I'm Anam, a freelance content strategist, social media manager and UGC creator ๐Ÿง•๐Ÿฝโœจ I focus on content that feels real - trend-driven enough to perform, authentic enough to actually connect. That might look like a full rebrand, a campaign from concept to camera, or finally having a strategy that makes sense for where you're trying to go. As a South Asian, I bring a perspective to content that's underrepresented in the industry. I understand the nuance of speaking to diverse audiences because I am that audience - and I believe that's one of the most valuable things a creator can bring to a brand. My background spans higher education, luxury fragrance and cultural lifestyle brands - from leading Meta and TikTok campaigns, to building brand identities from scratch and managing end-to-end content creation across organic and paid social. If you're a brand looking to show up more authentically to diverse communities - I'd love to connect!โ€ฆ

ANAM ACHHWA

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I'm Anam, a freelance content strategist, social media manager and UGC creator ๐Ÿง•๐Ÿฝโœจ I focus on content that feels real - trend-driven enough to perform, authentic enough to actually connect. That might look like a full rebrand, a campaign from concept to camera, or finally having a strategy that makes sense for where you're trying to go. As a South Asian, I bring a perspective to content that's underrepresented in the industry. I understand the nuance of speaking to diverse audiences because I am that audience - and I believe that's one of the most valuable things a creator can bring to a brand. My background spans higher education, luxury fragrance and cultural lifestyle brands - from leading Meta and TikTok campaigns, to building brand identities from scratch and managing end-to-end content creation across organic and paid social. If you're a brand looking to show up more authentically to diverse communities - I'd love to connect!โ€ฆ

Available to hire

Iโ€™m Anam, a freelance content strategist, social media manager and UGC creator ๐Ÿง•๐Ÿฝโœจ

I focus on content that feels real - trend-driven enough to perform, authentic enough to actually connect. That might look like a full rebrand, a campaign from concept to camera, or finally having a strategy that makes sense for where youโ€™re trying to go.

As a South Asian, I bring a perspective to content thatโ€™s underrepresented in the industry. I understand the nuance of speaking to diverse audiences because I am that audience - and I believe thatโ€™s one of the most valuable things a creator can bring to a brand.

My background spans higher education, luxury fragrance and cultural lifestyle brands - from leading Meta and TikTok campaigns, to building brand identities from scratch and managing end-to-end content creation across organic and paid social.

If youโ€™re a brand looking to show up more authentically to diverse communities - Iโ€™d love to connect!

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

Digital, Social and Content Officer at University of Greenwich
August 20, 2026 - February 2, 2026
Digital Marketing Executive at Serrae (formerly Nafs London Fragrances)
September 1, 2022 - Present
Supported the brand and growth of a luxury fragrance company across content, eCommerce, and digital marketing. Managed Shopify website content, product pages, and customer-facing messaging; performed keyword research and implemented SEO improvements across product pages, blogs, and website content. Created SEO-focused articles and web content to improve visibility and strengthen brand storytelling. Developed social media strategy, content pillars, and creative concepts; recruited, briefed, and managed UGC creators; and created automated email journeys to support customer engagement and retention. Supported creative direction, content shoots, and paid media planning across Meta and Google platforms.
Social Media Manager at Riwaya Online Marketplace
August 1, 2021 - December 31, 2021
Managed social media channels and built content aligned to business objectives. Conducted audience and competitor research to inform content strategy, creating photo and video content to improve brand awareness and engagement. Supported outreach to connect with prospective marketing partners, monitored performance metrics, and optimised content based on insights.

Education

MSc in Digital Marketing and Channel Management at University of Surrey
January 1, 2021 - December 31, 2022
BSc in Business Management Marketing at University of Surrey
January 1, 2018 - January 1, 2021
A-level at Reigate College
January 1, 2016 - January 1, 2018
GCE A-levels at Reigate College
January 1, 2016 - January 1, 2018
A-level Sociology (A*), Business (A), Maths (C) at Reigate College
January 1, 2016 - January 1, 2018

Qualifications

MSc Digital Marketing and Channel Management
September 1, 2021 - September 1, 2022
Digital and Social Marketing Executive (Promoted from Marketing Assistant in June 2024)
June 1, 2024 - August 20, 2026
Advertising with Meta
January 1, 2025 - December 31, 2025
Google Ads Display
January 1, 2025 - December 31, 2025
Jellyfish TikTok Marketing
January 1, 2025 - December 31, 2025
Google Analytics (GA4)
January 11, 2030 - August 20, 2026
Certified Freelance Social Media and Marketing Executive
January 11, 2030 - August 20, 2026

Industry Experience

Education, Retail, Media & Entertainment, Professional Services, Consumer Goods