Digital Designer with experience across B2B marketing, branding, UX/UI, and digital products. Specialized in end-to-end design execution, from concept development and user-centered design to high-fidelity UI, scalable design systems, and final delivery. Experienced in collaborating with cross-functional and international teams, translating business, marketing, and user requirements into effective, conversion-oriented design solutions across digital and print channels.

Sofía Hernando

Digital Designer with experience across B2B marketing, branding, UX/UI, and digital products. Specialized in end-to-end design execution, from concept development and user-centered design to high-fidelity UI, scalable design systems, and final delivery. Experienced in collaborating with cross-functional and international teams, translating business, marketing, and user requirements into effective, conversion-oriented design solutions across digital and print channels.

Available to hire

Digital Designer with experience across B2B marketing, branding, UX/UI, and digital products. Specialized in end-to-end design execution, from concept development and user-centered design to high-fidelity UI, scalable design systems, and final delivery. Experienced in collaborating with cross-functional and international teams, translating business, marketing, and user requirements into effective, conversion-oriented design solutions across digital and print channels.

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Language

Spanish; Castilian
Fluent
English
Advanced
German
Beginner

Work Experience

Digital Designer at Get The Look Argentina
February 1, 2025 - December 1, 2025
Led end-to-end design for monthly B2B campaigns; translated business and marketing requirements into scalable visual solutions; designed responsive web layouts and UI components in Figma; produced digital and print assets; applied UX/UI principles, usability heuristics, visual hierarchy, typography, and accessibility; maintained and evolved component-based design systems; designed conversion-oriented landing pages and emails aligned with CRM workflows; collaborated cross-functionally with marketing, content, and business teams; managed multiple campaigns under tight deadlines.
Digital Designer at Freelance / Contract Digital Designer
January 1, 2023 - January 1, 2025
Delivered end-to-end design solutions across branding, UX/UI, digital marketing, web, and social media for international clients. Applied User-Centered Design methodologies to translate user, business, and product needs into effective design outcomes. Designed wireframes, high-fidelity UI layouts, and interactive prototypes using Figma, supporting marketing and product initiatives. Developed scalable visual systems, ensuring consistency across digital products and platforms. Produced responsive web and email designs optimized for usability, accessibility, and conversion goals. Collaborated within Agile-style, remote teams across multiple time zones. Documented design standards and handoff materials for long-term scalability.
Digital Designer at Independent / Freelance
January 1, 2023 - December 31, 2025
Delivered end-to-end design solutions across branding, UX/UI, digital marketing, web, and social media for international clients. Applied User-Centered Design (UCD) methodologies to translate user, business, and product needs into effective design outcomes. Designed wireframes, high-fidelity UI layouts, and interactive prototypes using Figma, supporting both marketing and product-driven initiatives. Developed scalable visual systems, ensuring design consistency across digital products and platforms. Produced responsive web and email designs optimized for usability, accessibility fundamentals, and conversion goals. Worked within Agile-style workflows, collaborating remotely with distributed teams across multiple time zones. Maintained clear design documentation and handoff materials to support implementation and long-term scalability. Designed digital marketing assets, responsive web layouts, and email marketing templates using Figma and Adobe Creative Suite. Created landing pages align
Freelance / Contract Digital Designer at International Clients (Freelance)
January 1, 2023 - December 31, 2025
Delivered end-to-end design solutions across branding, UX/UI, digital marketing, web, and social media for international clients; applied User-Centered Design to translate user, business, and product needs into effective design outcomes; created wireframes, high-fidelity UI layouts, and interactive prototypes in Figma; developed scalable visual systems and CMS-based sites; produced responsive marketing assets and designed landing pages aligned with CRM workflows and campaign logic; documented design standards to support long-term consistency; led full brand identity redesigns.
Graphic Designer & Social Media Manager at Concepto Agency Argentina
January 1, 2020 - December 31, 2022
Managed 30+ client accounts, delivering visual content and brand communication strategies; designed social media assets; built content calendars and asset libraries; produced creatives optimized for organic and paid formats; collaborated with marketing and account teams to translate briefs into execution-ready visuals.

Education

Bachelor’s Degree in Graphic & Advertising Design at La Metro School of Design and Audiovisual Communication – Córdoba, Argentina
January 11, 2030 - January 5, 2026
Diploma in UX/UI Design at CoderHouse
January 11, 2030 - January 5, 2026
Professional FrontEnd Developer at UTN Buenos Aires
January 11, 2030 - January 5, 2026
Bachelor’s Degree in Graphic & Advertising Design at La Metro School of Design and Audiovisual Communication
January 11, 2030 - January 5, 2026
Diploma in UX/UI Design at CoderHouse
January 11, 2030 - January 5, 2026
Professional FrontEnd Developer at UTN Buenos Aires
January 11, 2030 - January 5, 2026
Bachelor’s Degree in Graphic & Advertising Design at La Metro School of Design and Audiovisual Communication – Córdoba, Argentina
January 11, 2030 - January 5, 2026
Diploma in UX/UI Design at CoderHouse
January 11, 2030 - January 5, 2026
Professional FrontEnd Developer at UTN Buenos Aires
January 11, 2030 - January 5, 2026

Qualifications

Professional FrontEnd Developer
January 11, 2030 - January 5, 2026
Diploma in UX/UI Design
January 11, 2030 - January 5, 2026
Professional FrontEnd Developer
January 11, 2030 - January 5, 2026
Bachelor’s Degree in Graphic & Advertising Design
January 11, 2030 - January 5, 2026
Diploma in UX/UI Design
January 11, 2030 - January 5, 2026
Professional FrontEnd Developer
January 11, 2030 - January 5, 2026

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Software & Internet, Retail, Education