Ethan Voss
Social Media Manager
Results-driven Social Media Manager with hands-on experience managing content strategy, paid campaigns, and community engagement across Instagram, TikTok, LinkedIn, and Facebook. Skilled in building content calendars, running A/B tests on paid social creative, and using analytics to turn engagement into measurable growth. Increased organic reach and follower growth for client accounts through consistent, platform-specific content strategies rather than one-size-fits-all posting. Comfortable working across multiple brands and industries, collaborating closely with designers and copywriters to keep every campaign on-brand and performance-focused. Currently contributing to social media growth strategies at Website not available. Sign in: https://www.twine.net/signup
Looking to bring strategic thinking, creative instinct, and a data-driven approach to a fast-paced marketing team.
Experience Level
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Work Experience
Education
Qualifications
Developed and executed a full social media marketing strategy for Socially, a digital agency offering [social media services in Dubai](https://www.twine.net/signin to brands across the UAE and GCC. The goal was to strengthen the brand’s own social presence across Instagram, TikTok, LinkedIn, and Facebook while showcasing the agency’s capabilities to potential clients.
Approach:
Started with an audit of existing content and competitor positioning, then built a platform-specific content calendar balancing brand storytelling, client case studies, and educational content. Paid campaigns were planned and launched with a strong focus on [Facebook marketing Dubai](https://www.twine.net/signin audiences, targeting local businesses and decision-makers looking for a growth-focused social partner. Content was designed in-house, keeping visuals consistent with brand identity while adapting formats for each platform’s algorithm and audience behavior.
Execution:
Built and managed a 3-month content calendar across Instagram, TikTok, LinkedIn, and Facebook
Planned and optimized Facebook ad campaigns targeting UAE-based businesses
Coordinated with in-house designers to produce platform-specific creative assets
Tracked performance weekly, adjusting targeting and content based on engagement data
Positioned the brand as a trusted provider of social media services in Dubai through consistent messaging and case-study driven content
Results:
Improved engagement rates across all platforms, grew follower base steadily month over month, and generated qualified leads directly through Facebook ad campaigns, reinforcing the brand’s credibility as a results-driven social media partner in the UAE market.
Role: Social Media Manager
Tools/Platforms: Meta Business Suite, TikTok Ads Manager, Canva/Adobe Creative Suite, Google Analytics
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