Hi, I’m Xiya, a marketing and social media professional with 15 years of experience building and growing consumer & B2B brands across Europe, as well as collaborating with Asia and the US. I co-founded SBP Social Brand Partners, a social media marketing firm, primarily serving local service businesses (e.g. home improvement, property maintenance, solar installer companies). I also lead brand, content, and paid media strategies for European markets, with a focus on consumer electronics, retail partnerships, and a personalization-focused pet brand. I thrive in remote, international teams, coordinating content calendars, briefing creatives, and using analytics to optimize performance. I’m passionate about social media & content strategy, storytelling, creator/influencer collaborations, and driving measurable results through social media, paid campaigns, and cross-functional collaboration. I'm experienced in covering both the strategic and hands-on execution part of a project, meeting you where you are at.…Hi, I’m Xiya, a marketing and social media professional with 15 years of experience building and growing consumer & B2B brands across Europe, as well as collaborating with Asia and the US. I co-founded SBP Social Brand Partners, a social media marketing firm, primarily serving local service businesses (e.g. home improvement, property maintenance, solar installer companies). I also lead brand, content, and paid media strategies for European markets, with a focus on consumer electronics, retail partnerships, and a personalization-focused pet brand. I thrive in remote, international teams, coordinating content calendars, briefing creatives, and using analytics to optimize performance. I’m passionate about social media & content strategy, storytelling, creator/influencer collaborations, and driving measurable results through social media, paid campaigns, and cross-functional collaboration. I'm experienced in covering both the strategic and hands-on execution part of a project, meeting you where you are at.WWWW…