Hi, I'm Sofia Revilla Casillas, a graphic designer and marketing specialist with a passion for blending creativity and strategy. I enjoy crafting visual experiences that truly resonate with brands and their audiences, always aiming to deliver thoughtful and effective design solutions. Over the years, I've collaborated with a variety of clients, from retail to pharmaceuticals, helping build strong brand identities and marketing campaigns. Besides design, I love staying involved in the strategic side of marketing and have founded my own branding studio, where I lead projects from concept through to execution. When I'm not working, I enjoy exploring art museums, practicing yoga, reading, and cycling around Mexico City.

Sofia Revilla Casillas

Hi, I'm Sofia Revilla Casillas, a graphic designer and marketing specialist with a passion for blending creativity and strategy. I enjoy crafting visual experiences that truly resonate with brands and their audiences, always aiming to deliver thoughtful and effective design solutions. Over the years, I've collaborated with a variety of clients, from retail to pharmaceuticals, helping build strong brand identities and marketing campaigns. Besides design, I love staying involved in the strategic side of marketing and have founded my own branding studio, where I lead projects from concept through to execution. When I'm not working, I enjoy exploring art museums, practicing yoga, reading, and cycling around Mexico City.

Available to hire

Hi, I’m Sofia Revilla Casillas, a graphic designer and marketing specialist with a passion for blending creativity and strategy. I enjoy crafting visual experiences that truly resonate with brands and their audiences, always aiming to deliver thoughtful and effective design solutions. Over the years, I’ve collaborated with a variety of clients, from retail to pharmaceuticals, helping build strong brand identities and marketing campaigns.

Besides design, I love staying involved in the strategic side of marketing and have founded my own branding studio, where I lead projects from concept through to execution. When I’m not working, I enjoy exploring art museums, practicing yoga, reading, and cycling around Mexico City.

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Language

Spanish; Castilian
Fluent
English
Advanced
German
Intermediate

Work Experience

Graphic Designer and In Store Communication at Sportmex
May 1, 2023 - June 30, 2025
Designed and implemented graphic materials in POS for multiple brands including Adidas, Columbia, and Givenchy. Selected and designed printed editorial guidelines for magazines such as Vogue and Forbes. Produced and designed large-format advertising including billboards. Led creation of print-ready files, planned and executed visual strategies for trade marketing campaigns. Successfully adapted graphic identities for all brand materials and handled multiple projects meeting tight deadlines.
Digital Marketer at Igni
July 1, 2021 - March 31, 2023
Designed and produced email campaigns, generated content such as e-books, blog posts, and webinars. Edited and proofread copy, tracked and analyzed digital marketing campaign performance, and created lead nurturing strategies. Initiated and developed digital marketing processes and contributed to attracting new AAA retail clients through webinars. Strengthened client relationships and developed successful 360 webinars for pharmaceutical clients.
Senior Graphic Designer at Sesh Products
June 1, 2025 - June 5, 2024
Leading senior graphic design projects remotely, driving creative design efforts across packaging, digital, and print media to support product and marketing initiatives. Responsible for brand evolution and refreshed packaging aligned with company rebranding goals.
Founder at Ocarina Branding Studio
March 1, 2025 - June 5, 2024
Launched and led a branding and graphic design studio delivering visual identity systems and strategic design solutions. Managed end-to-end creative processes including brand discovery, concept development, and final execution across digital, print, and packaging. Oversaw client relationships and business operations ensuring quality outcomes and growth.
Graphic Designer at TEAMS Integrando Equipos
December 1, 2020 - June 30, 2021
Created visual content for team-building activities, assisted in graphic material creation for social media, and supported logistics for virtual events. Launched and managed the company's social media presence.
Marketing Assistant at APLICS
March 1, 2019 - May 31, 2019
Conducted comparative analysis of competitive service databases and created quantitative and qualitative presentations for service improvement proposals.
Production Intern at NBC Universal
June 1, 2018 - September 30, 2018
Assisted in Original Production department, supported development of specialized content for production, marketing, sales and digital projects, and aided in scouting, casting processes, and location support.

Education

Bachelor's Degree in Marketing and Communications at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
August 1, 2016 - December 31, 2020
Bachelor's Degree in Photography at Escuela Activa de Fotografía
January 1, 2021 - March 31, 2023
Certification in Analogue Photography at Escuela Activa de Fotografía
November 1, 2018 - December 31, 2018
Semester Abroad at Università Cattolica del Sacro Cuore
August 1, 2019 - December 31, 2019
Bachelor's Degree at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
August 1, 2016 - December 31, 2020
Bachelor's Degree at Escuela Activa de Fotografía
January 1, 2021 - March 31, 2023

Qualifications

Certification in Analogue Photography
November 1, 2018 - December 31, 2018

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Healthcare