Hi, I’m Sofia, founder and designer at Hello Sweet Aura Studio. I create brand identities, packaging, and digital experiences that transform ideas into unique, functional designs. With a Master’s in UX Design and a passion for illustration, I bring a holistic approach to every project, balancing creativity with usability. I lead design work across branding, packaging, social content, and product interfaces, collaborating across healthcare and consumer goods to deliver on-brand visuals and practical user experiences. I’m fluent in Italian and Spanish, and I enjoy helping clients translate concepts into compelling visuals that connect with people.…

Sofia Biffi

Hi, I’m Sofia, founder and designer at Hello Sweet Aura Studio. I create brand identities, packaging, and digital experiences that transform ideas into unique, functional designs. With a Master’s in UX Design and a passion for illustration, I bring a holistic approach to every project, balancing creativity with usability. I lead design work across branding, packaging, social content, and product interfaces, collaborating across healthcare and consumer goods to deliver on-brand visuals and practical user experiences. I’m fluent in Italian and Spanish, and I enjoy helping clients translate concepts into compelling visuals that connect with people.…

Available to hire

Hi, I’m Sofia, founder and designer at Hello Sweet Aura Studio. I create brand identities, packaging, and digital experiences that transform ideas into unique, functional designs. With a Master’s in UX Design and a passion for illustration, I bring a holistic approach to every project, balancing creativity with usability.

I lead design work across branding, packaging, social content, and product interfaces, collaborating across healthcare and consumer goods to deliver on-brand visuals and practical user experiences. I’m fluent in Italian and Spanish, and I enjoy helping clients translate concepts into compelling visuals that connect with people.

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Language

English
Fluent
Italian
Advanced
Spanish; Castilian
Advanced

Work Experience

Founder & Designer at Hello Sweet Aura
February 1, 2022 - Present
Founded Hello Sweet Aura Studio Design, a creative digital studio specializing in transforming ideas into unique and innovative projects. Provide brand design, illustration, UX design, packaging, and graphic solutions. Manage client inquiries and operations, including preparing quotations, overseeing print file finalization, providing customer support including shipping logistics, and performing translations in Italian and Spanish. Recent collaboration includes designing a label with custom 3D illustration for Karo Healthcare.
Graphic Designer at Stickera
August 1, 2022 - Present
Designed food packaging and advertising materials such as booklets, banners, and labels. Led prototyping, photo editing, and created company brand design guidelines. Produced visual content for social media, managed Instagram post planning, assisted in photo shoots, and designed graphic layouts for print and web applications.
Product Designer at Gibson Medical
August 1, 2022 - August 14, 2025
Produced drafts, prototypes and engaging design solutions to meet packaging branding goals, created mock-ups and layouts such as booklets and brand design guides. Designed medical illustrations and instructions for use, collaborating in multidisciplinary teams.
Visual Designer at Maisha Deli
July 1, 2020 - August 14, 2025
Designed company’s logo, Instagram posts pipeline, created and implemented social media strategies, ran campaigns, produced advertisement material for web, managed social accounts, and assisted in photo shoots.
Graphic Designer at ProjectKin
April 1, 2020 - August 14, 2025
Designed visual assets and creative campaigns, assisted website copywriting, created new website layouts, and developed concepts, graphics, and layouts for product illustrations, logos and websites.
Founder & Designer at Hello Sweet Aura Studio
February 1, 2022 - Present
I founded Hello Sweet Aura Studio, a digital design studio specializing in transforming ideas into unique and innovative projects. As a brand designer, illustrator, and all-around designer with a Master’s degree in UX Design, I bring a holistic approach to every project, ensuring creativity and functionality in the user experience.
Product Designer at Gibson Medical
September 1, 2020 - August 1, 2022
Designed product designs and packaging for medical devices and related branding; collaborated with cross-functional teams to ensure usability and regulatory compliance.
Graphic Designer at Sustainary
November 1, 2019 - January 1, 2020
Graphic design work for Sustainary Copenhagen; included branding and packaging designs.
Graphic Designer at Beauty Center
January 1, 2018 - January 1, 2019
Graphic design for Milan-based Beauty Center; included branding and marketing materials.
Graphic Designer at Karo Healthcare (Collaboration)
July 1, 2024 - August 1, 2024
Designed a label for a children's mouthwash and a custom 3D illustration as part of an NDA project for Karo Healthcare; prepared quotations and supported production.

Education

Master at UX DESIGN INSTITUTE
February 2, 2020 - February 10, 2021
Master UX Design at UX Design Institute
January 1, 2019 - January 1, 2020
Bachelor in Visual Communication at IED - European Institute of Design, Milan
January 1, 2016 - January 1, 2019
Master of UX Design at UX Design Institute
January 1, 2019 - January 1, 2020
Bachelor in Visual Communication at IED - European Institute of Design
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Computers & Electronics, Media & Entertainment, Non-Profit Organization, Other, Consumer Goods, Professional Services, Retail, Software & Internet
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