I'm a graphic designer with a degree in Visual Design and owner of Hello Sweet Aura, a digital design studio, with 5 years of professional experience. I specialize in packaging, brand identity, and social media assets, excelling in software like Illustrator and Photoshop, and with strong skills in retouching, post-production, and adapting visual materials. With a background in UX design and a passion for illustration, I bring a holistic approach to every project, ensuring both creativity and functionality in the user experience. I founded Hello Sweet Aura Studio Design, a creative digital studio transforming ideas into unique and innovative projects. I collaborate closely with clients, including healthcare companies, providing comprehensive support from design drafts to production, including translations and shipping logistics. I am currently seeking opportunities to contribute to creative and marketing projects where I can apply my broad design expertise and skills.

Sofia Biffi

I'm a graphic designer with a degree in Visual Design and owner of Hello Sweet Aura, a digital design studio, with 5 years of professional experience. I specialize in packaging, brand identity, and social media assets, excelling in software like Illustrator and Photoshop, and with strong skills in retouching, post-production, and adapting visual materials. With a background in UX design and a passion for illustration, I bring a holistic approach to every project, ensuring both creativity and functionality in the user experience. I founded Hello Sweet Aura Studio Design, a creative digital studio transforming ideas into unique and innovative projects. I collaborate closely with clients, including healthcare companies, providing comprehensive support from design drafts to production, including translations and shipping logistics. I am currently seeking opportunities to contribute to creative and marketing projects where I can apply my broad design expertise and skills.

Available to hire

I’m a graphic designer with a degree in Visual Design and owner of Hello Sweet Aura, a digital design studio, with 5 years of professional experience. I specialize in packaging, brand identity, and social media assets, excelling in software like Illustrator and Photoshop, and with strong skills in retouching, post-production, and adapting visual materials. With a background in UX design and a passion for illustration, I bring a holistic approach to every project, ensuring both creativity and functionality in the user experience.

I founded Hello Sweet Aura Studio Design, a creative digital studio transforming ideas into unique and innovative projects. I collaborate closely with clients, including healthcare companies, providing comprehensive support from design drafts to production, including translations and shipping logistics. I am currently seeking opportunities to contribute to creative and marketing projects where I can apply my broad design expertise and skills.

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Language

English
Fluent
Italian
Advanced
Spanish; Castilian
Advanced

Work Experience

Founder & Designer at Hello Sweet Aura
February 1, 2022 - Present
Founded Hello Sweet Aura Studio Design, a creative digital studio specializing in transforming ideas into unique and innovative projects. Provide brand design, illustration, UX design, packaging, and graphic solutions. Manage client inquiries and operations, including preparing quotations, overseeing print file finalization, providing customer support including shipping logistics, and performing translations in Italian and Spanish. Recent collaboration includes designing a label with custom 3D illustration for Karo Healthcare.
Graphic Designer at Stickera
August 1, 2022 - Present
Designed food packaging and advertising materials such as booklets, banners, and labels. Led prototyping, photo editing, and created company brand design guidelines. Produced visual content for social media, managed Instagram post planning, assisted in photo shoots, and designed graphic layouts for print and web applications.
Product Designer at Gibson Medical
August 1, 2022 - August 14, 2025
Produced drafts, prototypes and engaging design solutions to meet packaging branding goals, created mock-ups and layouts such as booklets and brand design guides. Designed medical illustrations and instructions for use, collaborating in multidisciplinary teams.
Visual Designer at Maisha Deli
July 1, 2020 - August 14, 2025
Designed company’s logo, Instagram posts pipeline, created and implemented social media strategies, ran campaigns, produced advertisement material for web, managed social accounts, and assisted in photo shoots.
Graphic Designer at ProjectKin
April 1, 2020 - August 14, 2025
Designed visual assets and creative campaigns, assisted website copywriting, created new website layouts, and developed concepts, graphics, and layouts for product illustrations, logos and websites.

Education

Master at UX DESIGN INSTITUTE
February 2, 2020 - February 10, 2021
Master UX Design at UX Design Institute
January 1, 2019 - January 1, 2020
Bachelor in Visual Communication at IED - European Institute of Design, Milan
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Computers & Electronics, Media & Entertainment, Non-Profit Organization, Other, Consumer Goods, Professional Services, Retail
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    uniE621 Packaging design
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