Hi there! I’m Sofia, a marketing and content specialist with a passion for building innovative content strategies that connect with audiences, boost brand visibility, and drive meaningful engagement. I love collaborating with creative teams to craft authentic stories and practical plans that deliver measurable results. I’m currently expanding my skills in digital marketing, content creation, and project leadership to help brands make a positive impact. I’m excited to contribute to collaborative environments where creativity meets strategy and growth.

Sofia Alatorre

Hi there! I’m Sofia, a marketing and content specialist with a passion for building innovative content strategies that connect with audiences, boost brand visibility, and drive meaningful engagement. I love collaborating with creative teams to craft authentic stories and practical plans that deliver measurable results. I’m currently expanding my skills in digital marketing, content creation, and project leadership to help brands make a positive impact. I’m excited to contribute to collaborative environments where creativity meets strategy and growth.

Available to hire

Hi there! I’m Sofia, a marketing and content specialist with a passion for building innovative content strategies that connect with audiences, boost brand visibility, and drive meaningful engagement. I love collaborating with creative teams to craft authentic stories and practical plans that deliver measurable results.

I’m currently expanding my skills in digital marketing, content creation, and project leadership to help brands make a positive impact. I’m excited to contribute to collaborative environments where creativity meets strategy and growth.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Italian
Intermediate

Work Experience

Consultant at ADC | Public Finance and Accounting Consulting
May 1, 2018 - July 1, 2018
Supported consulting projects in public finance and accounting, performing research, data collection, and client reporting to support decision-making.
Market Research Intern at Ground Digital Growth
November 1, 2019 - March 1, 2020
Assisted with market research, data collection, analysis, and reporting to inform growth strategies and business decisions.
CEO at Casa Nativa
September 1, 2020 - June 30, 2022
Developed and executed 360° marketing strategies and content creation, increasing brand visibility and community engagement. Managed business operations, supplier relationships, sales, and customer service.
Workshop Coordinator at Learning to Be Here and Now
August 1, 2022 - October 31, 2022
Coordinated meditation and mindfulness workshops, scheduling sessions and facilitating participant experiences.
Digital Marketing Specialist at Soham Wellness Group
August 1, 2022 - May 31, 2025
Led content campaigns, increased engagement and visibility by up to 40%. Developed digital marketing strategies, managed community, META Ads advertising, event activation, and direct sales.
Content Creator / Personal Brand at Self-employed (Instagram and TikTok)
November 1, 2024 - Present
Created personal content on Instagram and TikTok with a reach increase of around 327%, building a growing personal brand.
Content Strategist at ADC | Public Finance and Accounting Consulting
May 1, 2018 - July 31, 2018
Developed content strategies and materials for public finance and accounting consulting clients, enhancing communication and engagement.
Market Research Intern at GROU Digital Growth
November 1, 2019 - March 31, 2020
Supported market research initiatives, data collection, and insights to inform growth strategies.
Workshop Coordinator at Learn to Be Here and Now
August 1, 2022 - October 31, 2022
Launched a workshop on meditation and mindfulness; coordinated sessions and program activities.
Content Creator / Personal Brand at Self-employed
November 1, 2024 - Present
Personal content creation on Instagram and TikTok (@sofia.alatorre) with a reach increase of around 327%.
Online Meditation Courses & Events Facilitator at Self-employed
September 1, 2025 - November 30, 2025
Online meditation courses and events; Expertise in content strategy and creation, digital advertising campaign management, creative direction and content production.
Social Media Content Creator at Self-employed
November 1, 2024 - Present
Personal content creation on Instagram and TikTok (/@sofia_alatorre) with a reach increase of around 327%.

Education

Bachelor's Degree in Business Administration and Marketing at Tecnológico de Monterrey
January 1, 2015 - January 1, 2020
High School Diploma at Preparatoria Tec Campus Laguna
January 11, 2030 - November 28, 2025
Bachelor's Degree in Business Administration and Marketing at Tecnológico de Monterrey
January 1, 2015 - January 1, 2020
High School at Prepa Tec ITESM Campus Laguna
January 11, 2030 - November 28, 2025
Bachelor's Degree in Business Administration and Marketing at Tecnológico de Monterrey
January 1, 2015 - January 1, 2020
High School at Prepa Tec ITESM Campus Laguna
January 11, 2030 - November 28, 2025

Qualifications

Bachelor's degree in Psychology (in progress)
January 11, 2030 - November 28, 2025
Inbound Marketing
January 1, 2019 - December 31, 2019
Meditation and Mindfulness Instructor Certification
January 1, 2020 - December 31, 2020
META Ads Course
February 1, 2025 - November 28, 2025
Facebook & Instagram Ads Course
January 1, 2024 - December 31, 2024
BA in Psychology (in progress)
January 11, 2030 - November 28, 2025
Inbound Marketing Certification
January 1, 2019 - November 28, 2025
Meditation and Mindfulness Instructor Certification
January 1, 2020 - November 28, 2025
META Ads Course
February 1, 2025 - November 28, 2025
Inbound Marketing
January 1, 2019 - January 1, 2019
Meditation and Mindfulness Instructor
January 1, 2020 - January 1, 2020
Online Course in Facebook and Instagram Ads
January 1, 2024 - January 1, 2024
META Ads Course
February 1, 2025 - November 28, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Other