I'm a multidisciplinary strategic designer with a background in communications and branding. I specialize in branding, UX/UI design, and content creation, focusing on delivering meaningful, user-centered experiences and bold brand storytelling. I'm curious, adaptable, and collaborative, open to roles in design, strategy, or marketing – including hybrid positions. I'm available immediately for remote or freelance collaborations.

Sofia Cabral Rodriguez

I'm a multidisciplinary strategic designer with a background in communications and branding. I specialize in branding, UX/UI design, and content creation, focusing on delivering meaningful, user-centered experiences and bold brand storytelling. I'm curious, adaptable, and collaborative, open to roles in design, strategy, or marketing – including hybrid positions. I'm available immediately for remote or freelance collaborations.

Available to hire

I’m a multidisciplinary strategic designer with a background in communications and branding. I specialize in branding, UX/UI design, and content creation, focusing on delivering meaningful, user-centered experiences and bold brand storytelling.
I’m curious, adaptable, and collaborative, open to roles in design, strategy, or marketing – including hybrid positions. I’m available immediately for remote or freelance collaborations.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Design & Internal Communications Intern at Decathlon
June 1, 2025 - June 1, 2025
Designed the global newsletter 'Winning Together' in Sarbacane, combining visual storytelling, copywriting, and brand consistency to engage international HR teams. Built the One People Platform with WordPress Elementor, enhancing UX and centralizing global HR communication. Created key visuals (posters, organigrams, slide decks), collaborating across teams with creativity and attention to detail.
UX/UI Design Intern at Frontier Diagnostics
March 1, 2025 - March 1, 2025
Led end-to-end UX/UI design of a mobile app for early cancer diagnostics, from user research to high-fidelity Figma prototypes. Conducted interviews and mapped user flows to ensure clarity and accessibility for both patients and doctors.
Design & Internal Communications Intern at Decathlon – People Communication Department
January 1, 2025 - June 1, 2025
Designed the global newsletter Winning Together in Sarbacane, combining visual storytelling, copywriting, and brand consistency to engage international HR teams. Built the One People Platform with WordPress Elementor, enhancing UX and centralizing global HR communication. Created key visuals (posters, organigrams, slide decks) and collaborated across teams with creativity and attention to detail.
UX/UI Design Intern at Frontier Diagnostics
December 1, 2024 - March 1, 2025
Led end-to-end UX/UI design of a mobile app for early cancer diagnostics, from user research to high-fidelity Figma prototypes. Conducted interviews and mapped user flows to ensure clarity and accessibility for both patients and doctors.
Account Management Intern at We Jazz - Tinkle Communications S.L.
December 1, 2022 - December 1, 2022
Managed Canon Spain’s social media presence, crafted copy for campaigns, coordinated with influencers, and delivered monthly performance reports.
Participant at IEU Marketing and Consumer Insights Lab
June 1, 2021 - June 1, 2021
Participated in marketing and consumer insights activities; developed strategic marketing plans for brands during the lab.

Education

Master in Web Design and Digital Marketing at CEI – Centro de Estudios de Innovación
January 11, 2030 - April 1, 2026
Master in Branding and Visual Communications at IED – Instituto Europeo di Design
January 11, 2030 - June 1, 2025
Bachelor's in Communication and Digital Media at IE University
January 11, 2030 - July 1, 2024
Exchange Semester at The University of Hong Kong
September 1, 2023 - December 1, 2023
Master in Web Design and Digital Marketing at CEI – Centro de Estudios de Innovación
January 11, 2030 - April 1, 2026
Master in Branding and Visual Communications at IED – Instituto Europeo di Design
January 11, 2030 - June 1, 2025
Bachelor's in Communication and Digital Media at IE University
January 11, 2030 - July 1, 2024
Exchange Semester at The University of Hong Kong
September 1, 2023 - December 1, 2023
Master in Web Design and Digital Marketing at CEI – Centro de Estudios de Innovación
January 11, 2030 - April 1, 2026
Master in Branding and Visual Communications at IED – Instituto Europeo di Design
January 11, 2030 - June 1, 2025
Bachelor's in Communication and Digital Media at IE University
January 11, 2030 - July 1, 2024
Exchange Semester at The University of Hong Kong
September 1, 2023 - December 1, 2023

Qualifications

Advanced Graphic Design
January 1, 2023 - November 25, 2025
WordPress Essential Training and Ecommerce
January 1, 2021 - November 25, 2025
Advanced Graphic Design
January 1, 2023 - February 4, 2026
WordPress Essential Training and Ecommerce
January 1, 2021 - February 4, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Healthcare, Education