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I’m a digital marketer with 5+ years of experience planning integrated campaigns, building content strategies, coordinating events, and driving customer engagement—especially in the beauty and personal care industry. After honing my marketing foundation through a Post-Graduate Certificate in Marketing Management – Digital Media from George Brown College (Dean’s Honor List, graduated with honors), I’ve focused on brand storytelling, communication strategy, and data-driven digital campaigns that improve both engagement and sales performance. Most recently, I supported corporate event planning in Canada and worked remotely as a digital marketing & brand consultant, guiding teams to create on-brand content and execute Online-to-Offline (O+O) campaign experiences. I’m organized, adaptable, and collaborative—comfortable translating insights into actionable marketing initiatives while mentoring associates and managing day-to-day execution across cross-functional stakeholders.…I’m a digital marketer with 5+ years of experience planning integrated campaigns, building content strategies, coordinating events, and driving customer engagement—especially in the beauty and personal care industry. After honing my marketing foundation through a Post-Graduate Certificate in Marketing Management – Digital Media from George Brown College (Dean’s Honor List, graduated with honors), I’ve focused on brand storytelling, communication strategy, and data-driven digital campaigns that improve both engagement and sales performance. Most recently, I supported corporate event planning in Canada and worked remotely as a digital marketing & brand consultant, guiding teams to create on-brand content and execute Online-to-Offline (O+O) campaign experiences. I’m organized, adaptable, and collaborative—comfortable translating insights into actionable marketing initiatives while mentoring associates and managing day-to-day execution across cross-functional stakeholders.

Sofia Felicia Adorable

Digital Marketer, Marketing Strategist, Content Strategist, +2

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I’m a digital marketer with 5+ years of experience planning integrated campaigns, building content strategies, coordinating events, and driving customer engagement—especially in the beauty and personal care industry. After honing my marketing foundation through a Post-Graduate Certificate in Marketing Management – Digital Media from George Brown College (Dean’s Honor List, graduated with honors), I’ve focused on brand storytelling, communication strategy, and data-driven digital campaigns that improve both engagement and sales performance. Most recently, I supported corporate event planning in Canada and worked remotely as a digital marketing & brand consultant, guiding teams to create on-brand content and execute Online-to-Offline (O+O) campaign experiences. I’m organized, adaptable, and collaborative—comfortable translating insights into actionable marketing initiatives while mentoring associates and managing day-to-day execution across cross-functional stakeholders.…I’m a digital marketer with 5+ years of experience planning integrated campaigns, building content strategies, coordinating events, and driving customer engagement—especially in the beauty and personal care industry. After honing my marketing foundation through a Post-Graduate Certificate in Marketing Management – Digital Media from George Brown College (Dean’s Honor List, graduated with honors), I’ve focused on brand storytelling, communication strategy, and data-driven digital campaigns that improve both engagement and sales performance. Most recently, I supported corporate event planning in Canada and worked remotely as a digital marketing & brand consultant, guiding teams to create on-brand content and execute Online-to-Offline (O+O) campaign experiences. I’m organized, adaptable, and collaborative—comfortable translating insights into actionable marketing initiatives while mentoring associates and managing day-to-day execution across cross-functional stakeholders.

Available to hire

I’m a digital marketer with 5+ years of experience planning integrated campaigns, building content strategies, coordinating events, and driving customer engagement—especially in the beauty and personal care industry. After honing my marketing foundation through a Post-Graduate Certificate in Marketing Management – Digital Media from George Brown College (Dean’s Honor List, graduated with honors), I’ve focused on brand storytelling, communication strategy, and data-driven digital campaigns that improve both engagement and sales performance.

Most recently, I supported corporate event planning in Canada and worked remotely as a digital marketing & brand consultant, guiding teams to create on-brand content and execute Online-to-Offline (O+O) campaign experiences. I’m organized, adaptable, and collaborative—comfortable translating insights into actionable marketing initiatives while mentoring associates and managing day-to-day execution across cross-functional stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Assistant Intern at Tuhk, Inc. Canada

January 1, 2026 - April 30, 2026

Researched, planned, and supported execution of a 24-attendee corporate event by coordinating venue sourcing, invitations, event deck creation, RSVP management, and on-site monitoring. Designed branded templates (email signatures, Word documents, PowerPoint decks) to standardize internal and external communications. Conducted market research across 11 competitors and created a strategy deck with a brand positioning map, communication strategy, and UX insights for the executive team. Collaborated on a demo training video for Lloyds Bank agents to support product training and onboarding.

Event Volunteer & Member Canadian Marketing Association at Canadian Marketing Awards Gala 2025 (event)

November 1, 2025 - November 30, 2025

Volunteered at the Canadian Marketing Awards Gala 2025, managing guest registration and check-in for over 1,000 attendees to ensure a smooth and organized entry process that supported the event’s overall success.

Member Experience Concierge at Avant Toronto

June 1, 2025 - Present

Serves as a primary point of contact for members, delivering personalized, high-touch service aligned with Avant’s luxury brand standards. Supports daily front-of-house operations, including member check-ins, bookings, inquiries, and POS transactions.

Digital Marketing & Brand Consultant (Remote) at Healthy Innovation Distribution, Inc. Philippines

March 1, 2025 - Present

Trained and guided associates to develop on-brand digital content, including campaign videos, social media assets, and key visuals aligned with FRESH’s brand identity. Guided Online-to-Offline (O+O) campaign and event execution, ensuring cohesive brand experiences across digital and physical touchpoints. Oversaw Brand Managers on new product development (NPD) initiatives, product launch campaigns, and ad hoc marketing campaigns.

Business and Brand Development Officer at HIDI (Company name appears as HIDI; full company name not provided)

June 1, 2023 - February 28, 2025

Drove sales growth through strategic relaunches and targeted promotions, resulting in a 40% increase for FRESH Philippines Hair Care in 2024 after reversing a 2023 decline. Boosted Oral Care performance by managing inventory and ensuring product availability, leading to a 116% increase in sales. Launched a new business line by identifying untapped market opportunities, generating ₱2 million (USD 34,100) in incremental sales as of September 2024. Managed HIDI’s full Personal Care portfolio (Hair, Oral, Bath, Deodorants, Men’s Grooming), ensuring strategic alignment and consistent category growth. Led account management for FRESH Philippines and Umbro at Watsons by coordinating with buyers, driving promotions, and contributing to sustained retail expansion.

Digital Marketing Officer at Marketing (Company name not specified)

August 1, 2022 - June 30, 2023

Developed a strategic digital launch plan for a celebrity-led campaign by optimizing media placements across platforms, driving a 121% increase in featured product sales. Leveraged emerging digital media trends to tailor content for diverse consumer segments, improving multi-channel engagement and brand visibility. Created an omnichannel marketing strategy integrating retail and e-commerce touchpoints to increase online and in-store sales. Collaborated with PR, e-commerce teams, and digital agencies to build integrated marketing calendars and media strategies, improving targeting and execution. Supported end-to-end launch activations for Fresh Hairlab and Fresh Skinlab Tomato Glass Skin campaigns, contributing to strong visibility, engagement, and sales performance.

Marketing Associate at Marketing (Company name not specified)

August 1, 2021 - August 31, 2022

Supported integrated content and campaign execution across channels, contributing to brand visibility, engagement, and sales outcomes. Helped collaborate with PR, e-commerce, and digital agencies to maintain marketing calendars and improve campaign targeting and rollout. Contributed to end-to-end launch activations, ensuring campaign messaging and touchpoints aligned across digital and retail environments.