Digital marketing professional with leadership experience overseeing strategy, operations, and client delivery for a full-service agency. I specialize in campaign coordination, social media strategy, creator management, and operational optimization to ensure marketing initiatives run smoothly and deliver results. Previously served as Chief Operating Officer at a Toronto-based digital agency, where I supported business growth, streamlined workflows, managed budgets, and collaborated closely with creatives and clients. I’m highly organized, adaptable, and comfortable working remotely with cross-functional teams to bring ideas from concept to execution.

Samantha Ali

Digital marketing professional with leadership experience overseeing strategy, operations, and client delivery for a full-service agency. I specialize in campaign coordination, social media strategy, creator management, and operational optimization to ensure marketing initiatives run smoothly and deliver results. Previously served as Chief Operating Officer at a Toronto-based digital agency, where I supported business growth, streamlined workflows, managed budgets, and collaborated closely with creatives and clients. I’m highly organized, adaptable, and comfortable working remotely with cross-functional teams to bring ideas from concept to execution.

Available to hire

Digital marketing professional with leadership experience overseeing strategy, operations, and client delivery for a full-service agency. I specialize in campaign coordination, social media strategy, creator management, and operational optimization to ensure marketing initiatives run smoothly and deliver results.

Previously served as Chief Operating Officer at a Toronto-based digital agency, where I supported business growth, streamlined workflows, managed budgets, and collaborated closely with creatives and clients. I’m highly organized, adaptable, and comfortable working remotely with cross-functional teams to bring ideas from concept to execution.

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Language

English
Advanced

Work Experience

Customer Service Representative at Canadian Imperial Bank of Commerce
March 1, 2015 - January 1, 2023
Created a positive client experience by advising on banking products and servicing transactions; greeted customers professionally; handled cash transactions; provided information about services and policies; identified opportunities to cross-sell based on customer needs; built lasting relationships to foster loyalty.
Dispatcher/Customer Service at NAPA Auto Parts
February 1, 2017 - November 1, 2019
Planned efficient driving routes and assigned deliveries to drivers based on location and priority; tracked delivery times in the delivery management system; ensured orders were accurate and ready for shipment; picked and packed parts from store inventory for shipment.
Customer Service Specialist, Key Holder at Discount Car and Truck Rental
October 1, 2014 - June 1, 2015
Supervised employees in the absence of store management; opened and closed the store following procedures; maintained security of the store and understood the security system; assisted in training staff on company policies and selling techniques; upsold insurance packages and add-ons; filed and sorted documents while maintaining an electronic database.
Administrative Assistant, Operations at Blu Ocean Group Inc
June 1, 2010 - October 1, 2014
Managed day-to-day administrative duties; filed important documents; fostered effective client relationships; re-engineered incentive plans to improve agents' quality and productivity; purchased office equipment and supplies within budget; participated in monthly business reviews and contributed to increased productivity; prepared boardrooms for client meetings.
Customer Service Representative at Markham Home Depot
April 1, 2009 - October 1, 2014
Performed customer transactions including cash and credit payments; managed cash register and End-of-Day reconciliation; provided job training and guidance to colleagues; assisted customers with problems; participated in EOC and Social committees; maintained electronic files.
Receptionist at Global Credit and Collections
May 1, 2008 - June 1, 2010
Handled all incoming and outgoing collection calls; maintained detailed account reports; supported team with escalations and inquiries; conducted settlement offers or monthly payments to close accounts; used resources to locate additional contact numbers for customers.
Chief Operating Officer at Charm Me Media
March 1, 2024 - March 1, 2025
Oversaw the strategic and operational functions of a digital marketing agency, guiding business growth, client strategy, financial oversight, and the successful execution of marketing initiatives. Strengthened internal systems, supported creative collaboration, and maintained strong client relationships to ensure campaign success. Streamlined daily operations, improved workflow efficiency, and drove new business opportunities through outreach, presentations, and tailored service recommendations. Managed budgeting, financial planning, and resource allocation for ongoing projects. Coordinated social media campaigns, event activations, and content development; recruited and supervised creators and UGC talent to boost client marketing outcomes.

Education

Bachelor of Science at University of Toronto
January 1, 2009 - January 1, 2013
Bachelor of Science in Psychology and Health Studies at University of Toronto
January 1, 2009 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Professional Services, Transportation & Logistics, Education, Media & Entertainment