Pride Festival, an event drawing over one million attendees and the largest Pride festival attendance in North America. Strategic planning for the 2009 festival campaign included managing the production budget, sourced vendors, attending press and budget approvals, designing everything, and reporting to the executive director and board on a quarterly basis. Pride Toronto was awarded Top Choice Award for Top Event of the Year. I was awarded the Volunteer Award for Outstanding Dedication.