Sonia

Led end-to-end product data migration, coordinating the transition across CMS platforms and ensuring seamless data flow between Shopify, SAP/CEGID, PIM, and DAM to enhance data reliability and operational efficiency for commerce and CRM teams. Owned the implementation of a customer data lake, establishing data quality, governance, and consistency across ecommerce and CRM channels to enable advanced insights and activation use cases. Directed a large-scale supply chain transformation, defining inbound/outbound logistics flows, backlog structure, and testing to safeguard business continuity. Designed and deployed automated dashboards (Power BI and Looker) for real-time KPI monitoring and decision making.

Delivered real-time performance dashboards for digital campaigns and Fashion Weeks using social listening and visualization tools; partnered with marketing teams to translate insights into actionable recommendations shaping storytelling and creative direction.

Defined and launched the brand’s first retention product, defining segmentation, reward mechanics and campaign automation; increased returning customer revenue by +€2M. Designed segmentation and automations to scale personalized engagement across channels. Collaborated with developers and analysts to translate insights into testable hypotheses and customer-journey improvements.