Available to hire
Hi, I’m Sofía, a graphic designer from Argentina with 6+ years of experience in branding, digital design, and animation. I blend illustration and motion to create lively identities that help brands connect with their audiences.
I’ve led design teams as Head of Design and worked across branding, packaging, mural projects, and education. Highlights include a Samsonite ad campaign and a large-scale mural for a Korean restaurant, reflecting my passion for visually compelling storytelling.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Brand Identity & Visual Design at Freelance Projects
January 1, 2025 - September 6, 2025Delivered freelance branding and visual identity projects for Por Candelaria, Sabal, Cora MDQ, and Universidad Nacional de Mar del Plata; created logos & editorial designs for a writer and a costume designer.
Head of Design Department / Senior Graphic Designer at Gali Digital
January 1, 2025 - September 6, 2025Led and trained a design team, overseeing branding and digital campaigns; created social media content for multiple accounts, increasing engagement and brand visibility.
Graphic Designer & Account Manager at Alpha Apparel (US)
January 1, 2025 - PresentManaging design projects and client communication for an international apparel company; developing brand assets, marketing visuals, and creative strategies tailored for the US market; coordinating between internal teams and external partners to ensure on-time project delivery.
Senior Graphic Designer at Gali Digital
December 31, 2024 - July 28, 2025In charge of the social media of different accounts, achieving significant engagement through my designs.
Freelance Designer at National University of Mar del Plata
December 31, 2024 - July 28, 2025Designed the logo for an engineering degree program, reflecting its values and academic focus.
Mural Designer and Artist at Suni
December 31, 2024 - July 28, 2025Designed and painted a large-scale mural in a Korean restaurant.
Head of Design Department at Gali Digital
January 1, 2024 - PresentResponsible for managing and training the design team; overseeing brand language evolution.
Designer at Gali Digital
January 1, 2024 - September 6, 2025Social media design for multiple accounts; contributed to brand redesigns; involved in a Samsonite campaign.
Freelance Designer at National University of Mar del Plata
January 1, 2024 - PresentDesigned the logo for an engineering degree program reflecting its values and academic focus.
Mural Designer and Artist at Suni
January 1, 2024 - PresentDesigned and painted a large-scale mural in a Korean restaurant.
Head of Design Department at Gali Digital
January 1, 2024 - PresentResponsible for managing and training the design team.
Packaging Designer at Cora MDQ
December 31, 2023 - July 28, 2025Designed the packaging for a heart shaped alfajor from Mar del Plata.
Packaging Designer at Cora MDQ
January 1, 2023 - PresentDesigned the packaging for a heart-shaped alfajor from Mar del Plata.
Teaching Assistant at CAECE University
December 31, 2022 - July 28, 2025Assisted in course instruction and provided support to students in design methodologies.
Brand Designer at Dance & Act
December 31, 2022 - July 28, 2025Complete redesign of the brand's identity. Design and establishment setup to complement the new language.
Senior Graphic Designer at Pezzati
December 31, 2022 - July 28, 2025Lead Designer at one of Argentina's most renowned travel agencies. Worked in an ad campaign with Samsonite.
Teaching Assistant at CAECE University
January 1, 2022 - September 6, 2025Assisted in course instruction and supported students in design methodologies.
Brand Designer at Dance & Act
January 1, 2022 - September 6, 2025Created visual identities and brand guidelines for campaigns; collaborated with marketing teams.
Senior Graphic Designer at Pezzati
January 1, 2022 - September 6, 2025Led branding and identity projects; redesigned brand language and contributed to the design system.
Teaching Assistant at CAECE University
January 1, 2022 - September 6, 2025Assisted in teaching design methodologies and mentoring students.
Brand Designer at Dance & Act
January 1, 2022 - September 6, 2025Complete redesign of brand identity and set-up of physical space to match new brand language.
Senior Graphic Designer at Pezzati
January 1, 2022 - September 6, 2025Lead designer for one of Argentina’s top travel agencies; oversaw rebranding process, including new visual identity and marketing campaigns; designed campaigns in collaboration with Samsonite.
Education
Bachelor of Graphic Design at CAECE University
July 1, 2016 - April 1, 2024Bachelor's Degree at CAECE University
January 1, 2024 - December 31, 2024Bachelor’s Degree in Graphic Design at Scenic Design School of Fine Arts Malharro
January 11, 2030 - January 1, 2025Advertising Motion Graphics Course at CAECE University
January 11, 2030 - January 1, 2024Design & Creative Tools at Da Vinci Multimedia Art School
January 11, 2030 - January 1, 2022Scenic designer at School of Fine Arts Malharro
January 1, 2025 - September 6, 2025Bachelor's Degree in Graphic Design at CAECE University
January 11, 2030 - January 1, 2024Professional Training Course in Advertising Motion Graphics at Da Vinci Multimedia Art School
January 1, 2022 - January 1, 2022Qualifications
Professional Training Course in Advertising Motion Graphics
January 1, 2022 - December 31, 2022Scenic Designer
January 1, 2025 - September 6, 2025Professional Training Course in Advertising Motion Graphics
January 1, 2022 - January 1, 2022Industry Experience
Software & Internet, Media & Entertainment, Travel & Hospitality, Consumer Goods, Education, Professional Services, Retail
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