Available to hire
I’m Sofia Messara, founder of REROOTE, helping European Fortune 500 companies grow through strategic business development, marketing, and leadership excellence. I partner with leadership teams to unlock value, identify high-potential markets, and build sustainable partnerships that drive measurable impact.
With 20+ years of experience across water management, photovoltaics, automotive, electronics, packaging, and aerospace, I blend strategic vision with hands-on execution to deliver meaningful, long-lasting results. I’m passionate about empowering teams and guiding organizational growth through transformation and collaborative leadership.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
German
Advanced
Work Experience
Consultant at REROOTE
January 1, 2022 - PresentFounded REROOTE to help European Fortune 500 companies achieve growth through business development, strategic marketing, and leadership excellence. Expertise in unlocking value, enabling clients to move from saturated, competitive environments toward high-potential, sustainable, and profitable opportunities. I focus on actionable strategies and hands-on execution to deliver measurable results. Beyond strategy, I provide coaching and training to ensure effective cultural and management transformation, aligning teams with new ambitions and directions.
Commercial Director / Business Development (BtoB) at International Working Group (IWG)
January 1, 2020 - December 31, 2022Designed and implemented a global solution to enhance IWG’s service offerings for Regus business centers and franchisees. Contributed to brand expansion and adaptation to emerging market trends during and post-COVID, resulting in increased market share and improved customer retention.
Strategic Business Development & Marketing Manager (BtoB) at Amcor Packaging
January 1, 2015 - December 31, 2019Led business development and innovation for FMCG and technical packaging solutions, managing a €250M portfolio across food, pharmaceuticals, medical, personal care and industrial segments. Delivered 11% top-line growth in two years and +70% GM by identifying high-growth opportunities, driving market intelligence, go-to-market plans, pricing models, and cost controls; steered product development, profitability management, and tracking of innovation initiatives.
Sales Manager Middle East, APAC (BtoB) at Bosch Packaging Technology
January 1, 2014 - December 31, 2015Expanded sales in the food segment across APAC and EMEA, rapidly growing market presence through strategic partnerships and direct client engagement with Hershey, Kraft, Bell.
Sales Manager (BtoB) – Engineered PVC flooring solutions for aircrafts at GERFLOR
January 1, 2012 - December 31, 2014Drove €50M+ in annual turnover across Asia and Europe by enhancing distributor capabilities and securing high-value contracts with major airlines (Cathay Pacific, Vietnam Airlines, Singapore Airlines) and OEMs (Boeing, Airbus).
Project Leader (BtoB) - Smart metering solutions for water, gas & electricity at Diehl Group
January 1, 2007 - December 31, 2012Directed a cross-functional project to set up a local production line in India (€1M), leading a 20-member team and managing stakeholder relationships to ensure rapid market penetration in APAC and EMEA.
Junior General Manager at French Island Distribution Group Inc.
January 1, 2005 - December 31, 2006Oversaw exportation to the French Pacific Islands of American brands across multiple industries, gaining valuable international business experience.
Education
Executive Master of Business Administration (EMBA) at IMD, Switzerland
January 1, 2018 - January 6, 2026Crisis management program at Swiss Armed Forces
January 1, 2018 - January 6, 2026Leadership & Self-Development program at Diehl Group
January 1, 2011 - January 6, 2026Corporate training: Leading an industrial project at French Foreign Trade Organization
January 1, 2009 - January 6, 2026Master’s in project management at University of Alsace, France
January 1, 2004 - January 6, 2026Bachelor’s in International Business and Marketing at University of Alsace, France
January 1, 2003 - January 6, 2026Training in Leadership & Power Dynamics through Equestrian Arts at Hawaii
January 1, 2023 - January 6, 2026Leadership Development based on Ancient wisdom at Wiraqocha Foundation, Peru
January 1, 2023 - January 6, 2026Qualifications
Executive Master of Business Administration
January 1, 2018 - January 6, 2026Crisis management program
January 1, 2018 - January 6, 2026Leadership & Self-Development program
January 1, 2011 - January 6, 2026Industry Experience
Energy & Utilities, Manufacturing, Transportation & Logistics, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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