Sofia Martins

Developed and managed digital communications content, including social media, marketing emails, and press releases to strengthen brand visibility and audience engagement. Produced and managed institutional newsletters and curated industry news for distribution across email campaigns and the Chamber’s website. Created editorial and PR content on key topics such as energy transition, sustainability, and international business, supporting the organization’s communication and public affairs initiatives.

Developed and executed social media campaigns that increased Instagram engagement by 40%, growing followers and driving brand awareness. Managed targeted digital advertising and email marketing campaigns, improving click-through rates and lead generation across multiple channels. Analyzed performance metrics using analytics tools to optimize campaigns, refine strategy, and maximize ROI for marketing initiatives.

Delivered empathetic and solutions-focused client support, resolving inquiries efficiently while maintaining high customer satisfaction. Built and maintained strong client relationships by actively listening, understanding needs, and providing personalized guidance to enhance customer experience. Documented and tracked client interactions using CRM tools, identifying trends and opportunities to improve service quality and operational efficiency.