Sofía Hernando

Led end-to-end design for monthly B2B campaigns; translated business and marketing requirements into scalable visual solutions; designed responsive web layouts and UI components in Figma; produced digital and print assets; applied UX/UI principles, usability heuristics, visual hierarchy, typography, and accessibility; maintained and evolved component-based design systems; designed conversion-oriented landing pages and emails aligned with CRM workflows; collaborated cross-functionally with marketing, content, and business teams; managed multiple campaigns under tight deadlines.

Delivered end-to-end design solutions across branding, UX/UI, digital marketing, web, and social media for international clients. Applied User-Centered Design methodologies to translate user, business, and product needs into effective design outcomes. Designed wireframes, high-fidelity UI layouts, and interactive prototypes using Figma, supporting marketing and product initiatives. Developed scalable visual systems, ensuring consistency across digital products and platforms. Produced responsive web and email designs optimized for usability, accessibility, and conversion goals. Collaborated within Agile-style, remote teams across multiple time zones. Documented design standards and handoff materials for long-term scalability.

Delivered end-to-end design solutions across branding, UX/UI, digital marketing, web, and social media for international clients. Applied User-Centered Design (UCD) methodologies to translate user, business, and product needs into effective design outcomes. Designed wireframes, high-fidelity UI layouts, and interactive prototypes using Figma, supporting both marketing and product-driven initiatives. Developed scalable visual systems, ensuring design consistency across digital products and platforms. Produced responsive web and email designs optimized for usability, accessibility fundamentals, and conversion goals. Worked within Agile-style workflows, collaborating remotely with distributed teams across multiple time zones. Maintained clear design documentation and handoff materials to support implementation and long-term scalability. Designed digital marketing assets, responsive web layouts, and email marketing templates using Figma and Adobe Creative Suite. Created landing pages align