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I am creative and passionate about digital media and marketing. I take pride in the quality and success of my work through my attention to detail and goal orientation. Over the years, I've developed strong skills in content creation, photography, videography, web design, and social media management. I have hands-on experience launching and leading a clothing brand, working on creative projects, and managing content for various platforms. I understand the importance of brand presence and blend strategy with aesthetics to produce impactful digital content that resonates with viewers and drives engagement.…I am creative and passionate about digital media and marketing. I take pride in the quality and success of my work through my attention to detail and goal orientation. Over the years, I've developed strong skills in content creation, photography, videography, web design, and social media management. I have hands-on experience launching and leading a clothing brand, working on creative projects, and managing content for various platforms. I understand the importance of brand presence and blend strategy with aesthetics to produce impactful digital content that resonates with viewers and drives engagement.

Sofia Abel Pedraza

Content Creator, Social Media Manager, Copywriter

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I am creative and passionate about digital media and marketing. I take pride in the quality and success of my work through my attention to detail and goal orientation. Over the years, I've developed strong skills in content creation, photography, videography, web design, and social media management. I have hands-on experience launching and leading a clothing brand, working on creative projects, and managing content for various platforms. I understand the importance of brand presence and blend strategy with aesthetics to produce impactful digital content that resonates with viewers and drives engagement.…I am creative and passionate about digital media and marketing. I take pride in the quality and success of my work through my attention to detail and goal orientation. Over the years, I've developed strong skills in content creation, photography, videography, web design, and social media management. I have hands-on experience launching and leading a clothing brand, working on creative projects, and managing content for various platforms. I understand the importance of brand presence and blend strategy with aesthetics to produce impactful digital content that resonates with viewers and drives engagement.

Available to hire

I am creative and passionate about digital media and marketing. I take pride in the quality and success of my work through my attention to detail and goal orientation. Over the years, I’ve developed strong skills in content creation, photography, videography, web design, and social media management.

I have hands-on experience launching and leading a clothing brand, working on creative projects, and managing content for various platforms. I understand the importance of brand presence and blend strategy with aesthetics to produce impactful digital content that resonates with viewers and drives engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Founder - CEO at Cienti The Label

March 31, 2025 - July 22, 2025

Created a clothing brand and successfully launched products to the market, selling across Australia, New Zealand, USA, and the EU. Managed projects including budget oversight and team leadership. Designed and developed garments and assembled products. Designed and developed the brand's website using Shopify, managed branding, social media content, copywriting, scheduling, influencer collaborations, order preparation, and customer service.

Content Creator at Organised By Charli

September 30, 2023 - July 22, 2025

Created digital and product content including photography and videography from planning to shooting and editing. Conducted market trends and target audience research and analysis.

Creative Internship at SUPERLOVE Group

September 30, 2023 - July 22, 2025

Planned, sourced, and executed experiential events. Developed concepts and mood boards. Created content and digital assets, styled events, and worked with floral arrangements.

TikTok Manager at Christie Nicolaides

May 31, 2023 - July 22, 2025

Filmed, edited videos, and wrote copy for TikTok content. Developed and maintained a weekly content plan. Conducted market trends and target audience research and analysis.

Internship (Design Team Assistant) at Carla Zampatti

August 31, 2022 - July 22, 2025

Supported the design team on a new range, assisted in photoshoot and styling sessions, and contributed to marketing, influencer, and event planning.

Social Media Internship at Girl and The Sun

December 31, 2021 - July 22, 2025

Worked on social media, content, EDM, and website copywriting. Conducted brand and competitor analysis, influencer research, and participated in mock photoshoots and event planning.