Available to hire
Hi there! I’m Sofia, a marketing and content specialist with a passion for building innovative content strategies that connect with audiences, boost brand visibility, and drive meaningful engagement. I love collaborating with creative teams to craft authentic stories and practical plans that deliver measurable results.
I’m currently expanding my skills in digital marketing, content creation, and project leadership to help brands make a positive impact. I’m excited to contribute to collaborative environments where creativity meets strategy and growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Italian
Intermediate
Work Experience
Consultant at ADC | Public Finance and Accounting Consulting
May 1, 2018 - July 1, 2018Supported consulting projects in public finance and accounting, performing research, data collection, and client reporting to support decision-making.
Market Research Intern at Ground Digital Growth
November 1, 2019 - March 1, 2020Assisted with market research, data collection, analysis, and reporting to inform growth strategies and business decisions.
CEO at Casa Nativa
September 1, 2020 - June 30, 2022Developed and executed 360° marketing strategies and content creation, increasing brand visibility and community engagement. Managed business operations, supplier relationships, sales, and customer service.
Workshop Coordinator at Learning to Be Here and Now
August 1, 2022 - October 31, 2022Coordinated meditation and mindfulness workshops, scheduling sessions and facilitating participant experiences.
Digital Marketing Specialist at Soham Wellness Group
August 1, 2022 - May 31, 2025Led content campaigns, increased engagement and visibility by up to 40%. Developed digital marketing strategies, managed community, META Ads advertising, event activation, and direct sales.
Content Creator / Personal Brand at Self-employed (Instagram and TikTok)
November 1, 2024 - PresentCreated personal content on Instagram and TikTok with a reach increase of around 327%, building a growing personal brand.
Content Strategist at ADC | Public Finance and Accounting Consulting
May 1, 2018 - July 31, 2018Developed content strategies and materials for public finance and accounting consulting clients, enhancing communication and engagement.
Market Research Intern at GROU Digital Growth
November 1, 2019 - March 31, 2020Supported market research initiatives, data collection, and insights to inform growth strategies.
Workshop Coordinator at Learn to Be Here and Now
August 1, 2022 - October 31, 2022Launched a workshop on meditation and mindfulness; coordinated sessions and program activities.
Content Creator / Personal Brand at Self-employed
November 1, 2024 - PresentPersonal content creation on Instagram and TikTok (@sofia.alatorre) with a reach increase of around 327%.
Online Meditation Courses & Events Facilitator at Self-employed
September 1, 2025 - November 30, 2025Online meditation courses and events; Expertise in content strategy and creation, digital advertising campaign management, creative direction and content production.
Social Media Content Creator at Self-employed
November 1, 2024 - PresentPersonal content creation on Instagram and TikTok (/@sofia_alatorre) with a reach increase of around 327%.
Education
Bachelor's Degree in Business Administration and Marketing at Tecnológico de Monterrey
January 1, 2015 - January 1, 2020High School Diploma at Preparatoria Tec Campus Laguna
January 11, 2030 - November 28, 2025Bachelor's Degree in Business Administration and Marketing at Tecnológico de Monterrey
January 1, 2015 - January 1, 2020High School at Prepa Tec ITESM Campus Laguna
January 11, 2030 - November 28, 2025Bachelor's Degree in Business Administration and Marketing at Tecnológico de Monterrey
January 1, 2015 - January 1, 2020High School at Prepa Tec ITESM Campus Laguna
January 11, 2030 - November 28, 2025Qualifications
Bachelor's degree in Psychology (in progress)
January 11, 2030 - November 28, 2025Inbound Marketing
January 1, 2019 - December 31, 2019Meditation and Mindfulness Instructor Certification
January 1, 2020 - December 31, 2020META Ads Course
February 1, 2025 - November 28, 2025Facebook & Instagram Ads Course
January 1, 2024 - December 31, 2024BA in Psychology (in progress)
January 11, 2030 - November 28, 2025Inbound Marketing Certification
January 1, 2019 - November 28, 2025Meditation and Mindfulness Instructor Certification
January 1, 2020 - November 28, 2025META Ads Course
February 1, 2025 - November 28, 2025Inbound Marketing
January 1, 2019 - January 1, 2019Meditation and Mindfulness Instructor
January 1, 2020 - January 1, 2020Online Course in Facebook and Instagram Ads
January 1, 2024 - January 1, 2024META Ads Course
February 1, 2025 - November 28, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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