Hi, I’m Sofía, a graphic designer from Argentina with 6+ years of experience in branding, digital design, and animation. I blend illustration and motion to create lively identities that help brands connect with their audiences. I’ve led design teams as Head of Design and worked across branding, packaging, mural projects, and education. Highlights include a Samsonite ad campaign and a large-scale mural for a Korean restaurant, reflecting my passion for visually compelling storytelling.

Sofía Mar Casavilla

Hi, I’m Sofía, a graphic designer from Argentina with 6+ years of experience in branding, digital design, and animation. I blend illustration and motion to create lively identities that help brands connect with their audiences. I’ve led design teams as Head of Design and worked across branding, packaging, mural projects, and education. Highlights include a Samsonite ad campaign and a large-scale mural for a Korean restaurant, reflecting my passion for visually compelling storytelling.

Available to hire

Hi, I’m Sofía, a graphic designer from Argentina with 6+ years of experience in branding, digital design, and animation. I blend illustration and motion to create lively identities that help brands connect with their audiences.

I’ve led design teams as Head of Design and worked across branding, packaging, mural projects, and education. Highlights include a Samsonite ad campaign and a large-scale mural for a Korean restaurant, reflecting my passion for visually compelling storytelling.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Mural Designer and Artist at Suni
December 31, 2024 - July 28, 2025
Designed and painted a large-scale mural in a Korean restaurant.
Packaging Designer at Cora MDQ
December 31, 2023 - July 28, 2025
Designed the packaging for a heart shaped alfajor from Mar del Plata.
Freelance Designer at National University of Mar del Plata
December 31, 2024 - July 28, 2025
Designed the logo for an engineering degree program, reflecting its values and academic focus.
Senior Graphic Designer at Pezzati
December 31, 2022 - July 28, 2025
Lead Designer at one of Argentina's most renowned travel agencies. Worked in an ad campaign with Samsonite.
Head of Design Department at Gali Digital
January 1, 2024 - Present
Responsible for managing and training the design team.
Senior Graphic Designer at Gali Digital
December 31, 2024 - July 28, 2025
In charge of the social media of different accounts, achieving significant engagement through my designs.
Brand Designer at Dance & Act
December 31, 2022 - July 28, 2025
Complete redesign of the brand's identity. Design and establishment setup to complement the new language.
Teaching Assistant at CAECE University
December 31, 2022 - July 28, 2025
Assisted in course instruction and provided support to students in design methodologies.
Graphic Designer & Account Manager at Alpha Apparel (US)
January 1, 2025 - Present
Managing design projects and client communication for an international apparel company; developing brand assets, marketing visuals, and creative strategies tailored for the US market; coordinating between internal teams and external partners to ensure on-time project delivery.
Head of Design Department / Senior Graphic Designer at Gali Digital
January 1, 2025 - September 6, 2025
Led and trained a design team, overseeing branding and digital campaigns; created social media content for multiple accounts, increasing engagement and brand visibility.
Senior Graphic Designer at Pezzati
January 1, 2022 - September 6, 2025
Lead designer for one of Argentina’s top travel agencies; oversaw rebranding process, including new visual identity and marketing campaigns; designed campaigns in collaboration with Samsonite.
Brand Designer at Dance & Act
January 1, 2022 - September 6, 2025
Complete redesign of brand identity and set-up of physical space to match new brand language.
Brand Identity & Visual Design at Freelance Projects
January 1, 2025 - September 6, 2025
Delivered freelance branding and visual identity projects for Por Candelaria, Sabal, Cora MDQ, and Universidad Nacional de Mar del Plata; created logos & editorial designs for a writer and a costume designer.
Teaching Assistant at CAECE University
January 1, 2022 - September 6, 2025
Assisted in teaching design methodologies and mentoring students.
Senior Graphic Designer at Pezzati
January 1, 2022 - September 6, 2025
Led branding and identity projects; redesigned brand language and contributed to the design system.
Brand Designer at Dance & Act
January 1, 2022 - September 6, 2025
Created visual identities and brand guidelines for campaigns; collaborated with marketing teams.
Mural Designer and Artist at Suni
January 1, 2024 - Present
Designed and painted a large-scale mural in a Korean restaurant.
Freelance Designer at National University of Mar del Plata
January 1, 2024 - Present
Designed the logo for an engineering degree program reflecting its values and academic focus.
Packaging Designer at Cora MDQ
January 1, 2023 - Present
Designed the packaging for a heart-shaped alfajor from Mar del Plata.
Designer at Gali Digital
January 1, 2024 - September 6, 2025
Social media design for multiple accounts; contributed to brand redesigns; involved in a Samsonite campaign.
Head of Design Department at Gali Digital
January 1, 2024 - Present
Responsible for managing and training the design team; overseeing brand language evolution.
Teaching Assistant at CAECE University
January 1, 2022 - September 6, 2025
Assisted in course instruction and supported students in design methodologies.

Education

Bachelor of Graphic Design at CAECE University
July 1, 2016 - April 1, 2024
Bachelor's Degree at CAECE University
January 1, 2024 - December 31, 2024
Bachelor’s Degree in Graphic Design at Scenic Design School of Fine Arts Malharro
January 11, 2030 - January 1, 2025
Advertising Motion Graphics Course at CAECE University
January 11, 2030 - January 1, 2024
Design & Creative Tools at Da Vinci Multimedia Art School
January 11, 2030 - January 1, 2022
Scenic designer at School of Fine Arts Malharro
January 1, 2025 - September 6, 2025
Bachelor's Degree in Graphic Design at CAECE University
January 11, 2030 - January 1, 2024
Professional Training Course in Advertising Motion Graphics at Da Vinci Multimedia Art School
January 1, 2022 - January 1, 2022

Qualifications

Professional Training Course in Advertising Motion Graphics
January 1, 2022 - December 31, 2022
Scenic Designer
January 1, 2025 - September 6, 2025
Professional Training Course in Advertising Motion Graphics
January 1, 2022 - January 1, 2022

Industry Experience

Software & Internet, Media & Entertainment, Travel & Hospitality, Consumer Goods, Education, Professional Services, Retail