I'm Victoria Raby, a marketing and creator partnerships strategist based in Atlanta, GA. I specialize in social media strategy, influencer collaborations, and digital campaign execution for lifestyle and event brands. I excel at identifying brand-aligned creators, building partnerships, and driving engagement through content-led marketing, combining storytelling with analytics to scale visibility and grow communities.…

Victoria Raby

I'm Victoria Raby, a marketing and creator partnerships strategist based in Atlanta, GA. I specialize in social media strategy, influencer collaborations, and digital campaign execution for lifestyle and event brands. I excel at identifying brand-aligned creators, building partnerships, and driving engagement through content-led marketing, combining storytelling with analytics to scale visibility and grow communities.…

Available to hire

I’m Victoria Raby, a marketing and creator partnerships strategist based in Atlanta, GA. I specialize in social media strategy, influencer collaborations, and digital campaign execution for lifestyle and event brands.

I excel at identifying brand-aligned creators, building partnerships, and driving engagement through content-led marketing, combining storytelling with analytics to scale visibility and grow communities.

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Language

English
Fluent

Work Experience

Founder & Lead Strategist at Social Butterfly Media
January 1, 2023 - Present
Develop and execute social media and creator-driven marketing strategies for lifestyle and event-based brands. Identify and collaborate with creators, influencers, and local brands to expand campaign reach. Design and manage digital campaigns, content systems, and promotional strategies. Create scalable content workflows using tools and platform insights to improve efficiency and engagement. Lead storytelling and brand positioning through short-form video and social campaigns.
Social Media Manager / Content Strategist at Move Fitness Complex
January 1, 2024 - Present
Lead social media strategy and content creation focused on audience growth and engagement. Capture and produce short-form video content for campaigns, promotions, and brand storytelling. Develop and manage creator partnerships and influencer collaborations to expand reach and visibility. Execute brand collaboration campaigns with local businesses and community partners. Analyze engagement trends to optimize content performance and audience growth.
Event Marketing & Promotions Lead at Freelance / Branded Events
January 1, 2024 - Present
Conceptualize and promote events through social media and influencer-driven marketing strategies. Coordinate creator participation, content capture, and user-generated content opportunities. Drive attendance through digital campaigns, partnerships, and community engagement. Capture live event content for real-time distribution across platforms.
Purchasing Coordinator & Extended Day Program Coordinator at The Davis Academy
January 1, 2019 - December 31, 2020
Manage purchasing operations, including vendor coordination, order tracking, and budget oversight. Coordinate programming logistics, schedules, and communications for Extended Day activities. Maintain strong organization and time management across multiple responsibilities. Communicate with staff, parents, and vendors, ensuring professionalism and efficiency. Support internal communications and promotional materials for programs and events.
Purchasing Coordinator & Extended Day Program Coordinator at The Davis Academy
January 1, 2024 - Present
Rejoined The Davis Academy to manage purchasing operations and Extended Day programming, coordinating with staff, parents, and vendors, and supporting internal communications and promotional materials for programs and events. Maintain organization and time management across responsibilities.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet