I’m a marketing professional with a post-baccalaureate diploma in Digital Marketing and over four years of experience driving brand strategies. I specialize in turning complex visions into high-performing social media campaigns and optimized digital funnels. I’m adept at leveraging data analytics and storytelling to boost conversions and streamline marketing operations. I’m collaborative, curious, and results-driven, passionate about crafting engaging narratives for brands and measuring impact to guide strategy. I enjoy working across creative and strategic disciplines to deliver measurable outcomes and elevate brand presence.

Rayanne Pimenta

I’m a marketing professional with a post-baccalaureate diploma in Digital Marketing and over four years of experience driving brand strategies. I specialize in turning complex visions into high-performing social media campaigns and optimized digital funnels. I’m adept at leveraging data analytics and storytelling to boost conversions and streamline marketing operations. I’m collaborative, curious, and results-driven, passionate about crafting engaging narratives for brands and measuring impact to guide strategy. I enjoy working across creative and strategic disciplines to deliver measurable outcomes and elevate brand presence.

Available to hire

I’m a marketing professional with a post-baccalaureate diploma in Digital Marketing and over four years of experience driving brand strategies. I specialize in turning complex visions into high-performing social media campaigns and optimized digital funnels. I’m adept at leveraging data analytics and storytelling to boost conversions and streamline marketing operations.

I’m collaborative, curious, and results-driven, passionate about crafting engaging narratives for brands and measuring impact to guide strategy. I enjoy working across creative and strategic disciplines to deliver measurable outcomes and elevate brand presence.

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Language

English
Fluent
Portuguese
Advanced

Work Experience

Social Media Marketing Manager at Brigadeiramos - Brazil
September 30, 2021 - April 30, 2024
Developed and executed digital marketing strategies across platforms; created landing pages and blog content; designed logos and print materials. Produced and posted content on social channels, performed keyword research and SEO optimization, and managed paid campaigns (Meta Ads, Google Ads). Monitored analytics to optimize performance and nurtured email lists, newsletters, and retargeting efforts.
Marketing & Executive Assistant at Kanizsa Florals
March 1, 2025 - Present
Directed the visual overhaul of all digital assets, oversaw styling and lighting for high-end content shoots, and ensured the brand aesthetic aligned with luxury standards. Coordinated content production and contributed to elevated brand storytelling, which supported partnerships and influencer collaborations.
Marketing Specialist at Kinder Books
July 1, 2024 - January 1, 2025
Launched a comprehensive SEO and paid advertising strategy, including optimized landing pages and blog content. Implemented measurable improvements in organic traffic and lead generation, contributing to overall growth in revenue and brand visibility.

Education

Post-Baccalaureate Diploma in Digital Marketing at Douglas College
January 1, 2023 - January 1, 2025
Bachelor of Laws (LLB) at Universidade Federal do Amazonas - Brazil
January 1, 2012 - January 1, 2017

Qualifications

Fundamentals of Digital Marketing
January 11, 2030 - February 17, 2026
SEO Course
January 11, 2030 - February 17, 2026
Social Media Marketing Course
January 11, 2030 - February 17, 2026
Content Marketing Course
January 11, 2030 - February 17, 2026
Fundamentals of Digital Marketing
January 11, 2030 - February 17, 2026
Social Media Marketing Course
January 11, 2030 - February 17, 2026
Content Marketing Course
January 11, 2030 - February 17, 2026
Google Fundamentals of Digital Marketing
January 1, 2024 - March 1, 2026
Google Ads Creative Certification
January 1, 2023 - March 1, 2026
SEMrush Certification: SEO, Social Media Marketing, and Content Marketing
January 1, 2024 - March 1, 2026
HubSpot Academy: Inbound Certification
January 1, 2024 - March 1, 2026
HubSpot Academy: Inbound Marketing Optimization Certification
January 1, 2024 - March 1, 2026

Industry Experience

Healthcare, Media & Entertainment, Education, Professional Services, Software & Internet