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I'm Sofia Korzin, a marketing professional specialized in Paid Media and Influencer Marketing, with experience working across diverse industries to drive growth through data-driven strategy and creative execution.

About

I’m Sofia Korzin, a marketing professional specialized in Paid Media and Influencer Marketing, with experience working across diverse industries to drive growth through data-driven strategy and creative execution.

I’m currently leading Creacon Studio, my own creative agency, where I develop and manage campaigns that blend performance, storytelling, and authentic creator partnerships to deliver measurable results.

  • 8 years' experience
  • Joined December 2025

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • ChineseBeginner
  • FrenchBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience· 5 roles

Founder · Creacon StudioJun 2025 – Present · 1 yr 6 mos

Founded a paid media and influencer marketing agency; responsible for client acquisition, campaign strategy, and performance-driven growth through data and creativity.

Senior Analyst · TA TA Influencer Marketing AgencyMar 2024 – Jun 2025 · 1 yr 4 mos

Managed influencer marketing campaigns and client strategies, overseeing creator sourcing, performance tracking, and partnership execution.

Business Intelligence Specialist · AB InBev - Cervecería y Maltería QuilmesNov 2022 – Jan 2024 · 1 yr 3 mos

Part of the commercial team, responsible for developing sales strategies, performance KPIs, and business insights for a specific market area.

Business Trainee · AB InBev - Cervecería y Maltería QuilmesJan 2022 – Oct 2022 · 10 mos
Senior Analyst · TA TA Influencer Marketing AgencyMar 2018 – Dec 2021 · 3 yrs 10 mos

Education

Bachelor's degree in International Relations (Minor in Business) · Torcuato Di Tella University2018 – 2021

Certifications and awards· 5

IB Diploma2030 – 2025
IGCSE Diploma2030 – 2025
YCT (Youth Chinese Test) Levels I-III2030 – 2025
HSK (Chinese Proficiency Test)2030 – 2025

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